SEO Tips for Shopify Plus

1. Optimize Your Image Alt Text

Image alt text is essential for Shopify product pages, blog posts, and anywhere you insert photos. Here are some best practices:

Use 5-8 words for image alt text.

Prioritize describing and providing context for the image, but try to include primary and secondary keywords to improve keyword frequency.

Keep descriptions clear and avoid using the same keywords for all images. Use variations instead.

Include keywords in the file name of the image. For example, instead of promo1.jpg, use aviator-sunglasses-for-men.jpg.

2. Navigation Links Matter

Navigation links in the header have more weight than those in the footer. Here are some tips:

Move information-related pages like “Return Policy” or “Contact Us” to the footer to make way for more conversion-focused links in the header.

Use breadcrumb navigation, which is a list of links that show a customer what page they’re on and any pages “above” a store’s content. This also helps Google bots better understand the website hierarchy.

3. Content is King - Invest in Your Blog

Content writing is a vital part of your SEO strategy. Here’s how to leverage it:

Invest in solid information and blog posts that are relevant to the keywords you are trying to rank for.

Write blog posts that answer questions about the eCommerce products being sold by your store. For example, if you’re selling sunglasses, write articles that explain the importance of protecting your eyes from the sun, the benefits of sunglasses, and alternatives.

Aim to publish about 5-10 blog posts per month around your topic, which will help move the needle for SEO.

4. Press Articles

Backlinks (also known as “inbound links” or “incoming links”) are links from one website to a page on another website. Here’s why they matter:

The more backlinks you receive, the more trustworthy you appear to search engines, and the higher you will rank across all the keywords you aim to rank for.

Aim for articles or mentions in important publications, such as NY Times, Goop, and Forbes. Recency is a significant factor in SEO. If you don’t have any new links in the past year, it tells Google that you’re not as relevant anymore.

5. On-Page Optimization

Optimizing your Shopify store for readability and speed is crucial. Here are some key points:

Site speed is a crucial component. Ensure your site loads quickly.

Optimize title tags, headings, and meta descriptions for every page. For example, if you are a sunglass business, the homepage title tag should include “sunglasses.”

Edit the title tags, meta tags, and meta descriptions to include your keywords.

Edit the alt text for product images to include your keywords.

Ensure your file names include your keywords.

Choose URLs for blog posts, webpages, products, and collections that include your keywords.

6. Recommended Apps to Boost SEO from the Shopify App Store

There are several apps available that can help boost your SEO:

SEO Manager: Includes an SEO scan, meta content tools, keyword suggestions, Google search console connection, and search analytics. It identifies your broken links and automates the fixing process. It also offers comprehensive help documents to further your understanding of SEO.

SEO Booster: Helps optimize unlimited images, meta tags, URLs, JSON-LD schema, and sitemaps according to Google’s guidelines to improve SEO ranking and drive organic traffic.

SEO Doctor: Provides a real-time diagnosis of your store’s SEO health. Allows you to edit metadata and images, as well as on-page content. The page scan gives you clear bullet points for things you did well or where you can improve. It also includes a useful image compression function.

Smart SEO: Generates meta tags and alt tags for your store. It provides structured data in JSON-LD format to let search engines know the structure of your Shopify store in greater detail. It has over 700 positive 5-star reviews in the store.

Yoast SEO: The quintessential SEO app, it helps get sophisticated Schema.org markup added to your online store and assists with your SEO and readability so that you can optimize product pages, blogs, and collections that rank in search results.

Conclusion

By following these tips, you can significantly improve the SEO performance of your Shopify Plus store and increase your organic traffic. Remember, SEO is a long-term investment that requires continuous effort. By implementing these strategies, you can make your store more visible and accessible in the digital world, ultimately driving growth and success for your business.