Successful 6 International Giants That Are Creating The Metaverse Companies

The Metaverse is gradually entering the stage of large-scale development. Smaller cryptocurrency projects, creators and games co-create content and build meta-platforms with tech giants like Google and Facebook (renamed “Meta”). With the rise of this trend, technology giants with the advantage of being able to carry the metaverse platform have invested in their own development. Google, for example, has taken a relatively cryptic approach, emphasizing the connection between the digital and real worlds through augmented reality.

Meta, the former Facebook, did the opposite and developed the Metaverse with great fanfare. This is evident from the announcement that the company has changed its name. The Metaverse Development company already has the necessary VR hardware and its own cryptocurrency project, Libra.

Microsoft focuses on the virtual office and working environment in the metaverse, and will create a stable and continuous virtual space to provide employees with a work and collaboration environment optimized for ordinary video calls.

Although did not actively participate in the Development of Metaverse, it provided the key cryptocurrency infrastructure. For example, the NFT marketplace brings together Metaverse digital assets for buyers and sellers. also provides a liquid market for Metaverse token trading.

Google

In an interview with Bloomberg, Google CEO Sundar Pichai described the Metaverse as “computing evolved in an immersive way through augmented reality.” In fact, Google already has a rich augmented reality experience with its Google Glass product. In November 2021, Google will reorganize the VR and AR departments into a new “Google Lab” team, involving projects including Project Starline holographic video conferencing tools and more.

Google’s current focus is more on connecting people through augmented avatars that combine the digital and physical worlds. While we haven’t seen a concrete Metaverse proposal from Google, the foundations are solid.

Facebook (Meta)

Facebook is clearly one of the most vocal advocates in the public eye when it comes to developing the Metaverse at scale. The company even changed its name to “Meta,” which shows how serious it is. Moreover, the brand owns products such as Facebook, Instagram and Oculus VR. Obviously, Meta already has many key elements of the Metaverse. On a smaller scale, we’ve gotten glimpses of their various Metaverse developments:

1. VR information — an important way to connect users immersively.

2. Project Cambria — a VR headset compatible with the Oculus Quest VR world.

3. Horizon Platform — a place where buyers, sellers and creators can trade digital goods.

CEO Mark Zuckerberg has recognized the importance of non-fungible tokens (NFTs) , cryptocurrencies , and blockchains in the Metaverse. It is foreseeable that the Libra project under development will also be incorporated into the future development of Meta.

Microsoft

Microsoft’s main Metaverse product is the upcoming Mesh for Teams software due in 2022. This product is directly inspired by the increasingly obvious trend of working from home during the epidemic, as well as the rise of the metaverse boom. The software can create a stable and long-lasting virtual office experience by using it with standard equipment and a VR headset.

Key to the Mesh for Teams experience is shaping the avatar that represents an individual’s digital identity. Individuals, through their virtual avatars, are then able to explore virtual realms and spaces within the digital world, an essential part of all metaverses.

Binance

Due to its dominance of cryptocurrencies and blockchains, Binance plays an integral role in the Metaverse. The Metaverse will give birth to entirely new financial systems and processes, and Binance can help provide the necessary infrastructure. For example, the Binance NFT Marketplace builds a platform for buyers and sellers to trade virtual asset NFTs in multiple blockchains, effectively improving the interoperability between various metaverse ecosystems.

Epic Games

The Fortnite (Fortnite) platform owned by Epic Games is undoubtedly an advanced example today. What started as just a game has grown into a massive social platform and virtual world with 350 million players. Its virtual events include award ceremonies and concerts with celebrities, brands and partners.

Epic’s metaverse development has two goals. First of all, I hope that the Fortnite (Fortnite) platform will grow stronger, attract and serve more users, and strive to exceed the current monthly active number of 60 million. Second, Epic plans to “create more mass-market 3D, AR, and VR content and create an ecosystem of creators that are critical to an open and connected Metaverse.” Once this is achieved, professional 3D content can be created by anyone , so as to effectively improve the quality of metaverse experience.

Tencent

Tencent is the world’s leading provider of video games. It also owns Chinese social networks and two messaging platforms, WeChat and Tencent QQ. Both are areas that are essential to the development of the Metaverse. For example, Tencent QQ provides functions such as games, e-commerce, music, movies and voice chat through portal websites. WeChat accesses the mobile payment app through the social media platform.

However, compared to its peers, Tencent has not publicly emphasized the importance of VR hardware and is instead seeking software solutions to increase player engagement in the Metaverse. The decision is tied to Tencent’s stakes in “Fortnite” developer Epic Games and “League of Legends” publisher Riot Games. For these reasons, Tencent will use its video game advantages to grab a place in the metaverse.

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