Marketing strategy 1

when posting a topic make sure that it is cluster. instead of posting one topic, post several different topics related to the main topic you are willing to get the potential client interested in. When talking about what you market always focus on how it is linked with what the client already does as activity

be more specific about details containing your content listing what question people might have about it

⦁ how to use it

⦁ what requirement to follow when using it

⦁ how many people use it/who they are

⦁ how it differs from other related topics

⦁ how it is used

⦁ what to avoid while using it

⦁ way the use of it could be changed for good/bad

use statistics report, expert opinion and experienced survey that have been done on people like the client you are trying to target for the product and show this to the actual client

process feedback form other people marketing what you are marketing such as who they target and how they do that

always keep all of your post up to date with the clients change in interest and newest trend of what you are marketing this include you blog post our what you post on your newsletters and what you post on your social media post to always make sure that your content are always about what the client is always interested in

in order to know what your client will always be interested in you will have to know the daily, weekly and monthly search volume of the content the content you market and what exactly are the searches

never post something if it is not of the client's interest always bases your new post on what the client frequent questions are about. way to do that is by feedbacks through websites, social media conversions and follow ups on trends and patterns like demand increase or decrease about what you sell.

types of videos ads:

⦁ customer case studies

⦁ product demo

⦁ brand storytelling

⦁ product/service promotions

⦁ social engagements

marketing purposes

⦁ conversion

⦁ website traffic

⦁ engagement time

⦁ social media engagement

⦁ email engagements

⦁ search ranking

search engine optimization

for site availability, make sure to place a link that send the user right to your website on every online platform you market. make you website always active make it run twenty four seven this include instant communication and speed of website access have multiple keyword related to what the client is looking for related to you website focus more on improving the website technically

if user type in - "white adidas males' continental trainers" on google they are a fixed client

if user type in - " white trainers" on google not fixed but potential buyers

google will only show you adverts if you type in a way that reflex it

crawling

indexing

ranking

First, establish the foundation of your SEO (ranking and crawling) so search engines can find your content and serve it to the user. Then, focus on improving your site’s technical infrastructure (speed, accessibility, mobile, etc.) to improve the user experience on your site. Finally, write content to solve for users’ intent

How much you spend on marketing - how many clicks it gets you - how many conversions it gets you (marketing data) how much you spend on marketing

and how many clients purchases your product (costumer data) - the amount of purchase your marketing strategy get you or what is the return of your investment or ROI

the total amount of money you make from all purchase minus how much you spend will give you the value of your marketing

example:

you sell phone cases for £7

you spend £50 on marketing

you get 1000 clicks, 100 conversions

and 10 purchases so you make £70 in return

so, for every £50 spend you make and extra £20

or for every £1 spend you make and extra £1.40 your profit is 40% of your budget

your return - minus your original investment = your profit

each time you spend an amount use this approach to see the profit margin and if it is higher than the previous or lower to see if your marketing is doing good or bad