Why Businesses Should Opt For Digital Transformation Post Pandemic?

The COVID-19 virus has pushed the world into a state of crisis. While its effects remain prevalent, affecting millions of people across the globe, it still remains a major factor throughout all industries of business and in the world economy. The sudden increase in COVID cases had restricted the gathering of large crowds and stopped the in-person business activities. It has forced individuals to work from home whenever possible to prevent the spread of the virus.

However, the changing methods of working aren't stopping businesses from running. As the pandemic progressed, many companies began to look for new ways to thrive and expand and thus turned to digital for solutions to their challenges. In addition to businesses, organizations like schools and governments included digital technologies in their operations. Many of these companies and institutions have begun working on digital channels such as video conferencing platforms to communicate with their employees, students, and clients.

It's not new for companies to move into the digital ecosystem, and we've been watching this shift for more than two decades. Before the pandemic, digital and technology had been gaining momentum and was considered an innovative initiative for nearly every business. 

But with the onset of the "New Normal" post-pandemic, the adoption of digital systems has accelerated by 3 - 4 years.

What's changed is that the goal of digital technology is no longer to increase advantage but rather to ensure survival, with safety being an important factor and the main reason that drives the adoption of digital rather than convenience. Digital technology has enabled businesses to better engage with customers, offering flexible working practices and enabling automated and digital processes, enabling the creation of newer, faster, more efficient methods.

Industries are changing their approach to business because of the new trends.

Uber, for instance, has recently provided Uber drivers with information about adding UberEats food delivery services. Uber Eats and Deliveroo, among others, have introduced a contacts-free "leave at your door service" to assist customers and drivers adhere to the social distancing and quarantine guidelines. 

Major hotel chains have utilized the most recent technology to understand consumer behavior better and offer highly personalized services to their customers, such as mobile check-ins and biometric-based access to rooms. Also, "if" you don't like traveling, there are now VR vacations accessible in the comfort of your own home.

Some companies saw an opportunity to profit and increase their revenue via digital solutions. For example, Netflix saw exponential growth in subscribers in the wake of the lockdown, and it had surpassed 15.8 million paying subscribers during its first quarter of 2020, despite the coronavirus outbreak. The entertainment industry has shifted to digital media and began streaming movies through OOTD platforms, creating an alternative business channel.

What exactly is the real meaning of "go digital"? Digital transformation may look different for each company, and it's hard to describe it in a manner that can be applied to everyone. Digital transformation is a continuous process of embracing digital technology to streamline and improve your company's operations.

What is the reason Digital Transformation matter, particularly right now?

An organization may choose to go through digital transformation for various reasons. However, the most likely explanation is because they feel required to. However, since the pandemic, people have turned to digital media for everything from entertainment to news, education, and remote work. In the current situation, the digital transformation has changed from an important project to an essential one, and it is crucial to the future of any business.

Before the pandemic struck, companies could afford to implement digital transformations in accordance with their needs, using an incremental and gradual approach; however, the outbreak eliminated that luxury and turned it into the cornerstone to the success of a business and its survival.

Digital transformation is crucial for all businesses, regardless of their size. It is more vital than ever before to remain current and relevant in the current global economic crisis and the ever-growing digital age.

Technology is the driving force behind the evolution of business, and businesses that want to be successful must combine technology into business strategies to remain ahead. The speed of business is crucial as well. Digital initiatives that help improve efficiency and coordination within the company are at the top of business strategies and could create a positive customer experience and improved efficiency in operations.

What benefits can digital transformation offer to companies?

Digital transformation has always been the best option to boost business growth, and the new norm has made it clearer. Companies such as Amazon, UBER, and Netflix expanded their business amidst the pandemic because they realized it earlier and were the first to benefit. They will keep reaping the rewards of their foresight.

Digital is no longer just innovation in technology; it's an integral part of the business plan. The earlier companies realize the importance of digital transformation and begin or accelerate their journey to digital transformation more quickly; they'll be able to adapt to the new norm and achieve a competitive advantage.

Contact our software development company for consultation, strategy, and execution to get started on your digital transformation journey.