Most customers use the Internet to make a purchase. eCommerce started to grow strongly in the last few years and is continuously rising, as it now powers 45.4% of the entire web. Since 2012, an increasing number of people have been buying things online, and today there are around $1.92 trillion in eCommerce sales worldwide. So is eCommerce the business to focus on in the future? There are no doubts here. There are a few popular eCommerce platforms that rule the world when it comes to their frequency across the web. The undisputed leader is WooCommerce occupying 32% of the eCommerce market, followed by Magento (%18), OpenCart (11%), and Shopify (%8). While using WordPress a general eCommerce website development process is followed, to design a reliable website.
Why is WooCommerce the leader?
You are probably asking now what is so special about WooCommerce and why it is the first in the world. Well, WooCommerce is the most popular WordPress eCommerce extension. Content management system, powering 25% of all websites worldwide.
So I think it's obvious why WooCommerce leads the eCommerce market. Many WordPress users have online stores, so WooCommerce is the most suitable solution. But it's not just that. WooCommerce provides excellent services and powerful features, is easy to manage for everyone, and. It's free. So if you're already on WordPress, you're a winner.
WooCommerce comes out on top for its great and easy services, but it also has a couple of downsides. Well, nothing is perfect. So, let's talk about both WooCommerce's good and less good features.
2.Option to Add unlimited products and product attributes.
3.Works on all devices.
4.Once installed, it's all yours. You can control everything the way you want. It comes with a wide variety of customization options that are easy to use.
5.Ease of installation and does not need coding knowledge.
6.Customers have the freedom to rate your products.
7.This is more of a bonus. It will be a no-brainer for people who already have their sites on WordPress.
It does not come with free hosting; you have to pay for it. WooCommerce is a plugin that only works on WordPress.
For a non-WordPress user, creating an online store can be difficult for a bit difficult because you need to take a host, install WordPress on it, choose a theme compatible with WooCommerce, and install the WooCommerce plugin.
Even if the free plugin, it can eventually be a bit expensive to set up the store.
What about the competition?
You could tell WooCommerce isn't as efficient if it doesn't come with a fully featured package like hosting and everything integrated. WooCommerce is not a standalone platform. And it is a WordPress extension. WooCommerce is a plugin, while OpenCart, Shopify, and Magento are eCommerce-only platforms.
Shopify is the only platform among the most popular ones that come with hosting integration. But at the same time, it has some limitations and doesn't give you full control over your site. For example, it only provides 3 product attributes: size, color, and material. Also, you won't be able to do all the customizations you need, and you'll have to stick to what the platform offers. You can not come with something from the outside. Shopify also does not offer a free plan. Plans start at $9 and end at $179. But because it provides free hosting, it seems somewhat legit.
The other two platforms are free and need to pay for hosting. But, most importantly, you have better control over your entire site. You can customize and modify every detail about how your site looks, works, and what features it should have. Magento also has a paid business plan, which includes more complex features for large international online stores like Amazon.
Why does using WordPress brings you many benefits?
WordPress is the best website builder and is way ahead of its competitors, Joomla and Drupal. It is the market leader, with 67% of the total number of sites using a CMS. Joomla ranks second with a percentage of 11%, followed by Drupal with 7%.
Even if WordPress was just a blogging platform at first, it became very complex during this time, and you can use it to create and manage any website, including ecommerce. So at the same time, you can create an online store and use the site for something else. Magento, Shopify, and OpenCart are only made for eCommerce, so you can't run a multipurpose site on them.
On the other hand, WordPress allows you to have general control over your site. Besides the fact that you can combine your online store with any other purpose, like blogs, portfolios, corporate pages, etc., it provides many (I mean thousands) plugins, tools, themes, and integrations with a lot of modern online services. WordPress is compatible with almost anything on the web. And depending on your budget, there are free, premium, and cheap services everywhere. So there is a wide variety of tools and prices for all tastes and pockets.
Unlike Magento, which is for professionals and comes with a more difficult and complex interface, WordPress is easy and friendly so that everyone can handle it quite well. Working on WordPress is a piece of cake as it comes with a very intuitive interface.
Even if it was made easy for all users, it is also a great source of development for all programmers and designers. It allows you to use your best coding skills to create your own features, layouts, and anything else you want.
However, for a large enterprise and international chain store, Magento should be your choice as it was designed to handle large amounts of content and support many complex features and traits. If you're planning something big, try Magento, but don't forget to read our Magento review first. However, it will probably require the help of a professional.
Using WordPress for your online store sounds like the best option here. Yes, it will charge you if you want the best things available, but you will be sure you have full control over your site. And by the way, there are as many free services as paid ones. You only need to pay for a few things, most of which also try free versions.