How to Write a Video Script
Videos tell a story. Whether you're writing an original video script or using a video script template, your script is essential to that story.
And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy.
But creating videos can be intimidating. It's complicated whether you're a writer, marketer, or movie producer. There are many steps to planning, editing, and producing videos and each step is important.
Writing an effective video script can mean the difference between video success and failure. This post will show you how to write an effective script for your videos. Are you ready to get started?
What is a video script?
A video script contains the dialogue, plans, and action for your video. It's a crucial tool that gives you and your team cues and reminders about the goal, timeline, and results you want for your video.
Even the most basic video will be better with a video script. Creating a video is complex. Most video projects include:
- Cast and crew
Each of these elements can be tricky to execute, and when they combine, it's easy for mistakes to happen.
But your script will include details that make the process run smoothly. A video script is vital to help your team prepare for and organize the video-making process.
Plus you and your team will be more confident and produce a better video with a comprehensive script.
How to Write a Video Script
- Choose your target audience.
- Set a goal for your video script.
- Choose the main character for your video.
- Create a brief.
- Use your brief to write an outline.
- Start writing your script, section by section.
- Edit your video script.
- Do a verbal run-through off-camera.
1. Choose your target audience.
Any marketing project is better with the right buyer persona. This is especially true with video.
Because videos often take more time and investment than an online ad or blog, it's important that your video speaks to a specific audience.
So, before you start developing characters or a brief for your video, you need to figure out who your video is for. Your target audience for your video script can impact:
- The length and format of your video
- Where you post your video
- Setting, costume, and lighting
If your video is for brand awareness, you may be broadcasting to a large and diverse audience. But what if you're introducing a product or feature? In that case, you'll want to focus your audience on the buyers that are most likely to feel the pain point your product solves.
If your video is for employee or customer retention, you might want a different approach. You'll want to review data, reviews, and testimonials before you begin your script brief. This will help you create the story and dialogue that your audience will respond to.
2. Set a goal for your video script.
Videos are usually team projects. Without a single focus, every person could come to the video with their own idea of what it's about. As the project continues, this can turn a simple video into a convoluted mess.
That's why it's important to start your video script by just thinking about your goal. So, before you jump into a storyline, character, or setting, figure out the why.
Why are you making this video?
Do you want to teach people about your product? Are you introducing a new pricing structure? Are you trying to expand into a new niche?
If you're not sure about your goal, think about the problem you're hoping this video will solve.
For example, say you're struggling with conversions for a new product.
Is it because you're breaking into a new niche? A product video on the right social media platform for this niche might be right.
Do users need better instructions? You might want to add a product tour or instructional video to your website.
Are you getting good reviews? You may want to partner with influencers to build a reputation for this product.
Don't jump into your video script without deciding on a single goal.
Then, use your goal to set the metrics you'll use to measure the video's performance once it goes live.
3. Choose the main character for your video.
Video marketing helps you show your viewers what your product can do instead of telling them. And characters are essential to storytelling.
Choosing the main character for your video before you begin your script will help you focus on telling a story, not just selling an idea. This will help your audience connect and engage with your video.
You may already know that your main character is your ideal customer or your CEO. They could be a celebrity, a cartoon of your product, or a narrator who speaks in your brand voice.
But if not, before you start writing your video script, decide who will be the focus of your video.
If you don't know who your main character is, go back to your goal and target audience. Think about who your buyer persona wants to hear from as they reach that stage of their journey.
Next, outline your main character. You can use the habits, quirks, and voice of your main character to paint a picture for your audience that helps them remember and relate to your video.
Once you've figured out your main character you can decide how they relate to your product. Do you want to talk about their back story? Are you going to talk about a specific experience they had and how your product helped?
4. Create a brief.
Creating a brief allows you and your team to document the answers to the most important project questions. This helps everyone involved understand the who, what, when, where, and why of your video.
Say you're three-quarters of the way through the editing process. If your boss or colleague wants to completely redo half of your video, that's a huge problem.
Challenges like this can impact your budget, timing, and campaigns. But with a brief, you can refer to the goals and project plan your team mapped out together, and say, "Actually, that's not what we agreed to."
Then, you can move forward.
Focus on your goals, topic, and takeaways in your brief.
A brief doesn't have to be fancy, nor does it have to follow a specific formula. But there are several key questions it should include to craft an effective video script.
What's the video topic? (The more specific, the better. For example, if you're in the house painting business, you might choose a topic like, "buying the right paint brush").
What are the key takeaways of the video? What should viewers learn from watching it?
What's our call-to-action? What do we want viewers to do after they've finished watching the video?
You can easily create a brief in Google Docs to serve as a living, breathing template that you revise over time – and that your team can collaborate on.
5. Use your brief to write an outline.
Once you've picked a topic and written a brief, it's time to start constructing your video script. We recommend starting with an outline to give structure to your video script. This way, you can break your video into subtopics and decide how your dialogue (or monologue) will progress.
6. Start writing your script, section by section.
Your video script doesn't have to be fancy. You're not trying to submit this script for any awards – its purpose is strictly functional. A good script makes it easy for the people on camera to get their messages across while sounding and acting naturally.
Writing a script isn’t the same as writing a college paper or marketing research report. You want to write the script how you want the video subject to speak.
Saying, "I'm gonna create a video after reading this blog post" on camera will read much better than, "I am going to create a video after reading this blog post." Keep sentences short and crisp and try to avoid compound sentences.
Make it thorough.
A script doesn't just include dialogue. If your video will require multiple shots, characters, or scenes, include these details. Be sure to include any necessary information about the set or stage actions, such as a wardrobe change.
Basically, you want the script to be thorough enough that you could hand it off to someone else to shoot, and they'd understand it.
Write for the audience and the platform.
Make sure you're keeping your script conversational for the people you're trying to connect with – and infuse humor, tone, and inflection accordingly.
For example, if you're writing a short-form video for Facebook, you might want to consider keeping your script choppier with sentence fragments. But if you're producing a long-form explainer video for your website, make sure you're as thorough as possible.
Script every single word.
It's understandable to think you can just jot down the main bullet points for a script, and then just wing it on camera, especially if you know your subject matter.
This approach makes it tough to communicate a message as clearly and concisely as possible and it usually results in a lot of redos.
So, we suggest scripting every last word. Doing this will keep you organized during filming and save you loads of time later.
7. Edit your video script.
Writing is tough, and it's easy to get stuck if you expect your video script to be perfect on your first draft. It's worth doing two to three rounds of edits to cut any unnecessary words in your writing.
These are a few more tips for editing your script so that the video script can make your final video shine.
Give yourself a break.
Step away from your script after you write it, and don't go back until you can look at it from a fresh perspective.
Check for transitions.
Dialogue and actions will move your story forward. So, look for moments in your script that feel abrupt or awkward. Then, add details that will help your viewers understand what is happening.
Cut the extras.
Great writing and interesting dialogue will be bad for your video if they don't advance your story. Edit out these parts and save them for a later project if you think they can be useful.
8. Do a verbal run-through off-camera.
Now that you know how to write a script, it's time for a table read. This is the part where you practice bringing your script to life on camera.
Why practice? Because some words look great on paper, but once you read them aloud, they just don't sound right. Reading your video script out loud can help you make the language more conversational and your sentences shorter.
You can read your script aloud while editing, but the table read is where you really get to fine-tune the tone. It’s when you can nix anything that sounds too proper, improper, robotic, or otherwise inappropriate for the message you want to convey.
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