Top Reasons to Install an SSL Certificate on Websites in 2020

SSL is an abbreviation for Secure Sockets Layer. The certificate is also known as Digital Certificate. Websites related to e-commerce are known to attract the attention of criminals of cyber-crime. The SSL Certificate acts as a security to shield the websites from such unsought attention. Installation of an SSL Certificate is the only easy way of protecting the websites without having an effect on the experience of the website users.

SSL Certificate has been in existence for more than a decade with the existence of several cheap SSL certificate providers; however, it was rarely used to safeguard websites. It is the increase in breaches of security that prompted the owners of websites to consider this certificate. However, the major reasons why you should install the SSL Certificate are as discussed below;

Top Reasons to Install an SSL Certificate on Websites

1. Offers Security to Customer Data

Many companies have their data online. This data is, in most cases, is usually very confidential to the company and the target end-users. However, the increased rate of cyber-crimes has posed a big threat to these companies. There has been an increase in online banking fraud.

To curb these insecurity issues, there is a need to install an SSL Certificate which will help protect data and make it available only to the authorized end users. Many brands offer SSL certificates and Comodo SSL certificate is very useful when it comes to playing this role. Apart from protecting customer data, this certificate helps in minimizing liabilities that might be caused by the breach of security.

2. Requirement by Google

Google has set the installation of an SSL Certificate as a security standard. Google is rendering all the websites without the SSL Certificate as insecure.

With SSL Certificate, you are also entitled to a better ranking on SEO hence beating your competitors. It is therefore vital to install an SSL certificate, first to meet google requirements and secondly to improve your google rankings.

3. The online reputation is boosted

One way in which you can boost your business’ reputation online is by checking on the negative elements which shun away website visitors. One of these negative elements is insecurity. Website owners need to address the issue of security of their website for the sake of their prospective customers. Website owners, therefore, need to install the SSL Certificate before starting the online business. This will increase user confidence because an SSL certificate is an assurance that all data is secure between the user and the browser.

4. It adds a mark of trust

Security falls under trust issues. A secure website is the desire of all website users. The only way to be confident of the security is by providing evidence of the security details. Installation of SSL Certificate thus provides proof of security and authenticity. The website is thus trusted by the users to the point that they can carry out transactions without fear. Clients will have that feeling of safety whenever they do their shopping and make use of the services you provide. Customers easily know that the site is authenticated and safe to deal with it.

5. Cheaper Security Measure

SSL Certificate is affordable by any organization, be it small size, medium or even large. This is because of the availability of several types of SSL certificates where you can select from according to the requirements of your business. For instance, a law firm business will require a OV SSL Certificate, a business that has just kicked-started its website should go for DV SSL Certificate. For an e-commerce business, the appropriate certificate will be an EV SSL Certificate. Therefore, there is an SSL Certificate representing every budget.

6. Increased Loading Speed

Every website user would like a fast loading website. Websites that load slowly tend to scare away visitors. At the start, few users had a presumption indicating that the installation of an SSL Certificate slows down the website loading speed. In the real sense, the SSL Certificate, since it makes use of HTTPS which runs on HTTP/2.0 protocol, makes the loading of websites faster. The HTTP/2.0 increases page loading speed.

7. Authenticates and communicates website identity

The SSL Certificates block any attempts by the cyber attackers by proving the authenticity of a website and gives communications through clues which include padlock which appears in the URL bar and a padlock before the domain name. To make it more interesting, the SSL Certificate allows the customers to check for validated business identity. Hence, it will boost their confidence level.

The use of the third party to confirm the authenticity of a website helped in thwarting attempts by the cyber attackers whose intentions are to invade the websites and carry out fraud.

Summary

In conclusion, it is greatly important for organizations to install an SSL Certificate on their websites. This will create a safe platform for end-users. Away from creating a safe platform, SSL Certificate also increases the loading speed of the website. It being a standard requirement by Google, it is recommendable that organizations to install SSL Certificate to avoid being categorized as insecure.