Digital marketing is a form of direct marketing that links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications, etcetera.” - Kotler & Armstrong, 2009
In the age of digitalization, the significance of digital marketing paced for every organization, whether small or large. But its need was felt more when the world hit by an outbreak of a pandemic.
In the egregious time, when the world is suffering by COVID-19, its larger impact was seen on businesses. And every organization started to move online, maintaining its presence on the digital platform.
The elopement from physical location to digital space not only saved the business from falling but also generated a new revenue source.
After a pandemic, the business will invest more of its timing in strategising digital marketing strategies. Before this, the businesses are not much concerned about their online presence but this pandemic made every firm learned how important it is to move on digital space.
As everyone learned the importance of digital marketing and that it cannot be ignored, the post-pandemic era will see the rise of digital marketing at a high rise.
Role of Digital Marketing Post-Pandemic
“My prediction is that social media content from businesses will become more creative and the digital strategy will be better than ever. The businesses that pushed up their sleeves and got to work on social media marketing efforts during a major crisis will reap the rewards when the crisis starts to fade.” - Anna Rudicel, Marketing Director of Cyclone Social
1) Positively Impacting Business
During a pandemic, several new enterprises entered the market taking their new or already existing business online, that increased the competition.
Having a strong presence over digital space will not only make brands visible and stand out from their competitors but also increase their credibility.
It helps in building a personal relationship with customers and potential customers and make them learn about their business on a personal level. That helps to build a powerful and long relationship with them.
2) Wider Reach
Digital Marketing helped a lot for a business to make their reach to a wider audience where traditional marketing doesn’t reach, that too in a cost-effective way.
Today almost the whole world present on the digital platform. Having a solid presence over social media channels will help target already existing customers as well as potential customers.
As the cost of marketing online is way cheaper than the traditional method, it is a fruitful way for smaller business to make their global presence.
3) High Return At Low Budget
Through digital marketing, thousands of customers can be targeted once. Thus, if a firm has a low budget then also a wide audience can be targeted.
Digital marketing allows a direct reach to its audiences in a short time. Customers who are interested in your product or service will directly be impacted through digital marketing. This process is also very effective and saves much time. So that businessness can focus on important strategies.
“As long as businesses approach the shift to digital marketing strategically, there's no reason why it should just serve as an emergency fill-in, but could carry on providing long-term value when the world eventually gets back to normal.”-Forbes
Although there are many benefits of doing business online, it also has some obstacles. As such, instead of building face-to-face relationships, a business has to create and maintain its online personality to connect with its customers. More creativity is demanded from businesses on digital platforms so that proper engagement can occur.
But instead of all these stumbling blocks, one thing is firm that it’s no longer a choice but a necessity to be online