What is MozCast and How Does it Work?

Google has its set of algorithms that are a bunch of hard technical progressions and prototypes that allow the search engine to perform various functions and adjust the settings as and when required. It is a set of data and codes as well as commands in order to direct users to be able to perform their searches with this site. Any person who is unfamiliar with these might find it hard to pursue anything online, especially business for any digital marketing company and those providing data and IT services. These algorithms are updated so frequently by Google that it becomes difficult for digital marketers to keep adjusting their websites and strategies along these terms.

In the array of trends that are used for search engine optimization by every digital marketing company, it becomes difficult to manually analyze them and their updates. The latest way to help every person online has been introduced as the MozCast. It is an SEO trend-based analyzer, which acts on behalf of the search engine to take upon technical issues and updates. It is a renowned and free tool for Google Algorithms and it also has a crafty way of doing the same. It is an experiment for tracking the changes in weather patterns in the algorithms. The changes that take place in these codes are so frequent and rampant that what we see is not always the only thing that is changing.

Hence, MozCast is a tool to record these updates for you. The day-to-day changes in these updates will be indicated in the form of weather changes. The Moz uses the same technology by which it displays the weather tracker on Google. It has helped in various trends and will continue to facilitate digital marketers through their journey.

ANALYZING SEO TRENDS

MozCast will enable weather reporting on SERP volatility on a daily basis, it helps in displaying the weather of the present date as well as the past 30, 60 and even 90 dates. This means that you’ll be able to check on the updates that have happened previously so that you know you’re updated with all of them. Online marketing is not an easy process and needs constant guidance where additions and new technologies are rapid.

When the temperature shows the most fluctuations or the bar is higher, then the updates have been major and visible to the world outside. For example, if there is a low graph on the first three days of the week and it hits up on the fourth, so you know that is the day Google posted a major update. These metrics help in analyzing what impacts various websites on various types of weather days.

HOW TO USE MOZCAST?

As technical as it may sound, using this tool is a fairly easy process. The good news about that is it does not require any technical expertise of the subject. It manages all the calculations by itself and portrays the result in a simplified manner so it can be accessed by all. The company works in the manner that it taps the keywords on the top organic results on the search engine. The keywords are chosen in a way that it avoids local intent and are distributed evenly across query volumes around the same time of the day. This keeps the data in control and systematic.

The metrics used for these data are Delta 100 and Delta 10 which are used to measure the changes in the results. These searches are crushed across Delta 10 and multiples with a fixed multiplier to give a temperature on that very day. An average temperature per day remains about 70 degrees Fahrenheit.

But why is everyone so elated by the existence of such a tool since there have been various others that could assist the same? Here is where we take you through the advantages of using MozCast.

PROS OF USING MOZCAST

1. Google SERP – There is possible no other way you would get a simple report but this is where MozCast helps you as it has enabled Google SERP feature. The graph tracks the changes in SERP and you can also access a deeper analysis of the SERPs. The data is updated over 10,000 Google SERPs and show the history for the past month or three.

2. Weather Report for Algorithm update – The tool provides a crafty way for the users to check on the updates in the algorithms through weather reports. Their data is updated every 24 hours and the set of their keywords is systematically and it is displayed in a manner that attracts the attention towards the hyped-up activity of the search engine.

3. Analysis and Insights – Apart from displaying these results, the tool also provides insight and analysis. These insights are helpful in displaying the technical side of the algorithms as easily as possible with all the graphs. This gives us the information we require in order to facilitate marketing or data and IT services.

4. Domain diversity – It helps in recording the domains to track the clogged up SERPs from the same. There is a percentage which indicates unique sub-domains which are represented over the universe of URLs. The lower the domains, the more clogged up are the SERPs across same domains.

The metrics on the meter of the weather can be studied easily. The more the weather changes to warming up, this means that the Google rankings have changed in the last 24 hours. There are five temperature conditions that can be studied indicated as sunny, hazy, cloudy, drizzling and raining. The advance changes in the algorithm would mean that it would depict stormy or sunny weather as extremes.

Apart from the cons and easy usage of the tool, the experience can be a little overwhelming for beginners as there is no elaboration of context around the graphics that are displayed. The feature also tends to be a little confusing as there is not much clarity over updates through the graphs. The weather may not be a comfortable choice for data readers to analyze their site’s performance and other insights as well.

Conclusion

This is a really good tool for people who want ‘at a glance’ review of the SEO trends and what algorithm changes are being brought up by the search engine. Hence, it is not only favorable for the users but also organizations which set up their data and IT services and also companies who are keen in practicing digital marketing.