16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)

A brand is a product or service that has a unique and immediately recognizable identity that distinguishes itself from others in its industry. The consumer associates the product name, label, and packaging with particular attributes such as value, quality, or tastefulness.

The word brand, originally meaning a burning piece of wood, comes from Middle English brand, meaning "torch", from Old English brand. It became to also mean the mark from burning with a branding iron.

Recognizing iconic brands like Adidas, Apple, BMW, Coca-Cola, and Toyota is easy, but have you ever stopped to ponder the hidden meanings behind their logos? Behind every line, curve, and color lies a deliberate message. Let's delve into the intriguing symbolism behind 16 famous logos that you might have overlooked.

Hyundai: The logo of the South Korean company Hyundai may seem like a simple "H," but it actually symbolizes two people – a client and a company representative – shaking hands, reflecting Hyundai's commitment to customer satisfaction.

Adidas: Derived from its founder Adolf Dassler's name, Adidas features three iconic stripes. The current logo's angled stripes form a triangle, representing the challenges athletes overcome daily, akin to conquering a mountain.

Apple: Rob Janoff, the designer behind Apple's logo, found inspiration in simplicity. After studying a bowl of apples for a week, he inadvertently discovered that a bite out of an apple resembled the word "bite," a playful nod to computer terminology.

VAIO: Combining analog and digital, VAIO's logo incorporates the first two letters resembling an analog wave and the last two resembling the binary digits 1 and 0, representing the fusion of analog and digital technologies.

Amazon: Amazon's logo isn't just a smile; it signifies customer satisfaction. The arrow, stretching from "A" to "Z," implies the company's extensive range of products, promising to provide everything customers desire.

Baskin Robbins: The pink parts of the "BR" in Baskin Robbins form the number 31, symbolizing the brand's famed 31 ice cream flavors, inviting customers to explore them all.

Toyota: Often likened to a cowboy hat, Toyota's logo depicts a stylized needle and thread, reflecting the company's history of weaving machines. Moreover, the individual parts subtly spell out the company's name.

Continental: Continental's logo ingeniously merges the first two letters to resemble a car wheel, a simple yet effective representation of its core product.

Formula One: The Formula One logo cleverly incorporates the number one within the negative space of the letter "F," while the red stripes symbolize the speed and excitement of Formula One racing.

Pinterest: Representing the act of pinning images online, Pinterest's logo subtly incorporates a pin into the letter "P," capturing the essence of the platform's functionality.

Beats: The Beats logo portrays the letter "B" as headphones on a person's head, embodying the brand's focus on delivering high-quality audio experiences.

Toblerone: Toblerone's logo features a hidden bear silhouette, paying homage to the Swiss town of Bern, known as the "City of Bears," where the chocolate originated.

BMW: Often misconstrued as airplane propellers, BMW's logo actually derives from the Bavarian flag, reflecting the company's roots in Bavaria, Germany.

LG: LG's logo resembles a stylized human face, symbolizing the company's commitment to fostering genuine human connections with its customers.

Evernote: Evernote's logo incorporates an elephant, renowned for its exceptional memory, with its ear folded over like a page corner, mirroring how users bookmark important information.

Coca-Cola: While unintentional, the space between the letters "O" and "L" in Coca-Cola's logo resembles the Danish flag, a coincidence the company cleverly embraced in marketing campaigns in Scandinavia.

Understanding the stories behind these iconic logos adds depth to their visual appeal, showcasing the thoughtful craftsmanship and ingenuity that underpin these global brands.