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Managing, Engaging and Empowering a Multigenerational Workforce

by Pursuit 10 months ago in how to
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An Ultimate Guide

This article first appeared on Acorn Resources in February 2021.

The only constant is change, and the real clincher of that cliché is that it's more true than ever in the workforce. Where once baby boomers ruled the roost, millennials and Gen Z will soon dominate the working world population. The multigenerational workforce has arisen - and it poses some problems in the workplace.

What works for a generation driven by financial stability will differ starkly from those employees who believe their employer should be offering as much for them as they can offer their employer. How can one design engagement and management strategies around such different credos? Not to worry. This is your ultimate guide to understanding and engaging each generation utilising their different needs and priorities.

What is a multigenerational workforce?

A multigenerational workforce describes a workplace comprised of different generations. There's a chance that many organisations could have every generation converging at one time, meaning up there could potentially be a gap of five decades between oldest and youngest employees. This brings up the potential issue of conflicting experiences with, attitudes towards and priorities at work. Baby boomers entered a decidedly different job market than their adolescent counterpart, Gen Z. Even millennials and Generation X will have different experiences when it comes to technology, skills and work style - as well as different mindsets.

Why you need to know this

But all generations have evolved with the times, right? Well, yes. And career progression is not intrinsically tied to age anymore? Inarguably true. But while evidence has shown there's a relatively small difference in their preferences, values and needs in the workplace, it's less about stereotyping based on generations and more about understanding how employees of all ages approach their work. Consider that:

  • Millennials are notorious for job hopping (staying in a job less than two years), but often it's because they're not being given the opportunities to learn and grow that they crave.
  • 37% of Gen X believe work-life balance is the most important factor in choosing a job (after pay), because the work-life balance phenomenon developed during formative years spent watching their baby boomer parents sacrificing family time to work.
  • The shift in dynamic from strictly older management and young subordinates; it's now entirely possible a 25-year-old manager could be leading a team of 30, 40 and 50-year-olds. How does one navigate any age-related bias in workplace culture?

So you see that while there's no fundamental reason to treat your employees differently, there's certainly environmental factors that have defined how each generation approaches their jobs - which is why you need to be aware of the generational differences in your workforce.

Different generations in the workplace

Environmental factors aside, there's also the fact that people at different stages in their lives have different priorities. Broadly speaking, an employee in their 50s will probably have different concerns, responsibilities, goals and even dependents to those in their 20s. All of this informs the positions they hold, the organisations they work at, and their work style.

Baby Boomers

Born between 1946 and 1964, baby boomers are the generation you're least likely to have amongst even a multigenerational workforce. However, not all boomers will retire at the expected age of 65; rather, some will keep working out of joy and others may not have enough in savings to afford retirement at a 'traditional' age. This means that while they make up a small slice in your pie, they're still likely to around longer than other generations.

Baby boomers as employees

  • Average time spent in job: 15 years
  • Driven by: Financial stability
  • Strength: Depth of experience

Generation X

Generation X hark from the period between 1965–1979. They're like the middle child of the family; often overlooked while older (boomers) and younger (millennials) siblings share the limelight (for good or bad). They're highly adaptable and experienced, but confoundingly the most overlooked for promotions. And whilst they were once called the slacker generation, Gen X are most likely to have dependants both younger and older than them.

Generation X as employees

  • Average time spent in job: 5 years
  • Driven by: Work-life balance
  • Strength: Adaptable leadership

Millennials

Ah, the much derided millennial generation. As of 2017, they're the largest generation in the labour force and the group that's experienced the starkest shift in career priorities. For millennials, fun perks and quick promotions are a nice-to-have but job satisfaction, stability and opportunities to learn are non-negotiable. The oldest millennials are in their early 40s while the youngest are still 20-somethings, so they possess diverse priorities even within their own generation.

Millennials as employees

  • Average time spent in job: 2 years
  • Driven by: Career growth, purpose
  • Strength: Most collaborative

Generation Z

The newest entrants to the workforce, the eldest of Generation Z were born in 1997. (Yes, really.) Much like millennials, Gen Z are interested in career development and want to see their work contribute to a larger objective. They're multicultural, tech native and all about employers exhibiting the same diversity and inclusivity they champion themselves - which explains why Gen Z are more attracted to jobs that interest them than those that pay well.

Generation Z as employees

  • Average time spent in job: TBD
  • Driven by: Entrepreneurism, global citizenship
  • Strength: Tech savvy

How generational differences manifest in the workplace

There are a number of ways these backgrounds manifest into communication and working styles, motivations, expectations and mindsets, including:

  • Desired company culture, perks and benefits
  • Approach to conflict resolution
  • Teamwork vs autonomy
  • Sense of company loyalty
  • Responsibility to individual and society
  • The symbiotic or dynamic relationship between work and life.

How generations view each concept is determined by the trends they grew up with. Western organisations particularly may find the mindsets of their employees are informed by the social and political issues that surround them (such as a Gen Z employee desiring an employer who advocates for social issues and contributes to charities). These differences become even more complex when you consider interactions between intergenerational colleagues.

Managing a multigenerational workforce

Take 'generation' out of the equation and you're left with a diverse workforce with varying needs. Understanding those various needs can help you better lead and manage, because ultimately, it comes down to management. It's a flow-on effect:

  • An organisation is only as strong as its foundation, and that foundation relies on empowered, productive and efficient teams.
  • Empowered, productive and efficient teams must have co-workers who respect and turn to one another for advice and a collaboration.
  • Respectful employees need managers who understand their individual needs across various stages of life.

Those with children may prefer a flexible work schedule over professional development in the present. Conversely, young employees may be entering the workforce either straight from school or tertiary study and looking for a job that will kick off a long career. Trust starts and ends with your managers, who set the tone for inclusion and empowerment. A high-trust environment cuts negativity off before it festers, focuses on learning opportunities over fault and gives employees space to relate meaningfully to one another.

Turning generational challenges into opportunities

Millennials are entitled. Gen X are self-serving. Gen Z can't get off their phones, and baby boomers can't even turn on their phone. These are just some of the stereotypes that may distort employees' view of one another. Differences in communication styles, values, life experience and even work habits or 'traditions' can intersect amongst teams, and lead to toxic dynamics without inclusive management.

The key to creating and managing cohesive multigenerational teams? Turning perceived differences into common ground.

Challenge: Contrasting values

A clear split in workplace values is the "work to live" and "live to work" mentality. It's no lie older generations consider their relationship with and standing in an organisation to be highly important. Younger entrants to the workforce often place value on what their employer can offer them instead, valuing opportunity, education and growth.

Opportunity: Shared goals

Common goals should be the driver for all employees, no matter the reason they come to work. Unifying the purpose for their work will bridge the divide and strengthen discourse around it, taking a job from being just work to a shared experience. How?

  • Goals give a clear focus and helps participants stay accountable and on track.
  • Goals set a timeline, measuring progress against outcomes.
  • Goal-setting is directly related to better performance, which itself leads to increased job satisfaction.

It's also important to consider the benefits that can bolster those experiences. Flexible hours might give younger employees more motivation to be loyal to your organisation, while you can still create clear career trajectories for older employees through learning and development initiatives and vice versa.

Challenge: Communication styles

There's no getting around the fact that generational influences impact how people communicate. Different age cohorts have different feedback preferences; some like face-to-face conversations while others favour written responses. Millennials, as an example, prefer a constant feedback loop over an annual review. And if you toss in the informal language and abbreviations younger gens love, then you can see how easily miscommunications can happen in the workplace.

Opportunity: Inclusive leaders

Change starts at the top. Leaders should make each individual feel heard in a way they can comfortably respond to. If they prefer text, email or message them via the internal messaging system. If they like to chat about ideas, get coffee with them one morning. Regular feedback in a variety of mediums can also encourage co-workers to affirm it amongst themselves, inviting more open dialogue about work strengths and performance.

It helps to encourage discourse outside of project parameters, too. Gens Y and Z especially value deep relationships with co-workers over superficial professional connections. Informal team-building activities like Friday lunches can take the pressure off communication (and as a benefit, happy relationships between co-workers are directly related to their sense of company loyalty).

Challenge: Clashing approaches

Most people like to work with others of a similar age because they find comfort in a shared mindset. You may see problems with "less-experienced" younger employees in leadership positions over older staff. Though not a strictly generational phenomenon, autonomy is something Gen X stereotypically desires. Millennials may look to leaders for guidance more than entrenched baby boomers. In a team dynamic, those who prefer to work alone may inadvertently cause friction, which could ultimately affect morale and output.

Opportunity: Knowledge sharing

The shift here is from a focus on hierarchies to partnership. It works for everyone: older generations have a wealth of experience and knowledge to bring to the table, while the youngest often engage best through discussion and collaboration. People learn more from one another than formal training, so it can help to create opportunities for reciprocal cross-generational mentoring. Millennials can then safely look to Gen X for guidance, avoiding the competition that can arise from seeking the same advice from their peers, while the more experienced employee can see projects through fresh eyes.

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