RCS Messaging's Importance on Business Communications

SMS messaging has become an essential aspect of modern communication; over five billion mobile phone users worldwide send around 22 billion text messages per day.

While SMS’s success has been fueled by its simplicity, ubiquity, and instantaneity, its future expansion will necessitate something huge in functionality. Despite having a remarkable 98% open rate, SMS was designed for uncomplicated communication.

Consumers today want a more engaging messaging experience that includes value-added services like read receipts, high-resolution audio and video sharing, mapping directions, and much more. To remain competitive, messaging providers must provide a powerful, integrated service that allows for the smooth exchange of multimedia information and easy links to other mobile applications.

This is where messaging via Rich Communication Services (RCS) comes in. RCS is a next-generation messaging platform that is on pace to someday replace regular SMS.

It is far more immersive than the current SMS service. RCS enables users to access features that were previously only available through OTT messaging apps.

In addition to all the capabilities consumers expect from a messaging app, including group chat, real-time typing indicators read receipts, and the ability to transmit audio and video messages, RCS enhances the experience by minimizing the time it takes to switch between apps.

With RCS, the native messaging suite transforms into a destination where users can do everything from booking a flight to ordering a pizza to purchasing online.

The major advantages of RCS Business Messages are as follows: greater conversions owing to real-time engagement, improved customer experience, and encouragement of interaction. We might claim that RCs are the SMS of the future.

How Does RCS Benefit Businesses?

RCS is industry-agnostic; thus, it may be utilized in a variety of business sectors, including small and large organizations, all over the world. RCS has created a new vista for businesses to reach end-users in a strong new way. Brands should use the channel to reimagine customer engagement.

Here are three critical advantages that modern enterprises can gain from RCS messaging:

Promotes conversions through frictionless involvement.

RCS transforms a user’s native messaging app into a platform for richer, more engaging communications with businesses. Businesses can utilize “rich cards” to share high-value material immediately within the messaging window because RCS communicates directly with other mobile applications and was built to contain embedded rich media content such as coupons, maps, or videos.

Businesses can also provide consumers with a selection of pre-programmed responses that they can access by hitting a “Quick Reply” button, making it simple for them to continue a conversation with your company.

These seamless content delivery and communication technologies boost user engagement and the possibility that the user would complete the targeted activity, such as visiting a physical store, watching a branded film, or redeeming a discount.

2. Develops fully branded experiences that customers can rely on.

Unlike standard SMS messaging, which displays your company’s name and phone number or short code, RCS communications allow you to add your company’s logo and brand colors to the chat window. RCS also provides verified sending, which protects clients from phishing and gives them confidence that the message they receive is coming directly from your company.

3. Offers real-time campaign optimization analytics.

Businesses must continually monitor campaign analytics to see whether their communication methods are effective. It’s the only way they’ll be able to maximize client engagement. However, this has proved difficult with SMS messaging because there is little data on how customers interact with texts.

RCS makes it simple to optimize communication campaigns. Businesses can watch when a consumer reads a message, starts typing a response, and clicks on the information supplied by their company.

This enables organizations to gain greater insights into communication funnel leaks and adapt messaging for optimal readability and customer engagement.

How can brands use RCS?

Businesses can use RCS to communicate with their customers in real time by sending rich and contextual communications. It also allows businesses to send branded messages that include the corporate logo and other business-related information, as well as a verified badge, so the recipient knows who sent the message.

As a result, organizations may provide a hyper-personalized customer experience in customer support, sales, branding, marketing, and advertising without developing a separate product. RCS has the potential to revolutionize enterprise-to-customer communications.

RCS allows businesses to send notifications such as important alerts, OTPs, QR codes for e-tickets, product catalogs, offers, and so on. It can also be used in conjunction with a chatbot to establish two-way conversation processes such as queries, customer support, feedback requests, bill payments, and online buying, among other things.

RCS messaging is a universal communication channel that can help industries such as retail, tours and travel, hospitality, entertainment, and healthcare, among others. It may be tailored to the needs of each of these businesses, making the entire communication process a rewarding experience.

Brands that have used RCS to increase client interaction.

Here’s a typical example of how the world’s largest fast-food business, Subway, promotes Sandwich bargains through RCS messaging.

Subway sought to connect with customers on a more personal level to enhance engagement and revenue. The company chose to adopt RCS messaging and run an A/B test to see if it outperformed its regular SMS message advertising.

Subway tested A/B offers by sending them to one audience group through SMS and the other via RCS. The content was unchanged, but the RCS version added the brand logo, product photos, and buttons.

Subway has two options. They advertised their popular sandwiches for $11.99 the first week. It was a $20 meal offer the following week.

The RCS messaging campaign was a resounding success. The RCS promotion has a 140% greater conversion rate than the SMS advertising.

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