MBA in Digital Marketing: Colleges, Fees, Admission, Placement

Marketing has changed. It’s no longer just about billboards or TV ads. Today, brands want to be seen online—on search engines, social media, and apps. That’s why digital marketing has become one of the most in-demand career fields.

If you’re looking to build a successful career in this fast-growing area, an MBA in Digital Marketing is a great way to start. This course combines traditional business knowledge with modern marketing tools like SEO, Google Ads, content marketing, and AI.

In this guide, we’ll walk you through:

What the course is all about

Top colleges offering it

Career and placement opportunities

And a spotlight on Digital Scholar, a top institute offering an industry-focused MBA in Digital Marketing

What is MBA in Digital Marketing?

An MBA in Digital Marketing teaches you how to use digital tools and platforms to grow businesses. It covers both business management and online marketing skills, preparing you for real-world marketing roles.

Subjects Covered:

Basics of Digital Marketing

Social Media and Influencer Marketing

Google Ads and Paid Campaigns

Search Engine Optimization (SEO)

Email and Content Marketing

AI Tools in Marketing

Analytics and Consumer Behavior

E-commerce and Automation

This program is perfect for students, working professionals, entrepreneurs, and freelancers who want to master digital strategy.

Top Colleges for MBA in Digital Marketing

Here are some popular colleges and institutes in India offering this course:

1. Digital Scholar – Chennai (with Online Learning Option)

Digital Scholar offers a unique, agency-style 1-Year MBA Program in Digital Marketing. It is designed to help students gain practical skills, work on real campaigns, and become job-ready.

Founded by Sorav Jain, one of India’s leading digital marketing experts, and co-founded by Rishi Jain, Digital Scholar focuses on hands-on learning with strong industry connections.

Why Choose Digital Scholar?

Offline classes in Chennai and online classes available globally

20+ certifications (Google, Meta, HubSpot, etc.)

Live projects and internships

100% placement support

AI-powered digital marketing modules

Learn from experienced mentors and marketing professionals

2. IIDE (Indian Institute of Digital Education) – Mumbai

IIDE offers a Postgraduate Program in Digital Marketing that’s structured like an MBA and includes practical training.

3. NMIMS – Online Mode

Narsee Monjee Institute of Management Studies offers an online MBA with a focus on Digital Marketing and analytics.

4. Symbiosis Institute of Digital and Telecom Management – Pune

Provides an MBA with a digital marketing specialization, combining telecom and digital strategies.

5. Amity University – Noida

Offers full-time MBA programs with digital marketing electives, including tools and real-time applications.

Admission Process

General Eligibility:

A bachelor’s degree in any stream (minimum 50%)

Some colleges may require entrance tests like CAT, MAT, or their own test

Others offer direct admission or personal interviews

Admission Steps:

Visit the official website of the institute

Fill out the application form

Upload necessary documents

Appear for an entrance test or interview (if required)

Pay the admission fee to confirm your seat

At Digital Scholar, admission is simple. You can apply online, and their team will walk you through every step.

Career & Placement Opportunities

An MBA in Digital Marketing prepares you for a wide variety of roles. Brands and businesses are constantly looking for skilled marketers who understand digital platforms.

Top Job Roles:

Digital Marketing Manager

Performance Marketing Expert

SEO Specialist

Content Marketing Strategist

Social Media Manager

E-commerce Marketing Lead

Marketing Analyst

Average Starting Salary:

Freshers: ₹3 to ₹6 LPA

With 2–3 years experience: ₹8 to ₹12 LPA

Skilled professionals: ₹15 LPA or more

Freelancers & entrepreneurs can earn based on clients/projects

Digital Scholar has a strong placement track record. Students have been hired by leading brands like Zomato, Amazon, Cognizant, Social Beat, and many others. Plus, students gain hands-on experience through internships and client projects.

Why Digital Scholar is a Smart Choice

Digital Scholar stands out because it bridges the gap between theory and practice. Their MBA-style digital marketing program is focused on building real skills, not just classroom knowledge.

Key Highlights:

Run by industry experts Sorav Jain and Rishi Jain

Hands-on training with agency-style projects

Strong alumni network and corporate tie-ups

Up-to-date modules covering AI and automation

Weekend online classes for working professionals

Lifetime access to learning materials

Whether you're a student, working professional, or business owner, Digital Scholar equips you to succeed in the digital world.

Contact Details of Digital Scholar

Interested in joining their 1-Year MBA Program in Digital Marketing?

Institute Name: Digital Scholar

Address: 1st Floor, 59, 1st Ave, Indira Nagar, Adyar, Chennai, Tamil Nadu 600020

Phone: +91 9513632705

Website: www.digitalscholar.in

Final Words

If you're looking for a future-proof career, an MBA in Digital Marketing is one of the smartest moves you can make. With companies going digital, demand for skilled digital marketers is growing fast.

While several colleges offer this program, Digital Scholar delivers a unique learning experience with its real-time training, expert mentors, and solid placement support. Whether you want to work at a top company or start your own agency, their program gives you the tools to succeed.

Take your first step into the world of digital marketing with confidence—start your journey with Digital Scholar today