Lamborghini

Lamborghini

Automobili Lamborghini S.p.A. (Italian pronunciation: [autoˈmɔːbili lamborˈɡiːni]) is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi.

Ferruccio Lamborghini (1916–1993), an Italian manufacturing magnate, founded Automobili Ferruccio Lamborghini S.p.A. in 1963 to compete with Ferrari. The company was noted for using a rear mid-engine, rear-wheel drive layout. Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. The firm's ownership changed three times after 1973, including a bankruptcy in 1978. American Chrysler Corporation took control of Lamborghini in 1987 and sold it to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group's Audi division.

New products and model lines were introduced to the brand's portfolio and brought to the market and seeing increased productivity for the brand. In the late 2000s, during the worldwide financial crisis and the subsequent economic crisis, Lamborghini's sales saw a drop of nearly 50 percent.

Lamborghini currently produces the V12-powered Aventador and the V10-powered Huracán, along with the Urus SUV powered by a twin-turbo V8 engine. In addition, the company produces V12 engines for offshore powerboat racing.

Lamborghini Trattori, founded in 1948 by Ferruccio Lamborghini, is headquartered in Pieve di Cento, Italy, and continues to produce tractors. Since 1973, Lamborghini Trattori has been a separate entity from the automobile manufacturer.

History

Main article: History of Lamborghini

Ferruccio Lamborghini with a Jarama and a tractor of his brand

Manufacturing magnate Italian Ferruccio Lamborghini founded the company in 1963 with the objective of producing a refined grand touring car to compete with offerings from established marques such as Ferrari. The company's first models, such as the 350 GT, were released in the mid-1960s. Lamborghini was noted for the 1966 Miura sports coupé, which used a rear mid-engine, rear-wheel drive layout.

Lamborghini grew rapidly during its first ten years, but sales fell in the wake of the 1973 worldwide financial downturn and the oil crisis. Ferruccio Lamborghini sold the company to Georges-Henri Rossetti and René Leimer and retired in 1974. The company went bankrupt in 1978 and was placed in the receivership of brothers Jean-Claude and Patrick Mimran in 1980. The Mimrans purchased the company out of receivership by 1984 and invested heavily in its expansion. Under the Mimrans' management, Lamborghini's model line was expanded from the Countach to include the Jalpa sports car and the LM002 high-performance off-road vehicle.

The Mimrans sold Lamborghini to the Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa and the LM002, Chrysler sold Lamborghini to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group's Audi division. New products and model lines were introduced to the brand's portfolio and brought to the market and seeing increased productivity for the brand Lamborghini. In the late 2000s, during the worldwide financial crisis and the subsequent economic crisis, Lamborghini's sales saw a drop of nearly 50 percent.

In 2021, the CEO of Lamborghini said that by 2024 all its models will be hybrid.

Lamborghini ownership

Years Owner

1963–1972 Ferruccio Lamborghini

1972–1977 Georges-Henri Rossetti and René Leimer

1977–1984 Receivership

1984–1987 Patrick Mimran

1987–1994 Chrysler Corporation

1994–1995 MegaTech

1995–1998 V'Power and Mycom Sedtco

1998–present Audi AG

Products

Automobiles

Main article: List of Lamborghini automobiles

As of the 2018 model year, Lamborghini's automobile product range consists of three model lines, two of which are mid-engine two-seat sports cars while the third one is a front-engined, all-wheel drive SUV.

Models in production

Aventador

Main article: Lamborghini Aventador

Lamborghini Aventador S coupe

The current V12-powered Aventador production line consists of the LP 740–4 Aventador Ultimate and SVJ coupés and roadsters and it is said that the production of all Aventador models will end in 2022.

Huracán

Main article: Lamborghini Huracán

Lamborghini Huracan LP 610-4 Spyder

The V10-powered Huracán line currently includes the all-wheel-drive LP 610-4 coupé and Spyder, the low-cost rear-wheel-drive LP 580-2 coupé and Spyder, and the most powerful, track-oriented LP 640-4 Performanté coupé and Spyder.

Urus

Main article: Lamborghini Urus

Lamborghini Urus

With the intention of doubling its sales volume by 2019, Lamborghini also added an SUV named Urus in its line-up which is powered by a twin-turbo V8 engine and utilizes a front engine, and all-wheel drive layout.

Marine engines

Motori Marini Lamborghini produces a large V12 marine engine block for use in World Offshore Series Class 1 powerboat. A Lamborghini-branded marine engine displaces approximately 8,171 cc (8.2 L) and outputs approximately 940 hp (700 kW).

Lamborghini motorcycle

In the mid-1980s, Lamborghini produced a limited-production run of a 1,000 cc (61.0 cu in) sports motorcycle. UK weekly newspaper Motor Cycle News reported in 1994 – when featuring an example available through an Essex motorcycle retailer – that 24 examples were produced with a Lamborghini alloy frame having adjustable steering head angle, Kawasaki GPz1000RX engine/transmission unit, Ceriani front forks, and Marvic wheels. The bodywork was plastic and fully integrated with a front fairing merged into the fuel tank and seat cover ending in a rear tail fairing. The motorcycles were designed by Lamborghini stylists and produced by the French business Boxer Bikes.

Branded merchandise

Lamborghini licenses its brand to manufacturers that produce a variety of Lamborghini-branded consumer goods including scale models, clothing, accessories, bags, electronics, and laptop computers.