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The A-Z Guide To Content Marketing Terminology: Michelle Wright's Blog - Vocal Media

Helping you make better sense of words used in content marketing.

By Michelle Wright 🇬🇧Published about a year ago • 16 min read
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Content marketing is the process of creating, publishing, and promoting content to attract clients, customers, and leads.

With content also taking many different forms, such as blogs, social media posts, videos, eBooks, and infographics.

So, the key to successful content marketing is to create interesting content that will resonate with your target audience, and encourage them to take the next step in their journey.

With that said, below is my official A-Z guide to content marketing terminology, which is a list of common words and phrases related to content marketing:

A is for Audience

An audience is a group of people who are meant to see or hear something.

They are the people who will be interested in the content that you create.

Why is this important?

Your content marketing campaign will succeed or fail based on how well you know your audience.

That's why, before getting started with any content, it's important to know the following about your audience:

Demographics: For example, age, gender, race, marital status, income, education, and employment.

Psychographics: For example, social class, lifestyle, habits, beliefs, behaviors, and interests.

Where can I learn more?

Check out HubSpot's Know Your Audience, to learn more about defining an audience.

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B is for Blogging

Blogging is a type of content marketing that involves sharing content online in the form of blog posts.

While a blog is a website, or part of a website, where people share their knowledge and their opinions.

Why is this important?

Blogging is an important part of the content marketing strategy.

Since it's a great way to get to know your audience and show them that you know what you're talking about.

Blogging is also a low-cost way to produce content that can be used to generate leads and sales.

Where can I learn more?

Check out HubSpot's How To Write A Blog Post, to learn more about blogging.

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C is for Copywriting

Copywriting is the art of writing words that persuade others to do something.

It is a type of content creation that uses words, images, and other things to create messages that are mostly used in advertising.

Why is this important?

Copywriting is an art that is growing in importance in today's world.

Since it's not just about getting a message across, but also how it's communicated.

So, copywriters are responsible for making sure that the copy has a clear and distinctive voice.

They are also responsible for making sure that the message they want to send to an audience is delivered in a way that connects with them and makes them want to act.

Therefore, in order to get a message across effectively, a good copywriter will first know what your audience wants and how to reach them in the best possible way.

Where can I learn more?

Check out Neil Patel's Ultimate Guide To Copywriting, to learn more about copywriting.

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D is for Direct Response Marketing

Direct response marketing is when strategies are used to make it more likely that a customer will act right away.

So, the goal of direct response marketing is to use content that will get a quick response, like sales, leads, or subscriptions.

Why is this important?

Since it lets you know right away what works and what doesn't.

Direct response campaigns are also inexpensive to run, when compared with other types of campaigns.

As a result, they are a better option for some small businesses.

Where can I learn more?

Check out Neil Patel's 10 Direct Response Marketing Examples, to learn more about direct response marketing.

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E is for Engagement Rate

An engagement rate is a metric that measures how well your content is performing on social media.

It is calculated by doing the following:

Engagement Rate = (Number of engagements) / (Number of impressions)

So, for example, if you have 100 engagements and 1000 impressions, your engagement rate would be 10%.

Why is this important?

It's important to know because it tells you how well your posts are doing with your audience and can help you figure out what types of content will do better in the future.

Where can I learn more?

Check out Hootsuite's How To Calculate Engagement Rate, to learn more about engagement rates.

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F is for Format

Format refers to the way that content is presented.

There are many different types of content, but the most common ones are video, audio, and text.

Why is this important?

It's important to use the right format because it will help content stand out to its intended audience.

It can also help to separate mediocre content from that which is actually good.

Where can I learn more?

Check out Terakeet's 13 Types Of Content Marketing Formats You Need To Use Now, to learn more about formats.

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G is for Graphic Design

Graphic design is a visual art form that uses images, typography, and color to communicate ideas.

It can also be used to create logos, advertisements, websites, and other marketing materials.

In the context of content marketing, graphic design is used to create infographics and other visual content that helps readers understand a message a lot better.

Why is this important?

One of the best ways to communicate your message is through the use of graphics because they are more memorable than just words.

They also help you convey complex information in a simple way.

So that it's easier for your readers to understand.

Where can I learn more?

Check out 99 Design's The 8 Types Of Graphic You Need To Know, to learn more about graphic design.

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H is for Hashtag

On social media sites, a word or phrase that starts with the symbol "#" is called a hashtag.

It was created to make it easier for people to search for content on specific topics.

Why is this important?

Hashtags are a great way to categorize content on social media.

They also make it easier to find certain types of content and help people follow certain topics.

Although, at maximum, try to use 3.

Otherwise, your content may come across as being desperate.

Where can I learn more?

Check out Hootsuite's How To Use Hashtags, to learn more about hashtags.

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I is for Inbound Link

An inbound link is a hyperlink from one web page to another, typically used in reference to search engine optimization (SEO).

Why is this important?

They are important for SEO because they can boost the search engine ranking of the web page that receives them.

For this reason, inbound links are also an important part of content marketing.

Where can I learn more?

Check out HupSpot's 34 Inbound Link Building Strategy, to learn more about inbound links.

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J is for Journalist

Journalists are people who report and write about what is happening in the world.

Therefore, the role of a journalist is to inform the public of events through words, images, and so forth.

They also help to create and share news articles, reports, and other content on any given topic.

Why is this important?

Journalists are important in content creation because they can help to create content that is relevant to an audience.

Additionally, some journalists have access to a wide range of experts with whom they can talk to for a story.

This means that they can also offer a unique perspective on a subject that is not available from other sources.

Where can I learn more?

Check out Masterclass's 9 Types Of Journalism, to learn more about the different types of journalists.

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K is for Keyword

Keywords are the words or phrases that search engines use to find your content.

They are also the words or phrases that people use to find your content when they search on Google, Bing, and social media sites.

Why is this important?

Keywords are important because they are essential in content marketing.

Since if you use the right keywords, your content will rank higher in Google searches and receive more attention.

Which will attract more visitors to your website, increase the number of people who buy from you, and make you more sales overall.

So, the keywords you choose should match the needs and interests of the people you want to reach.

Where can I learn more?

Check out HubSpot's How To Do Keyword Research For SEO, to learn more about keyword research.

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L is for Lead Magnet

A lead magnet is a piece of content that is used to attract potential clients or customers.

It can be anything from an eBook, a video, or even a quiz.

Why is this important?

This is because lead magnets are a great way to get the attention of prospects and convert them into leads.

Additionally, while they are often used to get leads for your business, they can also be used as giveaways and incentives for people who sign up for your email list.

Where can I learn more?

Check out Arefs's 17 Lead Magnet Examples, to learn more about lead magnets.

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M is for Marketing Automation

Marketing automation is a set of tools and techniques that help you run your marketing campaigns automatically.

This includes email, social media, SEO, and pay-per-click (PPC) ads.

Why is this important?

Marketing automation is important because it makes the process of promoting content easier.

You can also think of content marketing as a subset of marketing automation.

Since it involves making content with the goal of getting more traffic and leads for your business.

Where can I learn more?

Check out Salesforce's What Is Marketing Automation?, to learn more about marketing automation.

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N is for Newsletter

A newsletter is a publication that is distributed electronically to subscribers.

Articles, news pieces, and other information are frequently included.

Why is this important?

Newsletters are a great way to stay in touch with an audience.

They can also be used to tell people about new products or services, share news about a business, and more.

Without being too pushy or aggressive.

Lastly, they can also be used as a valuable source of information for people who don't have time to read all of your social media posts and blog posts.

Where can I learn more?

Check out Wordstream's 25 Easy Newsletter Ideas, to learn more about newsletters.

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O is for On-page Optimization

On-page optimization is the process of changing the content of a webpage to make it rank higher in search engine results.

Why is this important?

On-page optimization is important because it can help a website rank higher in the Search Engine Results Pages (i.e. SERPs).

Additionally, the higher the site's ranking, the more people will visit it.

On-page optimization also makes the user experience better, by making sure that visitors can find what they're looking for.

Where can I learn more?

Check out Backlinko's On-Page SEO: The Definitive Guide, to learn more about on-page optimization.

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P is for Promotion

Promotion is the process of letting people know how valuable a product or service is.

Why is this important?

Promotion is a big part of content marketing.

Since it's how you spread the word about your content and make it relevant to your audience.

There are also many ways to promote something, such as through social media posts, paid ads, or email marketing campaigns.

However, no matter what form promotion takes, it needs to be tailored to your target audience and be relevant to their interests.

Where can I learn more?

Check out Wordstream's 12 Ways To Effectively Promote A Product Or A Service, to learn more about promotion.

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Q is for Quora

Quora is a site for asking and answering questions.

Questions that are answered, edited, and organized by its community of users.

It's also a place where people can share what they know and learn more about the world.

Why is this important?

By reading questions on Quora, you can learn what types of questions your audience has.

That will inspire you to create more interesting content for them.

Where can I learn more?

Check out Sprout Social's How To Use Quora For Marketing, to learn more about Quora.

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R is for Repurposing

Repurposing content means taking a piece of content and use it in a different context.

For example, turning a previously published article into a series of posts for social media.

Why is this important?

Repurposing content is a great way to save time and money, by not having to start from scratch.

Additionally, by changing old content to fit the needs of a certain audience, it can also help you reach more people and get more leads.

Where can I learn more?

Check out Backlinko's Repurposing Content, to learn more about repurposing.

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S is for Social Media

Social media is a type of media that is used to create and share content with other people.

It is also used to build and nurture communities, as well as stay in touch with loved ones.

Why is this important?

Social media is a great place to promote your content.

Since they are not only the best place to share your content, but also the best place to get ideas.

You can also use hashtags and trending topics on social media sites to find out what people want to see, what is popular, and what they want you to know.

Where can I learn more?

Check out Buffer's 20 Top Social Media Sites To Consider For Your Brand, to learn more about social media.

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T is for Template

A template is a pre-written document that can be used to create a variety of content.

They can also be used as a starting point for creating new content, or as a way to get inspiration for new topics or angles on existing topics.

Why is this important?

Templates are important in content marketing because they help you develop new ideas very quickly.

While also saving you time and energy.

Where can I learn more?

Check out HubSpot's The Ultimate Collection Of 200+ Best Free Content Marketing Templates, to learn more about templates.

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U is for User Experience

User experience is a word used to describe the way that people interact with a product, service, or environment.

It is based on the idea that using something should be as easy and enjoyable as possible.

Why is this important?

A key part of any content marketing strategy is how the user feels about the content.

Since it's important to keep in mind that people aren't always logical and that their decisions can be affected by many things.

Including how they feel.

So, content should be made in a way that keeps the user interested and makes them want to buy the product or service being sold.

Where can I learn more?

Check out Adobe's What You Should Know About UX Design, to learn more about user experience.

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V is for Viral Video

A viral video is one that is shared a lot on the internet.

In other words, a video that many people have watched in a short amount of time.

Why is this important?

Some businesses rely on viral videos because they help them build their brand.

They can also get people talking about the product or service they sell, which can be used as an ad because it will reach a lot of people.

So, the first step to making a video that goes viral is to make sure it is interesting and fun.

While the next step would be to ensure the video can be shared.

Where can I learn more?

Check out Animoto's How To Make A Video Go Viral, to learn more about viral videos.

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W is for Writers' Block

Writers' block is when a writer can't come up with anything to write.

It can be caused by not being inspired, doubting one's writing skills, being distracted, not being able to think of what to say next, or having trouble putting feelings into words.

Why is this important?

In the world we live today, where content is king, businesses need to produce more and more content to stay relevant.

However, what if your writers get stuck and can't write?

Well, while there are many ways to get past writer's block, using AI writing assistants, like Rytr, is one of them.

Since the content they produce may inspire you to write.

Where can I learn more?

Check out Grammarly's Beat Writer's Block: 5 Tips For Writing Your Best, to learn more about overcoming writers' block.

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X is for XML Feed

An XML feed is a common way for a website to send updated information to an RSS reader.

Most of the time, XML feeds are used to give users new content, like blog posts, news headlines, or podcasts.

Why is this important?

A simple way to share information is through an XML feed.

Again, it can be used to publish things like blog posts, articles, and other media.

XML feeds are also used to send data from one system to another.

Which lets these systems work together without any problems.

Where can I learn more?

Check out Google's Use An XML Feed, to learn more about XML Feeds.

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Y is for YouTube

YouTube is a website where people can upload, watch, and share videos.

Since its conception, it has been a place for many different types of content, like trailers for movies, TV clips, and vlogs.

Why is this important?

YouTube is one of the fastest-growing social media sites ever.

It is also the second largest search engine in the world.

So, YouTube is a very powerful place for businesses to share their content.

Where can I learn more?

Check out Hootsuite's The Complete Guide To YouTube Marketing, to learn more about how to use YouTube.

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Z is for Zero Cost Strategy

A zero-cost strategy refers to the process of using free tools to save money on marketing costs.

This strategy can be used in many different ways, such as using the free version of a content scheduling tool, as opposed to the premium version.

Why is this important?

This kind of strategy is important because it lets businesses spend their money on other things.

It can also help a lot of small businesses that are on a tight budget.

Where can I learn more?

Check out Clever Tap's Zero Cost Strategy, to learn whether it's something that will work for you.

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So there you have it.

My official A-Z guide to content marketing terminology.

Finally, do contact me, if you require additional support.

Since I'm an experienced Marketer, with over 10 years of experience, and I am also willing to help.

Alternatively, feel free to follow me on Twitter and LinkedIn.

*When it comes to some of the article suggestions given above, please note that I have changed some of the titles. That way they can fit the overall tone of this blog post.

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About the Creator

Michelle Wright 🇬🇧

I'm a full-time blogger who enjoys writing critically about marketing, business, and society. You can also find me on Twitter @mwcanhelp. In the meantime, do take care, and feel free to leave me a tip :)

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