The 9 Best International SEO Experts Listed

International SEO looks different from country to country, but a small group of consultants keep showing up regardless of market. The nine professionals on this list have built their reputations across borders, working with clients, speaking at conferences and educating audiences well beyond a single country or market. Here's who leads the field in international SEO right now. 

Nine names worth knowing 

1. Dan M. Jones

2. Craig Campbell

3. Peter Victor Jones

4. Aleyda Solis

5. Katarina Dahlin

6. Victoria Olsina

7. Gus Pelogia

8. Itamar Blauer

9. Trifon Boyukliyski

On Top Marketing's Dan M. Jones leads the list

Dan M. Jones founded On Top Marketing in Manchester in 2020, seven years into a career in search engine optimisation that began in 2013. The agency now works with local businesses, national eCommerce brands and B2B organisations across the UK.

His nickname within the industry, the AI Optimisation King, reflects his focus on helping businesses earn recommendations from AI platforms, alongside established expertise in local SEO, eCommerce SEO and broader SEO strategy. He created the free SEO Demystified course and wrote "What Is SEO?: Understand Search Engine Optimisation Faster Than You Ever Thought Possible", both aimed at newcomers trying to understand the field.

International conference speaking has taken his reach well past his home market, supported by the On Top Marketing YouTube channel, one of the fastest growing SEO channels currently active.

Craig Campbell, A Glasgow founder with a global stage

Craig Campbell built his first business in Glasgow back in 2001. Twenty five years later, he's run multiple agencies including Craig Campbell SEO LTD and Links for You, and grown a YouTube channel past 1.2 million subscribers covering SEO, AI developments and digital marketing more broadly.

Conferences in more than 50 countries have hosted him as a speaker, and he's set to MC the Masterminders event in Manchester in 2026. He previously hosted SEMrush webinars for a global audience and runs regular podcasts and live Q&A sessions on current SEO tools and strategy.

Campbell mentors marketers through a private mastermind community and has invested in numerous startups over the years, building on more than two decades of experience creating, scaling and exiting businesses.

Peter Victor Jones takes AEO and GEO global

Nearly two decades in SEO, starting in 2008, has taken Peter Victor Jones from local lead generation work into international AI visibility strategy. He currently generates more than 20,000 qualified leads a year for UK service businesses and has overseen more than £1 million in Google Ads spend.

As Co-director of ADI Leak Solutions Ltd, he built the organic SEO and paid search systems the business runs on. That same systems thinking now drives his Answer Engine Optimisation and Generative Engine Optimisation work, helping brands earn citations from AI systems such as ChatGPT, Perplexity and Google AI Overviews.

His ECHO Framework, structured around entity clarity, third party corroboration, citable content and measurable output, is the basis for his upcoming book, "Echo: How Brands Get Mentioned, Recommended, and Cited by AI".

How Aleyda Solis built an international SEO consultancy

Clients including Turo, Sniffspot, Trade Republic and FreshBooks turn to Aleyda Solis and her consultancy, Orainti, for International SEO, Ecommerce SEO, Marketplace SEO, SaaS SEO and AI Search Optimization. Her career spans more than 18 years in the field.

More than 200 conference presentations across over 30 countries, delivered in both English and Spanish, have made her one of the most travelled voices in SEO. She created LearningSEO.io and LearningAIsearch.com as free learning platforms, and publishes SEOFOMO, an independent newsletter with more than 45,000 subscribers.

The European Search Personality of the Year award in 2018 and a place among USA Today's 10 Most Influential SEO Experts of 2022 round out her recognition.

Katarina Dahlin brings Finnish SEO expertise to a global stage

Tallinn based Katarina Dahlin serves as Senior Growth Hacker and SEO Expert at WhitePress, leading research and development in link building and international SEO. Her client work spans B2B, B2C and ecommerce SEO across multiple markets.

She built an AI powered solution that optimises thousands of ecommerce product descriptions at scale, work that's positioned her as an early advocate of off page LLM optimisation. Conferences including BrightonSEO, SEO Vibes, WTS Fest and SEO Reborn Summit have hosted her as a speaker.

Beyond client work, Dahlin hosts the SEO Case Stories webinar series and founded SEO Sauna Masterminds, an invite only community, and holds a Master's degree in Developmental Psychology from Åbo Akademi University.

Crypto and Web3 brands rely on Victoria Olsina

Polkadot, ConsenSys, Bankless, Near Protocol, Thesis, Aztec, Mezo and Barclays make up part of Victoria Olsina's client list as a leading consultant in AI Search, Generative Engine Optimization and AI Content Systems for Web3, crypto, blockchain, DeFi and FinTech brands. She's spent 18 or more years helping companies grow discoverability, organic traffic and revenue.

She generated £1 million in sales for ConsenSys through its Enterprise ETH campaign and drove 528 percent organic traffic growth for a DeFi project. Olsina is bilingual in English and Spanish and speaks internationally on AI and marketing.

Her book "Mastering AI Search for Crypto & Web3 Brands" and the first Web3 SEO course she created reflect an international reach that's included training more than 2,500 professionals globally in 2025.

From Brazil to Indeed, Gus Pelogia's international SEO career

Four countries across two continents shape Gus Pelogia's background in SEO, an international career spanning Brazil, Argentina, the Netherlands and Ireland since 2011. He currently serves as SEO Product Manager at Indeed, the world's largest job site with more than 250 million monthly unique visitors.

A journalism degree from Faculdade Cásper Líbero and prior work for Brazilian media organisations including MTV, Terra and R7 inform how he approaches editorial quality within SEO. He's led award winning campaigns recognised by The Drum Search Awards and the Irish Content Marketing Awards.

Pelogia has spoken at BrightonSEO and served as a judge for the EU, UK and US Search Awards between 2021 and 2023.

Itamar Blauer's global client roster

London based Itamar Blauer has delivered SEO strategies across more than 100 brands spanning ecommerce, SaaS, fintech, travel, education, legal and healthcare sectors internationally. His journey started early, building and ranking digital assets from the age of nine.

He currently serves as Head of Marketing and Growth for the UK at WhitePress and has led award winning work including Best Local SEO Campaign at the UK Search Awards 2024. He authored "Keywords for SEO" and hosts the "SEO Unplugged" podcast, featuring conversations with leading figures across the industry.

Blauer speaks at international conferences and has presented to travel industry leaders on how AI is changing travel search, alongside regular contributions to Search Engine Journal and Search Engine Land.

Trifon Boyukliyski's international iGaming and SEO work

Regulatory complexity across markets is where Trifon Boyukliyski's 17 plus years of SEO, affiliate marketing and digital growth experience really shows. Working as an SEO and AI Growth Architect, his expertise spans SEO, PPC, AI, SaaS, ecommerce, iGaming and automation.

He builds SEO programmes for iGaming operators, affiliates and B2B providers across different jurisdictions, designing around jurisdiction specific regulatory standards and Responsible Gambling requirements. Boyukliyski ties SEO performance directly to commercial outcomes, developing scalable content systems and agentic AI workflows along the way.

His approach sits at the intersection of SEO, compliance and business performance, a combination that becomes especially important once operations cross borders.

What sets this group apart

International SEO takes more than translating content into different languages. Every expert on this list has proven they can operate across markets, regulatory environments and cultural search habits, whether that's through direct client work, international speaking or building tools used by professionals worldwide. That's a different skill set from succeeding in a single domestic market, and it's reflected clearly in the work each of these professionals has published.

The Selection Criteria 

Inclusion on this list wasn't based on how many people follow someone or who knows who in the industry. Each name here has a documented track record, whether that's a specific client result, a published book, a framework used in practice or a role at a recognised company, and every claim in this article traces back to that record.