What is Quora and 4 different ways to benefit from it

What is the Quora website?

Quora is a global question and answer site visited by people from all over the world to search for answers to their questions. Answers to questions come from other visitors who may have found the answer to these questions through their life experiences or academic research and study.

What Quora offers the average user is a straightforward service, ask a question and we will publish it to find an answer.

Quora offers other features such as seeing answers to any field of interest to you or answering some people's questions. Quora also enables you to vote yes or no on the answers to questions, but Quora's main goal is to help you find an answer to your question.

About the origin of the Quora website and the meaning of its name

Quora was founded by Adam D'Angelo and Charlie Schaeffer in 2009, both Adam and Charlie were working at Facebook when they thought of developing their platform to answer users' questions.

Other platforms offer to ask and answer questions like Yahoo Answers and Reddit, both of which are older than Quora.

However, the latter succeeded in breaking into this field and attracting a large number of users within a short period.

Adam and Charlie came up with the name Cora after long sessions of brainstorming.

Arabic speakers around the world joke about the similarity of the name with the name of the sport of football, while others tend to believe that the name is the first letters of Question or Answer, and finally there is an opinion that the name is a perversion of the word Quorum, which means a group of people gathered to make a specific decision.

Whatever the meaning of the name of its source, it does not affect the usefulness and excellence of Quora in the field of questions and answers.

How to use Quora as a regular user

As a regular user, Quora helps you find the best answers to your questions, and better is not an exaggeration! The Quora site enables visitors to rate the answers to questions in more than one way, such as voting with an Upvote for a specific answer, which means an endorsement, or a Downvote, which means not agreeing to this answer.

You can also share questions on social media platforms such as Twitter and Facebook, and finally, you can reply to the answers and comment on them in writing, all of these advantages contribute to refining the answers to the questions and displaying the best correct and useful answers to them.

Even if you don't have specific questions you can follow several areas and Quora will alert you when a question is asked about them. Reading the questions and answers is an excellent way to increase your knowledge and develop your knowledge in the field you are interested in.

How to take advantage of Quora in the field of e-marketing

You can benefit from Quora in two forms of e-marketing:

E-marketing for products or services that you sell directly.

E-marketing for products or services that you sell on a commission basis.

First, e-marketing for products or services that you sell directly

Quora is a great way of e-marketing, but it should be used carefully and intelligently. You cannot sell directly on Quora, but you can market your products and services on Quora by writing valuable and useful content about it. Note that the content you write can reach millions of visitors, which helps you, in general, to promote and sell your products.

It is preferable to create a business account on Quora if your goal is to market products or services that you sell, and to create this account, the site requires that you be the owner of a company that has at least 3 employees.

Creating a business account on Quora gives you some advantages, such as:

The ability to respond to questions with the name of your business or the name of the product you are selling.

You can assign multiple people to manage the account and answer questions through it.

You can show your store's location on your account page.

Your personal (business) account page will display topics related to your account area.

Quora will add an icon for commercial accounts on your profile picture.

A business profile is the only way you can showcase your services and products on Quora.

Think of it as having a Facebook page where you market your products, the difference between creating a Facebook page and creating a business account on Quora is the goal of different visitors between the two sites.

Visitors to the Quora site whose main goal is to find answers to their questions or information about areas they are accused of, on the other hand, visitors to the Facebook platform whose main goal is social communication. This goal may include recreational and cognitive goals, but they are often secondary.

Quora aims to achieve social networking (like the rest of the platforms in this field), but its main purpose is to provide knowledge and public benefit.

The Quora community is highly collaborative. The purpose of visitors is to either find answers to their questions or to help others with this.

The ideal strategy for marketing your product or service on Quora is to answer visitors' questions related to this field. If visitors find your answers useful to them, they are likely to follow you and see the services and products you sell.

Important note: A business or business account is considered a trial feature on Quora. The features of demo sites and platforms may not work in the best way at first and may not be available for all countries.

If you find difficulties during registration, you can contact Quora support to help you create your trading account or guide you in the steps required to solve registration problems.

Secondly, e-marketing for products or services that you sell on commission

Quora does not allow affiliate links to be included in answers to questions from its visitors. Posting links to products that you sell on commission on Quora exposes you to ban and loss of your account, but this does not eliminate the idea of ​​​​marketing It does not have products for affiliate marketing programs on Quora, but rather makes its application differently.

To market products or services for commission marketing programs on Quora, you will need one of the following methods:

landing page.

Website or blog

A page for your products or services on a social networking site (Instagram or Facebook is preferred).

The previous means will indirectly direct visitors to links to the products you sell on commission.