How to Recover from Major Google Algorithm Changes
Google's major update could have far-reaching implications for businesses that rely heavily on organic traffic (Google handles 92% of all internet searches).
Some businesses are seeing a significant drop in website traffic as a result of a major update, which is clearly having a negative impact on the profitability - or even the profitability - of many businesses. However, there is good news: there are steps you can take to gradually improve the situation and give your website the best chance of regaining lost rankings.
This post will show you how to recover from major Google algorithm changes. You can also take the help of the Digital Marketing Courses in Chennai to get the latest updates.
Before that, let's discuss what are the most important Google algorithm updates.
Google's search algorithm is constantly being updated and modified to provide the best search results. They claim to make small changes to the algorithm every day. However, Google releases major updates to its core algorithm every few months, targeting a wider range of signals.
This change has the potential to cause significant disruption to publishers and bloggers. When a new major algorithm update was released, the SERPs experienced a two-week period of extreme volatility. As a result, some websites experience a decrease in traffic and keywords while others experience an increase.
Google usually announces new major updates and releases a few days in advance on its Twitter feed. However, they estimate the update will take between one to two weeks.
Here are some strategies for recovering sites affected by Google's core algorithm update.
Research the real purpose of the update (which Google wants to address).
Fortunately, this is the first step in discovering the true purpose of the update. We know that with all its updates, Google's goal is to improve the quality of search results, which it does, but that alone isn't enough to help you decide which aspects of your site to focus on and which to invest in.
Identify Patterns - Determine if certain segments or content types of your site are affected.
Now it's time to dive into the analytics and see if you can spot any patterns. Are there any patterns or certain types of content that have experienced significant declines?
This can help determine the reason for the update and develop an idea of what the next logical step/improvement of your website should be.
Check the impact on your top 5-10 competitors.
If your website traffic has decreased due to an update, it is likely that other websites are getting the traffic you are used to.
Simply put, the update has no impact on the number of searchers or the number of searches they perform. Therefore, if traffic to your site drops, that traffic is diverted elsewhere.
If you keep all these strategies in mind and enroll in digital marketing courses in Chennai, you can become a highly skilled digital marketer.
Google rarely offers helpful tips and suggestions on how publishers can recover from major Google updates. It also represents that no manual or algorithmic action is taken against the website. Instead, Google re-evaluates websites to provide a better user experience.
However, if your site is losing traffic and keywords due to a major update, you shouldn't just wait for the next update and hope that everything returns to normal.
Follow the tips of the Digital Marketing courses in Chennai and take action now to prepare your website for the next update. Everything you do from now on contributes to the overall health of your site in preparation for your next major update, which will likely occur in two weeks' time.
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