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What Types Of Tests You Should Run On Your Ads Before Showing Them To Users

If you want your ads to be successful, you need to make sure you’re testing them before you show them to your target audience. But what kind of tests should you run?

By Chitika InsightsPublished 2 years ago 3 min read
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What Types Of Tests You Should Run On Your Ads Before Showing Them To Users
Photo by Tim Gouw on Unsplash

If you want your ads to be successful, you need to make sure you’re testing them before you show them to your target audience. But what kind of tests should you run?

In this blog post, we’ll discuss the different types of tests you should consider running on your ads before you make them live. By doing this, you can be sure that your ads are as effective as possible and that you’re not wasting your time or money.

A/B Testing

A/B testing is a process of comparing two versions of something (like an ad) to see which one performs better. You can test different elements of your ad, like the headline, the image, or the call to action, to see which version gets more people to click on your ad. A/B testing is a great way to improve your ad performance and make sure that you’re showing the best possible ad to your users.

Call To Action Buttons

Call to action buttons are an important element of any ad, as they are what encourages the user to take the desired action. There are a few things to keep in mind when designing these buttons, such as making sure the text is clear and concise, the color is contrasting and visible, and the button itself is the right size. Testing different variations of these elements can help you find the best performing button for your ad.

User Feedback

One of the most important things you can do when testing your ads before showing them to users is to get feedback from actual users. This can be done in a number of ways, such as conducting usability tests, surveys, or focus groups.

User feedback is essential in order to gauge how effective your ad is and whether or not users will actually respond to it positively. It can be difficult to get honest feedback from people, but it’s important to try to get as much as you can.

There are a number of different ways to get user feedback. Usability tests, surveys, and focus groups are all great options. You can also simply ask people you know for their opinions. The important thing is to get as much feedback as possible so that you can improve your ad before showing it to a larger audience.

Planning Your Ad Test

Now that you know how important testing your ads before showing them to users, it’s time to start planning your ad test. Here are a few things to keep in mind:

-Who is your target audience? Make sure your ad is geared towards them.

-What is your budget? You’ll need to factor in the cost of running your ad test.

-How long do you want to run the test for? A week is a good amount of time to collect data.

-What metric are you testing for? Whether it’s clicks, conversions, or something else, make sure you have a goal in mind.

With these things in mind, you’re ready to start planning your ad test. Good luck!

Testing Your Ad

When you’re creating an ad, it’s important to test it before you show it to your potential customers. This way, you can see how well it works and make any necessary changes.

To test your ad, start by showing it to a small group of people. See how they react and take note of any comments or feedback they have. Then, make any changes you think are necessary and test the ad again.

Keep testing and making changes until you’re happy with the results. Only then should you show your ad to a larger group of people. Remember, even a small change can make a big difference in how effective your ad is.

BONUS TIP:

If you want to make sure your ads are effective before showing them to your users, sign up for a free account on Poll the People. The platform helps you test your ads and make sure they’re hitting the mark.

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About the Creator

Chitika Insights

Chitika Insights was the research arm of online advertising network Chitika. After Chitika was shut down in 2019, Chitika Insights hosts some of Chitika’s research reports as a public service. Visit our website https://research.chitika.com/

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