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The Role of Artificial Intelligence in OTT App Development

Unleashing the Power: How Artificial Intelligence Drives Innovation in OTT App Development

By Paul LouthPublished 4 months ago 8 min read

Artificial intelligence (AI) constantly changes the basis for making OTT apps. Using AI, OTT app makers can create highly personalised and interesting user experiences. It improves content delivery and makes it easier to find and recommend content.

Artificial intelligence (AI) transforms almost every aspect of content production. AI has not only changed how content-to-video search and retrieval work, but it has also optimized the content, made it easier to watch, and studied how customers act. AI has benefited from the hyper-personalization of the OTT and streaming experience in a fiercely competitive industry.

In this article, we'll talk about the role of AI in OTT App Development.

Facts and Figures about OTT App Development

Here are some surprising facts about the growth of OTT apps:

  • Allied Business Research says the OTT business will be worth $1.03 trillion by 2027.
  • Most OTT income comes from advertising, subscription fees (40% of total revenue) and pay-per-view (PPV) activity.
  • OTT subscribers generate almost twice as much revenue per user as ad-supported viewers.
  • AdTech experts predicted that linked TV advertising spending would reach $21.2 billion in 2022, up 39% from 2021.

The Role of AI in OTT App Development

OTT companies and advertisers use AI to manage and handle the ever-growing live data. Let's talk about some of the ways that AI is changing the OTT market:

Customized Content Experiences

One crucial thing AI does for OTT app development is make it possible for many people to have a unique content experience. AI can help users find the right content by looking at user data like demographics, watching habits, and interests. It can help keep people interested and keep them coming back for more.

For example, Netflix uses AI to tell users about movies and TV shows they might like. The company's recommendation engine considers user scores, watching habits, and reviews when making individual suggestions. It helps ensure that people always have new and exciting things to watch.

Improved Content Discovery and Recommendation

OTT apps can use artificial intelligence to make finding and recommending content easier. AI uses data about people to find out what they will likely find interesting by looking at data about them. You can use it to make it easier for people to find the content they want to see.

For instance, YouTube might use AI to suggest movies to its users. The business advice engine makes personalized suggestions based on things like a user's search past, their traits, and what they've looked at before. It helps ensure your users always have something new and exciting to watch.

Optimized Content Delivery

AI uses to improve the way OTT apps serve information. You can use AI to serve content in a way that lowers buffering and gives users a smooth watching experience by looking at how the network is set up and how people use it.

For example, Amazon Prime Video uses AI to improve its content delivery. The company's AI-powered delivery system considers things like network speed, user location, and gadget type to ensure that the information is sent in the best way possible.

It helps make sure that users can always watch without interruptions and in an easy way.

Scale up operations

AI can help OTT companies scale their operations in a very efficient way. As the amount of data and the number of people grows, AI systems can keep making correct, personalized suggestions without adding more resources.

Generate Personalized User Profiles

Artificial intelligence (AI) uses to look at user data and make Personalized User Profiles. This information uses to make the user's experience more personal by giving customer service, making focused ads, and suggesting content.

For example, Hulu uses AI systems to tailor the ads that its users see. The app uses information about how users look and what they watch to show ads more likely to be popular with watchers. It also leads to more people getting involved and more money from ads for the site.

Smart Encoding 

AI-powered encoders may choose the correct encoding based on the content because not all scenes use the same amount of compression. AI-optimized compression makes it possible to shrink a video file without lowering its quality. Instead of picking the correct code for each situation by hand, it simplifies the process.

Artificial intelligence programs compare the content to standards already set for media players and other gadgets. It also changes the bitrate ladder to improve the playing quality. By matching the speed to the available bandwidth, we can ensure the delivery is of the highest quality.

Automate Tasks

AI lets you manage customer service, billing, and content control. It can free people to focus on making new content and adding new features.

Auto Transcription

Speech-to-text technology that AI drives could record live streams quickly and automatically. It has set industry norms by providing closed subtitles in many languages and forms. AI methods used for speech recognition and effective recording improve the process of labelling, which used to be done by people.

Amazon Prime Video's content has closed captions and subtitles made by auto interpretation. Users of the site can also change the text size and the colours used to show the comments.

AI Speech Recognition

Because of NLP, voice instructions make it easier to find the information. Because Alexa and Siri are so famous, some cable companies already use voice recognition as a standard tool. Every over-the-top (OTT) part needs speech recognition, such as content production, statistics, and watching content.

Make Predictions

With artificial intelligence, you can guess how users will act, such as what content they will watch next or when they will end their contract. This information is used to improve the user experience and keep people coming back.

AI Video Editor

Due to technologies that help content makers, AI is now used in the real world to edit videos. Also, the programme can look at video content, edit it, and change it using different methods for improving video to get great results.

AI-Recommended Thumbnails

It might be hard to come up with engaging visuals to improve watching. Streaming media companies use algorithms based on artificial intelligence to choose thumbnails based on data. Contextual algorithms use artificial intelligence to rate pictures and predict whether a clip will play based on previously chosen content. Then, a picture is picked based on how it will be viewed.

The Future of AI in OTT App Development

The future of AI in OTT app development holds immense potential. AI technologies like machine learning and natural language processing can revolutionise content recommendations, personalised user experiences, and predictive analytics.

From enhancing video quality to automating content curation, AI will play a vital role in delivering tailored and immersive experiences to OTT app users. As AI continues to evolve, we can expect even more sophisticated and intelligent features in the OTT landscape.

Things to Consider For Choosing An OTT App Development Company

When you want to make an OTT app, working with a development company with experience in artificial intelligence is essential. A good development business could help you use artificial intelligence to give your people an experience that is truly interesting and unique.

When choosing an OTT App Development Company, you need to think about the following:

The company's experience with artificial intelligence: Ensure the business knows how to use AI to make OTT apps.

The company's portfolio: Looking for its collection of previous work to see examples of their OTT apps that use AI.

 The company's proficiency: Ensure it has the skills to make a good OTT app that uses AI to its fullest potential.

By hiring an OTT App Development Company with experience in AI, you can be sure that the OTT app will be made with cutting-edge technology. It will help you create an exciting and personalized experience for your users, which is often a direct way to keep people interested and coming back.

Wrapping Up

In conclusion, the role of AI in OTT app development is significant and holds enormous potential to transform how we interact and engage with digital content. AI can help the OTT platform offer a highly relevant, attractive, and easy-to-use user experience by suggesting modifications and creating and distributing content.

As AI keeps changing, we can expect to see more and more new use cases and apps on OTT platforms. These will be tailored to each user and pave the way for a more engaging digital entertainment experience.


What is Artificial Intelligence (AI)?

It is the part of computer science that deals with making clever robots that can do jobs while learning and thinking. AI uses in different kinds of apps, like the growth of OTT apps.

How is AI used in OTT app development?

There are different purposes for using OTT app development, such as:

  • Enhancing the content discovery
  • Optimizing content delivery
  • Automating tasks
  • Personalizing content recommendations

What are the benefits of using AI in OTT app development?

Following are some of the benefits of using AI in OTT app development, such as:

  • Enhanced user experience
  • Improved engagement
  • Fewer costs

What are the challenges of using AI in OTT app development?

Followings are a few challenges to using AI in OTT app development, such:

  • Cost
  • Technical expertise
  • Data collection and privacy

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About the Creator

Paul Louth

Paul Louth is a Business Analyst in a reputed mobile app development company that provide their web and app services in wordldwide.

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