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Things to Learn In College About Business

College Business School

By Damien JustusPublished 5 years ago 3 min read
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One of the signs of a thriving business is its ability to adapt. With technology deeply integrated into the core of business development nowadays, many brands strive to understand the ever-changing trends to keep their client base.

Business adaptability is a characteristic of successful companies that we now recognize. Take, for example, the online retail giant, Amazon. According to CEO Jeff Bezos, Amazon started out simply as an online book retail company. It then grew to sell other types of merchandise and eventually branching out to digital media and providing business opportunities for other online sellers.

This is the goal of every business, to constantly be on the lookout for how technologies and trends can improve their system. Being adaptable has several benefits:

Growth potential: When businesses adapt to changing trends, there is a better chance of achieving growth. Whether it's through profits, audience scope, or innovation, the possibilities are endless.

Efficient system: Companies also need to reinvent the wheel in order to get the best management system. Having a streamlined process can help increase business productivity.

Communication with potential clients: With technology, there are several ways to contact your clients: Through email, instant messaging, video calls, or chat boxes. These are convenient methods to obtain a potential lead in your business.

These advantages are essential for any business owner that desires to grow his or her company. Now, what are some ways to apply adaptivity in your business?

Cultivate a personal yet unified company culture.

A company culture says a lot not only about its core values but also the way people handle affairs. To be a more adaptive business, you need to have a company culture that reflects a personal approach yet unified vision. How is this possible? Caring for your employees is one way of doing this. Having an HR checklist can help you specify the needs of your employees such as determining their compensation, establishing relationships, and training programs which are necessary.

By caring for your employees, you will have greater chances of reflecting a collective culture that prioritizes your clients as well. This company culture will allow you to adapt easily to changes because you know that your employees are motivated. The equation is simple: Care for your employees, and they will care for your clients.

Accept the constant need for change.

Sure, it is good to have systems set in place, but with the fast-paced developments of technology in various industries, you need to sometimes let go of the old ways. You have to accept that the business landscape is constantly changing, and it every business' responsibility to respond to these changes.

A well-known example of an inflexible business that led to bankruptcy was Sears. Sears used to be one of the top retailers until online retailing became a thing. This opportunity was introduced to Sears but they remained in their old system of having brick and mortar stores. This led to a loss of profit and eventual store closures. The failure to adapt can make or break a business.

Having a unified culture makes it possible for employees to also adapt to changes that you may wish to implement.

Always look over the horizon.

Another characteristic of an adaptable business is staying on top of the latest trends. An example of these are companies adding onto their latest technologies such as blockchain. IBM, Samsung, and Maersk are some examples of companies that dedicate some of their resources to blockchain technology. These business giants are known to look over the horizon, a trait known as being predictive.

As a company, you need to recognize trends that will become useful for the clients you serve. Applying these trends will allow you to spot growth opportunities that may be a gold mine for your business.

The key takeaway in these strategies is knowing which elements will help your business become more flexible. By caring for your employees, spotting trends and applying useful changes, adaptability may be one of your best tools for success.

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