Marketing strategy 6

types of angles

Informational angels:

(listicles)

finding basic takeaways involves more skimming and less searching. When it comes to marketing, the most common listicles include making checklists and introducing overall marketing goals and strategies.

(Educating and informing)

Expanding on listicles, staying on top of tech involves constant learning. As a go-to source for tips and tutoring, communication is key. Those you are looking to target want to make the most of their time. Focusing on a teachable moment, this type of angle provides beginner tips, a how-to guide or an in-depth look. In many cases, solving a problem promotes repeat readers. To keep your audience, take the time to make a video tutorial. Featuring a face for the facts and offering a visual experience will build a stronger connection and target different styles of learning.

(In the News)

Create content to inform readers. From the latest launches to evolving trends and social influencers, pull together need-to-know news in one hot spot. Look to strike a balance between a casual and conversational tone for on-the-go learning and a more formal tone for sit-down analysis. With a 24-hour news cycle and a connected public, individuals are inundated with headlines and subtitles. A steady flow of notifications and threads via social media offers users access to countless news sources every day. Stand out and stay current to make a strong delivery.

(Profile or Panel)

Talk to the experts. Whether writing a profile or putting together a panel, keep in mind two things: your message and your audience. It’s important that the person (or panel) selected represents your brand or blog and connects with your readers. Share an insider look at the work and life experience of the industry and/or community leaders. Start by selecting to either write a profile or put together a panel. Next, create a list of questions and set up an interview or bring together a diverse group of people to participate in an informative discussion about what you offers. Maybe an advice column or a Q&A series, the latter approach has the potential to take on an interactive format.

(Share the Spotlight)

Beyond sharing their story in your own words, invite an expert to write a guest post. While giving up control can be difficult, exploring this approach (even for a moment) offers a fresh voice and a new way of thinking. Not a fan of sharing? Collaborate with a like-minded individual on a post. Team up to lead a seminar or spread the word.

personal angels:

(Write a Review)

We all want to know what works and what doesn’t – sometimes without spending the time to find out for ourselves. While writing a review is heavily subjective, it’s a popular method for decision-making. Elaborate on a personal experience or explain reasons to make a purchase, try a strategy or build a partnership. Don’t be afraid to be honest or break down the good, the bad and the ugly. By doing so, you’ll earn the trust of your readers. In addition to writing a review, make recommendations for both the personal and professional space.

(Offer Your Opinion)

At the heart of every good debate or discussion is a difference of opinion. Whether or not we share the same perspective, personal experience opens up the conversation to all of us. Bring attention to an area of interest by providing social commentary and supporting your point of view. Depending on status and social following, the opinion of some is more respected than others. To establish credibility, cover worthy topics and create compelling content. To attract readers beyond the first few sentences, keep in mind the difference between a personal opinion and what is considered to be the popular opinion. Don’t feel pressure to blend the two. Those looking to broaden their scope don’t want to read a summary of their own point of view.

(Get essaying)

Personal essays are persuasive and connective. While you might think that personal essays belong solely to lifestyle publications or adventure mags, adding a first-person perspective to your content will help you to humanize your brand while engaging your readers on a more meaningful level. Focus on the narrative first and foremost, using your first-person beginning, middle, and end to utilize a combination of the above three approaches to drive engagement.

(Share the Spotlight Part II)

Similar to collaborating on a post, find a partner to present two sides of an argument or contrasting reviews. Generally, people are more likely to publicize their comments if their position is represented among the original content. By combining multiple approaches, you’ll establish a diverse following and open communication.