what is SEO and the best practices

S E O

What is the SEO?

· SEO stands for “Search Engine Optimization” it’s a strategy and some tools you have to combine it together to help you rank your website in the first results of search engines results it’s very important if you have a website to learn how to make it compatible with search engines you can learn and do yourself.

Let’s start and know more about SEO

The most important things to do when you create the main page title:

· main page title must be unique at the site and never share this title with another page

· main page title must describe briefly and accurately the page content.

· the main keyword and its synonyms should be a part of the main title

the main title should be convenient not too long not too short we can test that using this free tool from Google https://www.serpsimulator.com/

The best practices on URL:

· using understandable language when you create the URL

· never use the nonclear symbols

· use clear structural and clear names

· repeat the main keyword and its synonyms in the text by logic

· Use images and videos if possible

· Write the main keyword and its synonyms in the meta description tag

· Page loading speed you can test it by using (page speed insights) for free from Google.

· The compatibility with the smartphones and tablets you can test it by using (mobile-friendly test)

· The site should be encrypted by HTTPS:// protocol

S E R P

Search Engine Results Page:

Search Engine Results Page contains two types of results

· Paid results and it’s appeared in the top and down section of results it reaches up to 4 ADS in top and 3 ads in the bottom

· Original results and it’s consisted of

• Headline
• URL
• Description

Now we will shift to very important step Keywords

What are the Keywords?

What are the types of Keywords?

· Keyword is a word or a group of words the user types it in Search Box.

· Types of keywords

1. One word and the results be related to as an expression like if you search about (SPORT).

2. Two words or more (Benefits of sport) the results of search will come like the importance of sport to the body and health.

3. Three words or more this case is famous by LONGTAIL KEYWORD (what is the perfect time to do sport?)

The Most Important Advantages of Keywords

1. To be related to the website content.

2. To be specific and not general preferred to be 3 words or more. (LONG TAIL KEYWORD).

3. Search on it as much as you can on different search engines.

4. Make sure the competition on that word is low. Avoid the high competition words.

How to Find the Keywords

Actually, there are some Free tools you can use to find the proper keywords

· Use https://keywordtool.io/ Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.

· Use Google trends tool https://trends.google.com/trends/ this free tool from Google will show the trends and will let you know many details about what people searching on for different times and worldwide

· Use a tool which count the times of search on the keyword that you are going to use this tool is Keyword planner From Google Ads https://ads.google.com/home/tools/keyword-planner/

· Use All in title strategy like in the picture below

Type in Google search box allintitle:” type your title here”

Stay tuned for more about SEO make sure to follow up .