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What are the benefits of Embedding Facebook Widget For Websites?

Amazing benefits of embedding Facebook Widget on Website.

By Emilio ScottPublished 3 years ago 4 min read
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What are the benefits of Embedding Facebook Widget For Websites?
Photo by Morning Brew on Unsplash

Facebook has emerged as a prominent figure in the eyes of the marketers. In spite of the introduction of several social media platforms, Facebook didn’t lose its charm. Facebook Ads is a convenient way to grow business. But, with the changing dynamics of digital marketing, promoters are always in pursuit of a more efficient deal that takes their business to new heights.

Widgets give you quick access to information without getting to hop on various platforms. Facebook widget is one of such important tools for websites that brings all your social media content at one place, creating a comprehensive platform for your user. To access them, you’ll require an aggregator namely Tagembed that will help you with the integration.

On that note, let us introduce you with the Facebook widget and the key benefits of embedding it on your website.

What are Facebook Widgets?

Facebook widget is a suite of tools that fetch, curate and share the feed on the website. They allow customization with the help of various banners, fonts, colors and layouts that helps you design a beautiful social wall on your website.

The moderation feature allows you to segregate the content and keep the one with the highest user engagement. With no expertise required, you can directly embed feeds just by generating short code and pasting it on your website editor.

Benefits of Embedding Facebook Widgets On Website

#1 Gives credibility to your brand

Customers are more likely to trust the word of mouth, rather than trusting the marketing tactics. For the similar reasons Facebook widgets didn’t take much time to make a place for themselves in the market. User generated content helps you gain trust. It is an evidence that displays how happy your customers are with your services. It is a best strategy that spreads your reliability through WOM. This leads to more people connecting with your business through the website as well as your Facebook page. There are people who have no idea about your social presence. Embedding Facebook widget will give your website visitors a backlink to follow your business page, increasing your followers as well.

#2 Boosts engagement

It is a bit onerous to create content which is engaging for your users. Facebook is an old school fad and people still connect with it, despite an introduction of many social media platforms. Facebook feed widgets can be an eye catcher that glues visitors to your website. Increased dwell time will also affect your website SEO, ranking it higher in the list. Apart from that user generated content showcase your concern towards your audience. They feel acknowledged, building a brand-user relationship. A hashtag campaign can be a eureka moment, that increases your brand engagement in no time. It will offer a platform for your users to interact with you.

#3 Builds a loyal customer base

Social media is a great platform to gain authenticity. Social proof works on the principle that people observe the behavior of others in their vicinity and tend to adapt/implement the same in the course of time. Facebook feeds and user generated content will showcase the trust of customers towards you. It will help attract new audiences which can lead to conversion. When you choose to promote your brand using a hashtag, widget aggregates the posts and creates a visual gallery on your website. Trending hashtags create a quick impact on your visitors and help you gain their valuable trust.

#4 Enhance website visuals

Your website is a salient aspect of your business. As it is frequently visited by folks, there has to be some prominent content that grabs the attention. Widgets design impactful feeds out of your Facebook content and place it across your website. An invariable website is a major turn off causing a rise in bounce rate. Facebook photo album widget increases the website vibrancy. Your website interface gets enriched with eye catching and distinctive content. User generated content liberates you from the old, boring and predefined website designs. It drives frequent visitors which rarely explored your website in the past.

#5 Increase conversions

Conversions are directly linked to the impact you create in your customer’s mind. They carry a rationale while making a buying decision. Influencing them with the traditional marketing tactic might not be simple for you. Widgets showcase the content that is convincing as well as alluring. A customer gets attracted to the overall brand image which includes social proof, credibility and an out of the box approach to depict yourself. That’s what drives conversion.

Final Thoughts

Facebook widget is a part of social media aggregator which not only brings jazziness to your business but helps you build ties with your audience which otherwise isn’t possible. Who doesn’t want their customers to be in connection with them for yonks. Now that you are aware of the charm which embedded Facebook widgets can bring to your website, you shouldn’t lose a chance to get a taste of your efforts.

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About the Creator

Emilio Scott

Emilio Scott is a digital growth marketer & WordPress developer with 6 yrs of marketing experience. In her role, she creates strategies that help businesses to grow & embed Instagram feed on website.

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