How to Advertise on TikTok in 2022

How do TikTok ads work?

Setting up a TikTok ad is relatively easy.

First, you have to create a business account from which you will build, manage, and track your ads. The next step is describing your business and setting up your payment type.

Now, here's where the fun starts. You can choose between two ad manager modes: simplified and custom.

In both options, you build your ad in levels. You first outline your campaign, then define your ad group, and finally create your individual ads.

Here's the difference between these two modes:

• Simplified mode takes a simple and straightforward approach to ad creation, letting Tiktok's algorithm do the heavy lifting.

• Custom mode gives advertisers full control over their ads with advanced customization options, such as A/B testing, audience targeting based on video and creator interactions, and ad combinations.

Choosing a mode isn't permanent, you can always switch to another mode.

Now that you know how TikTok ads work, here's how to set up your account and build your ad.

For the only TikTok ads training program that guarantees more profitable TikTok ads within 24 hours of joining Click here.

Does TikTok Advertising Cost anything?

When it comes to budgeting for Tiktok advertising, here's the breakdown. You can select a daily or lifetime budget, which can be changed at any point during your campaign.

At the campaign level, you must have a minimum daily and total budget of $50 USD. For an ad group level, your budget must exceed $20 USD daily.

As for the advertising cost, TikTok hasn't released its pricing policy. However, there is some information out there.

In 2020, Digiday reported that TikTok had a cost-per-mille as low as $1. After running their own experiment, JungleTopp reported that the cost-per-click was $0.19 – much lower than Facebook and Instagram.

With this platform, you can choose between several bidding strategies, each optimized for specific goals.

Should you leverage TikTok in your marketing strategy?

Since peaking in 2020, TikTok has become a go-to advertising platform for many brands. As the number of users increased, the number of ads they saw also followed from 19% in 2020 to 37% in 2021.

A 2021 Kantar report ranked the short-form video platform in the number one spot for ad equity, surpassing Amazon, Instagram, Google, and Twitter. This isn't the first time either – they also held that spot the year prior.

Despite this impressive ranking, the data suggests marketers are still unsure about the platform. According to the report, many marketers view TikTok as highly innovative but not quite trustworthy.

From a consumer perspective, consumers go to TikTok for authenticity and community.

According to a 2020 Nielsen study surveying global TikTok users, 59% of respondents said they feel a sense of community when they hop on the app. It's also a major source of discovery for consumers, with 55% of users saying that TikTok helps them discover new things. 

So, the audience is there and ready to engage. However, the decision to use TikTok For Business in your marketing strategy ultimately comes down to your business goals and desired campaign outcomes.

To make the decision easier, we've compiled a list of pros and cons for marketers to use when making this decision.

TikTok For Business Pros and Cons

PROS

TikTok Ads Manager will help you expose your content to new audiences.

TikTok has 1 billion global active users, is available in 155 countries, and has an ad reach of roughly 885 million people. Based on this alone, your TikTok videos have significant reach and potential. 

TikTok Ads’ Manager ‘similar audiences' feature helps you select lookalike audiences that are similar to your target ones for exposure and building brand awareness in new groups. 

78% of TikTokers also agree that you don’t need to have thousands of followers to go viral on the app, so there is potential for all businesses to generate brand awareness and engagement on the app.

TikTok thrives off of informal, ‘behind-the-scenes' content.

65% of users agree that professional-looking videos from brands feel out of place or odd on TikTok. 75% of users also say that brands videos on TikTok should feel like a view into their and their employees, real everyday lives. 

This means that the production cost for the videos you make and share on TikTok will be significantly lower than the budgets you have for other platforms, helping you save money, and your audience will actually enjoy it more. 

For the only TikTok ads training program that guarantees more profitable TikTok ads within 24 hours of joining Click here.

CONS

TikTok's largest user base is not representative of all demographic groups.

Users aged 18 to 24 make up almost 43% of the app's total audience, meaning that the user base you market to the audience may be younger than your intended target audience. 

As a result, advertising on the app may require you to tap into a user base that may not understand the need for your product or service.

TikTok requires niche content.

The type of content that TikTok calls for may not be in line with your brand mission.

If you're a more serious, sales-focused business, learning to adapt to the fun and exciting content required for TikTok versus just driving sales conversions may be a difficult skill to learn.

For the only TikTok ads training program that guarantees more profitable TikTok ads within 24 hours of joining Click here.