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Remote UX Research Methods Followed By UX Research Company

UX Research Methods By UX Research Company

By Octet Design StudioPublished 2 years ago 4 min read
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Remote UX research is the most ideal way to get insights and information from a diverse group of target audiences as this research method has access to a bigger pool of potential consumers.

Unlike traditional UX research, remote UX research can be conducted from anywhere in the world.

As an experienced UX research company, we prefer to conduct remote research for our UX design, and this way, we are able to create inclusive and innovative products.

What is UX Research?

User Experience Research is a systematic study to understand user’s behaviour, motivation and needs. This approach includes observation, task analysis and different types of feedback. It helps in finding the right solutions as well as aids in innovating new product ideas.

The UX research helps the designers understand what users might need in the product in order to upgrade the current product.

And it is not a one-time thing, even after the product launch, one has to follow UX research methods, for example, usability testing and try to optimise the existing solutions.

Conducting user research is a systematic inquiry and can be broken down into three areas: thinking of a question, gathering evidence, and considering what it means.

If you are new to UX research and want to know how to plan and conduct one, read our article on planning effective UX research.

How Remote UX Research is Different from UX Research?

Remote research has become a preferred option since the COVID-19 pandemic hit.

This is the era of digitisation, where almost everything is available online, be it products or services. And with these advancements, remote research has become more feasible.

Key Points Of Difference

Flexible

Remote research is flexible in a way that it gives you the time and space to get in touch with the consumers from anywhere. It is hence providing a more significant and diversified pool of consumer information.

Virtual Environment

Given the available options to conduct interviews or feedback sessions, remote research allows the researcher to set up an online connection. This can help the researcher get in touch with more consumers to understand how a product can be improved.

Expertise

Since remote research is about one researcher getting in touch with the consumers, the outcome depends on the researcher’s expertise.

Time Efficiency

Remote researching means digging out information from wherever the researcher is. This reduces the cost of travelling and one can utilise this saved time for better research.

UX research is a crucial part of understanding what a user needs.

UX Research is the study of users and their needs which helps in building solutions and it is in use for quite some time.

Before Remote UX research, researchers had to go to the office, site or lab. So, many researchers will be acquainted with the traditional method of researching or also known as in-house research.

Remote UX research is flexible but does have its shortcomings.

Remote Usability Testing

After the researcher is done collecting the feedback, a model is created. Once the changes are added to the existing product as a test, users are asked to use the amended product. This is called the usability test.

Moderated & Unmoderated

Moderated

The moderated test is when a participant is asked to use the product in the presence of someone. The person monitoring will be able to record first-hand information like expression & queries.

Advantages & Disadvantages

  • The monitor can ask questions to the participant during the test to understand the behaviours.
  • It is possible to give an extra task to the participant.
  • Documenting the outcome becomes a task as it may require technical support and other resources.
  • The monitor may unintentionally disclose what is expected out of the real test which may lead to false, correct results.

Unmoderated

The participants are not guided with the product or through the test, and there is no one monitoring them during the course of the test. The participants are given a test website or the URL, and the screen video is recorded once they start using the prototype.

Advantages & Disadvantages

  • The participants monitor themselves.
  • The participants can take the test from anywhere and at any given time.
  • If something is going wrong, the facilitator will not be able to do anything.
  • The expression of the participants can not be registered.
  • Conclusion

UX research provides a crucial aid in strategizing UX design. Remote UX research is an efficient and more affordable method to find a solution.

With the help of remote UX research, a researcher can switch the perception from the client saying “ I want this to happen.” to the user saying “We are facing this problem.”

With this changed perception, the task is half achieved. We would love to hear your thoughts on how you like to conduct UX research and which tools are you using. If you have an existing product or a novel idea, we can help you out with conducting thorough user research. Contact Octet Design Studio today!

Content Source: https://octet.design/

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About the Creator

Octet Design Studio

We are UI UX design agency in Mumbai, helping mission-driven organizations to augment their products using rational UI UX design methodologies and creativity.

Contact No: +91 85111 88998

Business Mail: [email protected]

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