Reason First: Valuable Apple

How did Apple get to a trillion dollar market capitalization? How did so many lives change by being able to experience the products pushed out by Apple? The answers are clear. Apple creates top-notch iPhones, iPads, Apple Watches and streaming services like Apple Music and media players like Apple TV amongst a whole host of other products and applications. When a launch of a new set of products occurs, some people go through sticker shock. They can’t believe that a phone would cost almost $1,500 if all the memory is included.

Apple can do no wrong in the minds of millions of people who crave for those extra bits of memory to store all those music playlists and movies. The greatest part of Apples is its selfish commitment to make money. It does this by instituting policies that make it easier for the labor force to concoct new ways to satisfy their legions of supporters.

By always making available the accessories and applications that serve to improve the quality of life, Apple could be nominated for a Nobel Peace Prize. The company has broken through barriers that at one time, people felt were impenetrable. Now, with their new market valuation, the company can enjoy the fruits of their labor. They are enabled with the strength of a mighty corporation who still cares about the primacy of the mind.

It is the thinkers and the leaders for brain power which constitute the inner workings of Apple. But the reason why people plunk down those thousands of dollars is because the phone is worth more to their lives than the credits or pieces of cloth that they exchange for the coveted phone. The know that they will be getting $5,000, $10,000, maybe $100,000 in value added to their lives. Apple creates excitement amongst its consumer base like very few companies generate. The long lines of people waiting out in tents alongside the streets to Apple Stores are precipitated by the desire to clutch excellent engineering. And Apple is just cool. The company has weathered many a storm in its forty two years of service. Throughout its history, its been maligned, denigrated, disrespected, and almost forgotten about completely.

When a man like the late, great Steve Jobs rejuvenated a company that was on the brink of bankruptcy, nobody thought that he could do it, but he cemented his name in the business history books when he made the name Apple a design and financial powerhouse. So, get those iPhones and Apple Watches for Reason First: Valuable Apple.

Producers drive the economy. It is not the consumer, as so many economists would like to purport. It is the sweat of the brow of everyone from the lowest sweatshop worker to the CEO. They must put in the hours to come up with a beautiful product. It is the producer who decides to fashion a given product in his or her own image. At Apple, the driving force behind the producer is constant innovation. One can always expect sometime in September and March (especially) that there will be some new gadget(s) that Apple engineers had dreamed up over a few years.

Apple is so valuable because it taps into the psyche of the consumer. It tells him or her that this is the product for them. The smooth design, the outstanding functionality, and the brilliant accessibility and display all factor into the want for more Apple stuff. One also ought to remember that the price hikes reflect the amount of time and care that goes into constructing these things. It takes years to develop an iPhone and just a few hours after the initial developing, prototyping, and testing are taken into account. The workers at Foxconn ought to be glad that they can work and not have to toil in the fields. They have a better shot at life than the majority of the country who labor away and perish not doing something that they love. If someone asked a Foxconn worker why they assembled iPhones, they would say enthusiastically that they wish to better their station in life and making beautiful products is a part of that process.

With the advent of items like the Apple Watch that monitor the heart and detect falls, the tech behemoth has moved further into territory that concerns quality of life. Already, the company had made strides to improve fitness and overall well being with its applications to track how many steps someone takes and the amount of calories burned. But this is a leap forward for the company. The same corporation which produced the failure in the Newton now is poised to foster a revolutionary way in protecting people from danger. This is an unprecedented move for the company, although similar technologies have been on the market for years. What’s the difference? It never got the Apple stamp of approval.

For a company that has innovated constantly, it seems like they will never back down from the next technological challenge. With these new accoutrements, Apple wades further into territory that is conducive to promoting and preserving life. That is the reason why the price tag continues to increase. It is economics 101 of supply and demand. There is a huge demand for iPhones now. That was not the case in 2007. Most people still used flip phones and devices with physical keypads. Now, the supply has met with the demand and Apple has raised the price to provide the best quality devices that they can devise.

People claim the unknown and unknowable crafted these models. Or at worst, “inspired” the technicians and engineers to create them. This is lower than an insult. To say that the work of the men and women behind Apple is left up to the mystical means it is tantamount to smashing the screen of an iPhone right in front of CEO Tim Cook’s face. All of the time that is spent in perfecting and toying with and executing on the demands of making something from nothing ought to be lauded and applauded, not disrespected. When someone comments that this is a gift from the supernatural or that the programmers are “blessed” to make such devices, the irony remains. How could a designer who happens to make a thing of beauty that goes against everything that a given deity stands against (attention paid to a device, not them; people use money to exchange funds that may or may not go to their cause; and the appearance of such devices do not appear in ancient texts that claim to predict the future).

Value is all about what happens in an exchange. The Trader Principle propounds that each party wins in a given agreement. When an Apple buyer purchases a shiny new iPhone, they don’t care about the engineers, programmers, designers, the executives and the other men and women who make up the complex arrangement at Apple. To a certain extent they might admire and respect them, but that is not what gets them to select a new phone. They’re concerned with their own lives. They want to know if they can make money from the phone, whether the Face ID works, what games look the best on the screen, how is the sound, what are the options in storage space, to list a few.

On the contrary, Apple, Inc. is concerned with the dollars it receives and values the phone less in this transaction. This is the beauty of the current semi-free market. To trade value for value is the hallmark of capitalism. While there is no country in the world which practices the fullness thereof concerning capitalistic markets, the United States comes close to those values. It is the virtue of billions of trades that occur every day that keep this country from falling off the face of the Earth. It is the individual purchases multiplied many times over that allow for their personal lives to grow and be enriched.

If someone ever held an iPhone in their hand with the power off or switched the screen off you’ve stared at the blank screen, it’s like the idea behind the series Black Mirror (2011– ). The creator Charlie Brooker has commented saying, “Any TV, any LCD, any iPhone, any iPad—something like that—if you just stare at it, it looks like a black mirror, and there's something cold and horrifying about that, and it was such a fitting title for the show.” The device looks dead or at least foreboding. Then you open it up and the world opens to you. A plethora of applications, an Internet browser, music, movies, and games all are at your fingertips or voice command. You anticipate the moments when you can share Animoji with your friends and family. It is a treat to live in a time period that even some of the poorest people in America and the world own iPhones.

Around the globe, even with prices rising, people still are attached to their Apple devices. Rather than just wallow in their sorrows, these folks seek to obtain devices that might turn their unfortunate situation into a booming business. Someone from destitute conditions might be able to form a business selling t-shirts, open a professional account at a bank, attach a card reader to their iPhone, and prosper with just a few advertisements they filmed on their iPhone camera. The possibilities remain limitless. The only thing holding back people is their own imagination. What Apple products provide are the myriad ways to improve oneself. Through the power of technology, the company continues to be a beacon for the forlorn and the downtrodden.

The future seems bright for the trillion-dollar firm. Apple never hesitates to offer only the finest in smartphones and other accessories. The men and women who make up the company project a sense of optimism that is infectious. It permeates through the entire system and competitors and collaborators alike can only stand in awe and respect. Apple stands tall amongst the many other companies that it deals with on a daily basis because of its ability to adapt not to the nature of the business but allow business to adopt to itself.

In Steve Jobs' tenure, he did not hold any press conferences hoping that people would ask the right questions about the company. He didn’t hold any surveys or questionnaires imploring what people thought. He plowed forward on the strength of his own genius and the mental might of the people with whom he worked. He held a distinct vision for Apple that lives on to this day. The company that was written off as nothing more than a has-been corporation is more fit to lead the pack than ever.

By looking at how much total value that the company has generated, their worth would be in the tens if not hundreds of trillions of dollars. That’s how markets work. The more that a given company creates value, the more that the people who make the products receive better pay. Lastly, the consumption end or what Ayn Rand called “the final, not the efficient” experiences greater and greater value for their smart-earned buck. Producers the world over can rejoice every time a new Apple product is unveiled because they know that this product will make their lives better in making new things. From television shows, to market charts, to delivering business meetings, the Apple products that facilitate these activities permit these individuals to issue their best work. And the same goes for consumers. Because they’re producers as well (where did they get the money if not for producers?), they can bask in the glory of Apple products with anyone else.

How valuable Apple is depends on its ability to make continuously beautiful, cool products. There doesn’t seem to be any slowing down of one of the most profitable companies in human history. The corporation is a businessperson that keeps up the sales because not only is Apple a moneymaker, it’s moral.