01 logo

Top Reasons For The Failure Of Uber Clone Apps And Businesses

Revolutionize Your Top Reasons For The Failure Of Uber Clone Apps And Businesses With These Easy-peasy Tips

By JasminesashaPublished 4 years ago 9 min read
Like
Uber Clone Apps

Uber can be considered one of the most successful companies in the modern era. For many, success is not defined by the market cap but more by the way it has impacted the everyday lives of people. Even by financial standards, Uber is valued at more than $50 billion, has a presence across more than 600 cities and in about 50 different countries. The impact created by Uber clone app not only affected its customers but has also disrupted how transportation was looked at.

What has Uber changed?

Uber has changed the way we book cabs. There is no longer an element of uncertainty associated with this process. When you book a cab, you know the driver, the cab number and the company that goes behind facilitating this ride. It also gives an extra sense of security.

Uber has changed the way businesses perceive the users location. It is no longer about approximations, with GPS mapping now businesses can pinpoint the exact location of users. It means the marketing messages can be personalised to target the right set of users.

Uber has changed the perception of the word 'apps.' Until 2009, applications did not have a lot of utility value and even if they did, they did not combine multiple technologies to deliver a single service. On one side, there are apps like Google Maps that assist in navigation. On the other side, the apps that help you book cabs by entering an address and phone number, but the navigation was kept separate and left to the intelligence of the driver.

However, with Uber, both the cab booking and the navigation for the driver were unified into a single app. This made it extremely convenient for both users and drivers.

Uber introduced the magic of the gig economy on a large scale. Maybe the intention of Uber was a bit selfish - they did not want to take the burden of employment when it came to such a large volume of drivers. However, it did open up the floodgates to new employment opportunities not only for drivers but also for a lot of common people who have benefited from the wave of on-demand businesses that followed the Uber model.

More than anything, Uber has managed to change the perception of people – it can be considered one of the biggest impacts by any company. Not all companies can achieve this formidable feat. We have seen Google do it – it is no longer a hassle for users if they can't find a piece of information. They go with the phrase 'Let's google it!’ This is precisely what happened with Uber and transportation. Now, common people do not seem worried about not getting transportation. 'Let's book an Uber', today it is as common as 'let's google it!’

This made Uber not just a successful business or a company but also a disruptor. A disruptor, as we all know, is a new business that challenges and shakes the existing traditional model, and this is precisely what Uber did with respect to cabs and transportation.

The ‘Uberization’ Revolution

The Uber model has been replicated by multiple businesses because what Uber did, in essence, was not just enabled cab service but provided a solution to identify the user need at a specific point in time and in a specific location.. Ask any marketer, they will tell you how important it is to have these two parameters in place. Now, the Uber model has been used in territories like food delivery, handyman services, housekeeping, domestic services, babysitting, and even dating.

Even within the realm of transportation, there are a lot of companies that have focused on specific geographies that have tried to replicate the business model and success of Uber. Although some of them have been quite successful and have even ended up in giving a tough competition to a global giant like Uber, most of them have fizzled out and needlessly burnt investors’ money. One of the biggest reasons for failure is that they did not completely learn what Uber did in terms of creating a business model.

What made Uber successful and what can you learn?

Everyone knows the story of how Steve Jobs sold the iPod stating the number of songs it could store rather than talking about the memory capacities in megabytes and gigabytes. It is a good example of how people look at practical solutions - the number of songs created better empathy than the number of bytes.

Uber did something quite similar. They revolutionized the transport industry through breakthrough technology, and they also talked about how people can use Uber’s solutions to reach the airport or attend business meetings without any hassle in finding transportation. Your solution might be as same as what Uber offers or it could be a specialized transportation solution that focuses on specific target groups. It would be a great idea for you to present your solution as something that efficiently solves an existing problem instead of bragging about technology and the app.

Let's focus a bit on the app-it is what users perceive as your brand anyway. When we look at an app, we look at it as a representation of tireless efforts in development and design. However, when users look at it, it is just a little piece of downloaded software that sits on their crate to provide them some service. Therefore, the app should comply with the highest standards of design and should also be simple enough for all users to engage with the app and book a cab with the utmost ease.

Right from the logo, it would be observed that Uber stands for simplicity. As soon as the app is opened, users do not have to worry about even entering the location because the GPS takes care of it. All that users need to do is choose the type of cab and confirm the pickup, and they are all set to travel comfortably – all within three clicks! It is essential to keep your UI clean and simple.

Uber broke away from the monotony but did not lose its focus. This can be considered a fine point when it comes to balancing between diversity but not keeping fingers in every pie. When it comes to the classic cabs, you hire transportation to get picked up at one point and get dropped in the other.

On the other hand, Uber introduced different levels of services like UberGo, UberX, and Uber Luxury. With the technology that they have and with the code of business that they cracked, Uber even thought about expanding its portfolio of services but keeping it within transportation. This is how Uber POOL, Uber Moto, and Uber auto were born. While keeping intact the core of location-based on-demand transportation provision, Uber opened up carpooling and multiple modes of transport like auto-rickshaws in India and motorcycles in a few parts of the world.

For your business, while expansion is an option, it is important not to lose focus. It helps to concentrate all your efforts and intelligence on making your core business as close to perfect as it can be. At the same time, if you would like to expand, it is recommended that you do so in a territory that is similar to what has already been perfected!

Uber realized the importance of drivers when it comes to running a cab business. While not missing focus on user experience and customer satisfaction, Uber still managed to pamper drivers with a lot of incentives and brought about a culture that will be in line with the company's philosophy of treating customers like kings.

A lot of things have to be taken care when you choose your drivers. Ensure that there is a stringent process of driver identity verification and background check before you choose them to be your partners.

The road that Uber paved

Although there are a lot of lessons to learn from the success of Uber, we have to be thankful to the harbinger for making it easy because they have already figured out the way to get things done perfectly.

Uber had to face quite a lot of hassle when introducing their business model. It did not receive support from the government and people were slow to adapt to this new method of booking a cab. However, thanks to the persistent efforts of Uber and a few other players, it is no longer a hassle in setting up an app-based cab booking business.

Uber faces a lot of competition in its founding country and also in every other country, it has aspired to establish its business. However, this did not stop the success of Uber and at the same time, it was surprising that even their competitors succeeded. This is a big lesson for aspiring entrepreneurs because you can be assured that the market is still wide and open.

It was a difficult task for Uber to achieve a fine balance between giving freedom to the drivers and making services available for the users. They did perfect the art of gig economy by making drivers as their partners and not their employees. In this process, they also figured out the fine line where the drivers felt empowered to make their own decisions, but at the same time, users do not keep waiting for drivers to present themselves at the location of demand.

Conclusion

One of the most important lessons that Uber has provided is that the market for app-based on-demand transportation is still wide open. In fact, it is predicted to grow at a CAGR of over 9% between 2020 and 2024.

If you would like to capitalize on this wave, you can probably choose to create your transportation app. However, it would be a pain to do everything from scratch. You do not have to reinvent the wheel, not when there are Uber clone apps available in the market. These Uber clone app development companies help you to customize your app according to your requirements and present it to you in the shortest possible time. Using Uber clone apps also ensures that the core product is free of bugs.

Any business guru will tell you that time is very crucial when it comes to finding success in business, especially when using a business model that has been tried and tested for being successful. If you would like to capitalize on this opportunity, get in touch with an Uber clone app development company and get going… Literally!

apps
Like

About the Creator

Jasminesasha

Jasmine Sasha is a Digital Marketing Executive at TurnkeyTown, which is a prominent Mobile Clone App Development Company. She likes to share his knowledge and experience with people around writing articles related to the uber clone app etc

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2024 Creatd, Inc. All Rights Reserved.