Top 15 Short Video Platforms 2023

Today, short video platforms are transforming the content marketing industry like never before. From redefining the conventional way of storytelling, marketing, and advertising to creating internet celebrities, these new-age video platforms are trending everywhere.

With the assured increase in engagement, exposure, and conversion, the mobile video consumption rate rises by 100% every year. Owning to the fact that the vast majority of short video consumption is from mobiles. And the recent pandemic outbreak has also boosted the popularity of these video platforms.

Wyzowl, a leading animator explainer video company, says that people share videos at twice the rate than any other form of content.

What are short videos?

Short-form videos are relatively short, lasting somewhere between a few seconds to a few minutes. What’s considered a short-form video depends on the platform. For example, YouTube shorts are up to 60 seconds long, Instagram reels are about 90 seconds long and Facebook reels are 15 seconds or less.

Short videos can be of different forms, from lip-syncing to tutorials and how-to do demonstrations. Shorts are attention-grabbing and highly engaging with the aim to gain more likes and comments. They are gaining popularity on mobile devices where viewers need to consume content on the go.

What’s the reason behind this sudden rise in popularity of these short video platforms? The main reason is its ‘snackable’ form. Short videos run between 30 seconds to five minutes, are so convenient and likable to the global audience. For example, two-thirds of people prefer to watch a business video if it’s under a minute.

Next is the fresh, in-depth content- not just for entertainment but also for awareness. This is something that is not common for traditional television or youtube videos. According to Forrester Research, one minute of video is worth 1.8 million words to a consumer. This means a lot if you are a marketer.

The recent boom in the smartphone market has paved the way for the growth of short video platforms. Affordable data prices also play a role in this sudden rise in popularity.

As we discussed, the increased popularity of short video content, made them the ‘new normal’ of entertainment. With this, there has been a hike in the number of short video platforms too.

Want to find out which short video platforms will ramp up the video content marketing industry in 2023? Read on!

Best Global Short Video Platforms and Apps

Let’s see some of the top players in the short video platform industry. The following platforms are offering the power of video storytelling to millions of people all across the globe.

1. Tik Tok

TikTok is considered one of the best short video apps that enable users to create and share short videos. TikTok gave a huge platform to content creators to showcase their skills.

Compatible with Android as well as iOS devices, Tik Tok is one of the most appreciated short video platforms. Since 2016, when it was first made available, it has been used by a diverse user base from distinct countries.

Programmed by the china owned ByteDance company, Tik Tok allows users to make short and exhilarating funny, lip-sync and dance videos. The in-built features to edit, modify, merge multiple videos and make videos more engaging have gained its million users.

The fashionistas and influencers use TikTok as a major earning source via video monetization, and brands use it to reach wider audiences. Recently, in 2020, due to privacy violations and security threats, this short video app has been banned by Indian councils.

2. Instagram

Instagram is a photo and video-sharing platform that allows users to edit, upload photos and short videos via mobile application. Instagram is a popular short Video App in India with 180 million users as of July 2021.

Having a maximum number of users in the US, Instagram is loved and used globally. Acquired by Facebook in 2012, it is used by professional content creators to engage, network, and interact with their fans.

It comes with features like sharing quick videos as profile stories, adding highlights, and uploading eye-candy pictures just the way you are. Due to this short video platform has procured popularity from some past years.

Users can like, comment and connect with friends through this short video app. One can upload IGTV videos of a maximum of 60 minutes, and with reels limited to 30 minutes. Using this you can share quick excerpts from your day with your followers and enjoy networking.

For business affairs, its advertising feature also plays well with users giving extended reach for business. This in turn gives a fruitful return on their marketing and advertising investment on Instagram.

3. Snapchat

In action since 2011, Snapchat is available in 37 languages and provides easy and bewitching video sharing. It is compatible with Android and iOS devices. As per the report, this short video app has a user base of 105.25 million users in India as of July 2021.

It allows you to share moments, live as well as recorded. The amazing filters with some stimulating effects have made it hot among youth. Recently, maintaining streak features with friends has also elevated its user database to several folds.

It has an engaging discovery section to explore stories from public accounts to know recent news about your friends and celebrities. This platform is one of the best.

4. Vimeo

Vimeo is a video platform launched in 2004 where you can create, share and comment on the videos available on the platform.

This short video platform gives you complete freedom to choose who can or cannot see shared videos. Its ad-free experience has always been its highlight.

With advanced privacy and security settings, it is completely safe for users. However, with other robust competitors around the corner, its user database is relatively low today. But it is expected to rise in the coming years.

5. WeChat

If you are a lover of multipurpose apps with short video features, WeChat is for you.

It is for messaging, video making, payment gateways, and social media entertainment. It supports voice, photo, and video modes for messaging and can be used by Android and ios users.

WeChat has got more than 1 billion users worldwide and is an application by Tencent in China.

Due to its integrated privacy and security guidelines, WeChat is also facing a ban by the Indian government in 2020. Therefore, it is not available to Indian users.

6. Triller

Launched in 2015, it has been built for content creators exclusively. Triller is a video-sharing and networking app.

Make short videos for entertaining sessions with your fans, friends, and other users on the app. It allows users to edit, and synchronize videos within seconds.

Triller got a sudden boost, especially in India after the Tik Tok ban. Many Indian creators and different types of influencers moved to triller for networking and showcasing their video-making abilities.”

Short video trends

• As of December 2022, videos under 1 minute made up 55% of YouTube views.
• Short videos are the most popular video content type because of their addictive nature and short attention span.
• They can quickly share brand awareness and especially campaign messages compared to other content types.
• Easier to make and ideal to make content go viral or share unfiltered opinions in seconds.
• In 2022, we saw microlearning videos as a top online learning format, with video lengths between 2-5 minutes.
• Product teasers are recognizing short videos to engage viewers, especially unboxing videos, teasers, and product drops.
• More brands are utilizing the power of short videos to create online influencer campaigns.

Best Indian Short Video Platforms

At the same time in India too, new ‘desi’ made India short-video platforms are blooming. Mainly to fill in the void of the TikTok ban. This opened up a lot of opportunities for the Indian market to develop alternative short video apps in India. Here, we are going to see some of the top homegrown short video platforms.

7. Mojo

Want to make exciting stories for Instagram?

Use mojo to edit and make them extra engaging. Available in both free and premium memberships. Premium membership provides access to exceptionally exciting templates to add an instant“wow” factor to Instagram stories.

Read more and learn about Trending video platforms here: https://www.vdocipher.com/blog/2021/02/short-video-platforms/