Role of Product Data Feed Management in Online Marketing

To establish a successful eCommerce business, you must also have a powerful offsite presence on platforms like Google Shopping, Facebook, Instagram, Amazon, etc. In the first glance, eCommerce objectives may seem pretty achievable. However, once you begin this journey, you will find it to be an exhausting process. Maintaining an eStore demands a continuous play of dedicated management in areas like product data feed, feed management services, etc.

The internet has become a very competitive space, more so since the beginning of the pandemic. It was reported that 85,000 businesses made an online entry in 2020 as physical business conduction was prohibited due to the lockdowns. So, given this number, we can assume how important it is now for brands to pick the right channels for targeting the apt customer base. And this cannot be possible without having access to relevant eCommerce product data feed and feed management services.

Product data feed- What is it?

Product data feed is nothing but a digital folder that comprises a summary of the products that you want to advertise on the internet. eCommerce data feed management services help in the development, management, and improvement of the product data feed. This means, such services help in formatting the product data in the right way so that they can be uploaded to various marketplaces like Amazon, eBay, Facebook, etc. Such refined data feeds have all the critical information of the products which helps them appear against relevant search enquiries.

Product data feed includes information like product title, price, product category, availability and quantity, and other key data like brand contact details, GTIN number, etc. Each marketplace has its own format and requirements for product data feed.

Now, refining product data for every marketplace that will house the correct target audience is not an easy task. Hence, several eCommerce business owners opt to outsource feed management services.

Why do you need feed management services for online marketing?

To ensure steady incoming traffic and revenue flow, you should advertise your products on third-party sites too. They can be affiliate sites, marketplaces, comparison sites, community forums, and other similar places. Now, each of these places will require information about products in formats that will differ from one to another. For example, Facebook will ask for product data in a different way than Amazon or TikTok.

Disseminating your product catalog for different sites in alignment with the different categories can become an overwhelming task for many professionals. Hence, as a brand owner, you need expert product data feed resources who understand the nuances of your industry.

Outsourcing feed management services allows you to onboard experts at an affordable rate. They will also optimize your product feed in such a way that you can enjoy updated and regulated product data across every marketplace in a consistent manner. This means, the feed management experts will be keeping a close tab on every marketplace where your products are listed. Whenever there is an update in their guidelines, these experts will act on it immediately. Hence, your brand does not suffer from loss of customer or engagement.

How is product data feed management beneficial for online businesses?

Some of the vital benefits of product data feed management services for an eCommerce store are:

Monitor, integrate and improve product information in all the listed marketplaces in a quick span of time

Managing different marketplaces at the same time can be a very difficult activity. But with eCommerce product data feed services, you can monitor every marketplace at the same time. This way you will be able to integrate your product catalog and enhance the quality of information according to the latest trends.

Customize product feeds that cater to specific target audiences

The primary aim of listing your products on various platforms is to attract the attention of different categories of users. But, this aim cannot be achieved if you offer the same product information for every platform. However, with eCommerce data feed services, you will be able to enjoy bespoke product feeds that will appeal to different kinds of audiences on different platforms. Hence, you get more traffic and higher conversions.

Curate different marketing strategies for different platforms

Bespoke product feeds on different marketplaces will help you understand your target audience better. This way, you will be able to gain crucial insights on their buying behavior and product expectations. Such insights will help you pan out improved and effective marketing strategies that will offer your product in a relevant manner according to the different platforms. So now, you will know how the audience on TikTok is different from the audience on Facebook. This difference will help you market your product accordingly.

Study the performance of your products and analyze the effect of sales and campaigns

Product performance and the study of sales and campaigns is crucial for every brand. Such studies help you plan the future of the brand and upcoming product launches. Not only that, once you get the insights on campaign performance of a particular marketplace, you will be able to find out its favorability towards your brand. This will help you take appropriate steps for your brand in the future.

Get impactful campaign results by reaching the right customer base and enjoy improved ROI

eCommerce data feed service helps you in taking your brand to the right customer. And we know, the right customer is also a repeating customer. So, with every campaign on the appropriate platform and with the right product data feed, you will enjoy better sales and witness an excellent ROI.

Final thoughts

Outsourcing eCommerce product data feed services brings in several other benefits like improved customer experience, high-quality product data, control of issues like overselling, timely testing of clicks and impressions, and several others. Doing all this manually with an in-house team is like putting a burden on them that will never really end.

However, with an outsourced eCommerce product data feed partner onboard, you can gain traction, maximize your ROI, and optimize your sales.

Hand over your eCommerce data feed requirements to the best and experienced team at QuikTek Info. They have been the master of the eCommerce arena since 2009 and house a team of over 270 product data experts. Drop them an email at [email protected] and switch up your digital presence today!