Top 6 Features of eCommerce App 2022

eCommerce apps are the backbone of today's dynamic business world. Today, all types of enterprises, be they small-scale companies or giant corporations, have adopted these applications as the top choice for improving their business operations. Having a suitable eCommerce app has many advantages, but what matters most is having robust eCommerce software for the effective functioning of this app. Hence, it is crucial to hire eCommerce developers to design your eCommerce app effectively.

The article presents some of the top eCommerce app features of 2022 in case you are still on the fence about going for an eCommerce app.

Audio Experience:

The latest eCommerce programs have started including unparalleled audio experiences as improvements. For example, the well-known dating app Hinge recently added an audio function that allows users to match through voice, where one can listen to a few audio clips and talk back over the phone.

Additionally, users of the well-known music service Spotify may enjoy different packages that enable them to create podcasts directly within the app. No wonder such audio experiences will enhance the positive experience of consuming media.

Livestream Shopping:

The live broadcast function is one of the main selling points of Twitch, a fast-growing online site for fans of video gaming and live-streaming broadcasts. Social media behemoths like Instagram and Facebook are embracing the medium, with Facebook Live getting much attention lately. Online retailers like Amazon, Home Depot, and Wayfair also get in on the trend.

Typically, during a live stream, brands will engage with their audiences using the comments feature, where viewers can communicate with each other and comment on what they are watching. One of the biggest reasons behind increasing investment in Livestream broadcast function is that it allows them to build rapport with young (Millennials and GenZ) consumers, which is critical as they tend to gravitate towards peer recommendations over traditional marketing efforts.

CTV Advertising:

One of the emerging trends in the eCommerce sector is CTV, which stands for "connected TV." In a nutshell, CTV is the act of watching video programming or digital media through a connected TV. Enterprises (like TV channels, publishers, and content creators) can use it to display rich media ads that include interactivity, calls to action, and videos. So far, all these have been limitations on traditional TV advertising. With CTV, they can create a separate income stream on top of conventional broadcasting.

Moreover, eCommerce business platforms are searching for a systematic way to connect to CTV and use this dynamic channel. Hire eCommerce developers if you are an eCommerce business platform and want to communicate with CTV.

Social Media Integration:

Today, we live through the most fantastic period of technological change in human history. The advancement of social media has enabled anyone to instantly publish and disseminate news, viewpoints, and other forms of media at a meager cost. As one of the significant eCommerce aspects of retail technology, social media integration enables vendors to profit from sharing information with clients to drive more sales using social media.

Another fantastic mobile eCommerce feature is eCommerce mobile payment technology, which can empower customers to pay for purchases using their cell phones once done. Besides, businesses can leverage this mobile technology to boost sales and save money and time.

Headless Commerce:

For eCommerce apps, digital agility is a prime requirement in a mobile-first world. For a seamless user experience, business owners should leverage all the available technologies for a better mobile experience. In the past two years, demand for headless technology has increased tremendously, and so has the number of apps that provide this functionality.

Businesses worldwide have poured a staggering amount of money into implementing these technology solutions. The goal is to reduce time to market by leveraging headless solutions for rapid UI/UX development and creating a native cross-platform app that can run on multiple devices. Moreover, businesses hope to reduce the cost of application development and deliver new products in a shorter time. Eliminating intermediaries will lead to better revenue for companies and reduce the cost of production for both start-ups and established players.

Increase Customer Loyalty:

The most effective way to get an eCommerce site to convert more visitors into customers is to concentrate on creating the best possible experience for the customer during their shopping experience. An eCommerce mobile app increases customer loyalty by increasing customer engagement and sales.

According to a study, 62 percent of online shoppers have access to a mobile application from a store, and 49 percent of these customers have been using them for purchases. A mobile app lets customers see their status orders, track their assets, and make purchases without visiting the store. The recurring billing system also makes it easier for customers to make online payments as they have to do it only once instead of entering their credit card details on every purchase. In short, the mobile application does the legwork for customers and saves them time, effort, and money.

Conclusion:

In a nutshell, eCommerce app development is a way of ensuring customers are buying goods and services, and thus it turns your app into an online payment gateway for customers. You must embrace the best eCommerce app development strategy to take your business to a new height. Capital Numbers is your strategic partner in implementing the best eCommerce app development strategy in the market. They have capitalized on the latest technological innovations in eCommerce app development to create cutting-edge applications for global brands. Years of expertise and knowledge enable them to design, develop, and deploy custom solutions to meet the unique requirements of today's businesses. For more details, book a call today.