The Best Landing Page Builder Software Tools
Landing page builder software is essential for any marketer looking to acquire leads on the internet. Having the ability to rapidly create custom landing pages with forms, images and funnels is really game-changing. Landing page builders hit the internet around 2011. I became fascinated in 2013, when I began running lots of Google Adwords campaigns.
My super high converting landing pages outperformed my competition and I was able to grow my company on the back of search marketing!
This WordStream study found the top 10% of landing pages converted 3x-5x higher than average converting pages. That means that by testing just a few versions of one page, you could be making A LOT more money.
Fast forward to today: I use landing page software every day for my clients and for this blog — Growth Marketing Pro.
Ease of use: can I set this up and make a few good looking pages in 20 minutes?
Features: can I collect leads? get analytics on my pages? can I integrate with my CRM?
Price: how much for a monthly plan and will I need to upgrade my plan every few months?
Bells and whistles: is there other cool stuff I don’t even know about?
I’ll also tell you which software is best for which size companies.
Instapage is still my champion at the #1, but read on for the low-down on each one of them.
best webinar software instapage
About: Instapage allows you to create stunning, on-brand, mobile-responsive landing pages from one of 200+ templates. No developer needed.
Instapage is incredibly powerful. It’s a simple “drag and drop” landing page builder that creates pixel-perfect pages. Unfortunately, it’s quite expensive. As such, it’s more of a large company and agency tool.
It takes about 2 minutes to set up and it has an extremely user-friendly, customizable editor, which will undoubtedly earn you more leads, cheaper.
In their own words: “own your post-click experience and maximize your conversion rates with Instapage, the most powerful landing page platform for marketing teams and agencies.”
Plus, integrating your pages into into your website requires no code. Below is a coming soon splash page we made for our SEO tool GrowthBar. You can see, it has calls-to-action, moving elements, and is easy on the eyes to boot!
Instapage product shot
Instapage is a true drag-and-drop editor
Ease of Use: 5/5
Best user interface and easiest to use
Direct WordPress integration
Easy to move content around: truly drag-and-drop
Friendly plugins, form creation and page design
Can edit pages to make them mobile-responsive in under a minute
Easy to read analytics and lead list exports
Features: 5/5
200+ out of the box templates
Codeless integration with Google Analytics, Facebook Advertising and more
Capture leads with forms and send them to Mailchimp, Salesforce, Marketo, Zapier, Hubspot, GetResponse, Autopilot, AWeber and more
A/B testing (at higher pricing tiers)
Heatmaps (at higher pricing tiers)
Ability to add custom code to pages
Real-Time Visual On-Page Collaboration
AMP & Thor Render Engine®
Built-in Heatmaps
Global Blocks for universal content changes
Price: 2/5
$149/month for the core plan (and apparently they’re raising prices again soon) — which should give you everything you need to set up and capture leads in 15 minutes. Agency and Team plans begin at $200/month. It’s expensive, but definitely among the most powerful in terms of feature set.
I Think: Instapage is tied for the most functional, user-friendly, high-performing, easiest and most powerful landing page software. It truly requires no code to operate and is perfect for large businesses and mom-and-pop ecommerce shops alike. It’s particularly awesome for Google Ads and Facebook Ads specialists.
Instapage has 300+ Capterra reviews, more than any other landing page builder. It allows you to customize pages fully and it integrates with every software that you might already be using.
As teams and agencies scale production, built-in visual collaboration helps speed up design reviews by allowing users to make comments, provide feedback, and resolve issues. This ultimately eliminates time-consuming bottlenecks inherent in design reviews.
Unfortunately, the price and often dismal customer support makes Instapage difficult to choose over Unbounce, given the similarities of the features.
Read my review + Growth Marketing Pro reader reviews of Instapage here.
Get a Free 14-day Instapage trial by clicking below.
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