Your Monthly Magento Development Maintenance Checklist to Ensure Constant Website Upkeep

It is important to build a website for your business. And it is even more important to maintain that website to gain more customers. Magento development is the first step to enter that process. But it also needs extra great efforts to stand strong in the developing digital market. Magento already supports several ecommerce businesses and comes with regular updates. These updates ensure that the website stays advanced and helps in boosting performance and conversion rates.

Checklist for Magento Maintenance Mode

1. Analyse the website performance

The first step is to analyse the performance of the website and look for potential issues that already exist or may occur in the future. You can take the service of a Magento development company to help with the performance analysis of your website. Also, there are several tools in the market like Google Analytics that can monitor important features like traffic, bounce rates, orders, and more. You can get an idea of why you have higher bounce rates or where your users leave your websites. Analysing the website for such weaknesses can help you rectify those. Users might exit your website due to loading speed, content, form submissions, and spam traffic.

2. Test website speed

A Magento development company understands the importance of the website loading speed. This enables them to access navigation, view pages, and store views. Slow-loading website pages can increase cart abandonment – which in turn affects digital footprint. Running a speed test is an essential element of the monthly maintenance checklist. It will help in effective Magento optimization and take the required steps.

3. Double-check security measures

This is an essential feature for ecommerce platforms during Magento development as most users will share their sensitive information with you. So, offering a secure platform will gain customers’ trust and convert them into customers. Also, search engines give priority to websites that are safe for visitors and place them higher on SERPs (Search Engine Result Pages). The gaps in your security measures can cause issues and affect your business.

So, you need to take into account the data privacy laws that are in place for ecommerce websites and platforms.

4. Look for broken links

Broken links on your website will cause users to reach a dead end. This will give them a bad experience and lead to an increase in cart abandonment. You need to take care of this during your Magento development stage. You can also use tools like Bing webmaster or Google to detect such broken links and fix them. Make sure you fix them during your Magento maintenance mode and provide a smooth experience to your visitors.

5. Test website forms

Make sure that you check all the forms that are a part of your selling and marketing process in the website. Your Magento platform can then maintain this collected store information like contact details and purchase details. Hence, make sure that you carefully follow this step. Even a small mistake here can cause customer dissatisfaction and loss in conversion rates. If you are not able to do it on your own, take the help of a Magento Development Company to create an error-free website.

6. Assess the customer order process

To make sure that the UX of the website is working, it is essential to test the complete process of orders on a regular basis. The basic features to be checked are product navigation, add-to-cart, payment and checkout. A seamless and easy experience during the order process will make them return to the site for more orders.

7. Update content regularly

Update the content on your website regularly so that the visitors get fresh content frequently. So, during the Magento Development stage, ensure that you give a makeover to your website and make the UI more interactive to provide a better user experience. Make sure that the new content follows all the guidelines of digital marketing to gain more organic traffic.

Daily Maintenance Checklist

· Visual inspection

· Look for recent updates in Magento development

· Check for messages and inquiries from customers

· Track orders and shipments

Weekly Maintenance Checklist

· Update new features

· Back up data

· Check for errors and fix them

· Update content

· Advertisements through different mediums

· Track availability and out of stock products

Monthly Maintenance Checklist

· Build report to track the performance of Magento development company

· Track store security

· Analyse page load speed

· Test contact forms

· Refresh services and products

· Plan on discounts, promotions and other sales

Yearly Maintenance Checklist

· Review your strategies

· Remove unnecessary extensions and data

· Track all your accounts

· Perform Magento migration to upgrade the store

· Know more about your competitors

· Make future plan for your store

Wrapping Up

Magento Development is more than just building an ecommerce site. It is a challenging task that requires advanced skills. Additionally, in order to run successfully in the digital world, it is important to keep updating and carefully maintain the website throughout. So, make sure that you get the right resources and an experienced Magento development company to help you through the process seamlessly.

Additionally, you can also upgrade your Magento store with advanced and powerful Magento extensions that add enhanced features to it. With proper guidance, you can even integrate multiple extensions without disrupting user experience and effortlessly optimize your ecommerce site. Ideal Magento extensions can make your website more user-friendly, enhance the customer journey, and increase conversions.