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12 Ways To Be Ready For The Next-Gen Video Marketing

Next-Gen Video Marketing

By BrandFame Social Media TeamPublished about a year ago 4 min read
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Storytelling is one of the most appreciated ways of attracting people. A good narration through a book, blog, or video will influence, hook, and intrigue the audience. The majority of customers prefer watching a video over other content types to obtain information and entertainment because nothing captures and sustains attention as videos do.

Below, we have listed ten routes to prepare marketers for a successful video marketing journey in the coming years.

1. Focus on video content

Brands and creators must take cues from social media and begin curating video content that yields similar results. Your videos must delight or satisfy your consumers, like any other video on social media.

2. Build a creator strategy

Video marketing depends on the contributions of creators who produce standout content. These creators create videos for TikTok, Instagram, YouTube, etc., with various personal and marketing goals in mind. Brands will have to structure a creator strategy when search engines begin to index video content.

3. Zoom in on your competitors

Watch closely what your competitors do with their social media ads and be prepared to churn out byte-sized videos and long-form videos in all popular formats. Ensure the videos are neatly created by blending your brand subtly into the videos. When you embark on video creation, always use popular editing and scheduling tools such as Canva.

4. Secure your key messaging and branding

Video content allows brands to showcase the value of their products/services. A digital marketing expert should, therefore, prep by showing their key messaging and branding through their content in pertinent and immersive ways.

5. Curate videos compatible with multiple platforms

In the coming years, video marketing will continue as a critical element of marketing success. To tap into this opportunity, marketers must learn to produce high-quality video content at will. As the trends suggest, video consumption rates across online marketing channels are expected to skyrocket each year, and marketers must start producing content for every platform. You can leverage the services of a professional social media marketing agency to make the required video formats that work across all platforms.

6. Believe in recyclable video content

Social media and users are more interested in consuming videos, which is why producing video content is a promising investment for brands. Each video you make for your brand creates numerous options to create recyclable content for your social media channels, podcasts, blog, etc. Understand what your audience likes and then serve them the right content through strategic targeting to make video marketing endeavors productive.

7. Enable video captions and optimize the description

Google prioritizes user accessibility to rank any content on the internet. Ensure your videos render machine readability and user accessibility to make an impact on search rankings. For that, you must enable captions or include transcripts and add video descriptions. Plug your keywords strategically in multiple formats, such as the title, description, thumbnail, etc.

8. Leverage Creator-Generated Content

In the future, businesses will use creator-generated content to produce byte-sized, personalized marketing that can be repurposed and used on all available platforms. Creator-generated content may be unscripted but will always be storyboard-driven and merge entities of credibility, fun, and information to produce full-funnel ad spaces.

9. Create a video strategy for your content ecosystem

Video marketing will soon be SEO-driven because of the advancements of search engines in interpreting video content and the queries it answers. Create a video tactic spanning your content ecosystem. Do this by distributing both short and long-form videos. You can use long-form videos to endorse your business’ know-how and provide vital information, whereas short-form videos are a perfect way to incentivize traffic.

10. Provide consumers a preview of your video content

Marketing videos, in general, will adopt a non-cinematic style and become more realistic. Such low-budget yet snappy videos should be used to provide customers a sneak peek at your business’ offerings. You may use screen shares, snapshots, and more to lower the budget further.

11. Convert available content into videos

Marketers will be forced to allocate more funds to meet various aspects of marketing videos in the coming years. By performing an audit on existing content, brands can determine entities that can be used to create videos and also convert the available videos into derivative assets.

12. Focus on hooking the audience

Consumers get easily desensitized to advertisements because of the sheer amount of content they encounter each day. Similar to text content, video creators will start focusing on including hook elements in the early parts of videos to stop people from scrolling. For that, marketers must get creative and include elements that lure consumers’ attention, such as influencers, in their videos.

We live in the golden period of byte-sized videos, UGCs, and AI-driven scripting, and this is a marketing opportunity worth investing in. Marketers must seize the opportunity to broaden their audience reach and build a better business tomorrow.

Break a leg!

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