8 Most Important Search Engine Ranking Factors (Updated)

Everyone likes to see their company’s name on the top pages of Google but not many know how to achieve it! Ranking on search engines will help your business gain more traffic and hence better business. With this article, we will learn what are the primary factors that are affecting your ranking in Google or any search engine. To start with first let us understand what are Search Engine ranking factors.

What are SEO ranking factors?

SEO ranking factors are the regulations that help in determining which website will rank better. Google ranking factors are constantly changing and it becomes difficult to cope with the ongoing changes.

But we have brought the 8 most important factors that affect your search engine ranking, so let us see:

8 most important factors

Website optimization for your technical SEO:

The search engines find out your website with three parameters: discovery, crawling and indexing, and then ranking. The discovery stage defines when all the public websites are determined by the search engine, for crawling they extract the information they need and indexing refers to the ranking process.

To excel in the three stages, you can optimize the following:

Optimsie your robot.txt

Optimise your XML sitemap

Find any crawling errors to fix

Have a secure website

Having a secured website is also an essential factor to rank your website better. Websites that are HTTPS-enabled rank better.

Domain authority:

It is one of the most important factors determining your website's rank in search engines. Search engines want to give the best and most credible results to the audience and domain authority plays an important part in it. Older domains are likely to rank higher than new ones.

Mobile-friendliness:

There are mobile users everywhere who require information on tips. Hence, it is important to create a website that is mobile-optimized which means the interface is comfortable for the user without any buggers in content placement or images.

Webpage speed:

Any successful digital marketing agency emphasizes the importance of the website loading time. You should consider both desktop and mobile here to give your audience the best experience possible. To make your website faster you can apply the following methods:

Upgrade your website’s software regularly

Use caching plugin

If you are using WordPress use the latest version of PHP

Optimise and compress your images

Content quality:

Content plays an important role when it comes to ranking your website. It is suggested by SEO agencies that great content offers great SEO results. It is important that you impart your SEO knowledge to build content around the keywords your audience is using. It can basically be measured in three ways:

The uniqueness of the content

The credibility of the content

Relevancy of the content

On-page SEO-factors:

On-page SEO means your content website resonates with the user’s demands. It can include various things like:

Headings and subheadings

Internal links structure of your website

Image and multimedia optimization on your website

Semantic content for your website

User experience:

User experience also determines the ranking of your website because search engines always choose the best for the audience. A great user experience can be measured with several factors that will help you understand how well your website is taken by the audience:

Click-through rate- how many times a user clicks on the link provided on SERPs

Pogo sticking when users visit your website and immediately go back to the search engine it means they are not satisfied with the results

Bounce rate: if users come to your website and immediately leave

Hope this article will help you rank better and achieve more!