How to use Instagram to increase your website visibility

Instagram is a popular social media site that can help you increase the number of visitors to your blog. Instagram became a marketing tool for bloggers, by presenting quality and interactive images of people on vacation, selfies, and food photos. What started off as a simple social media tool has evolved into one that can help bloggers increase audiences by delivering targeted traffic from high-quality sources. Instagram is one of the most popular social media networks, with over a billion people using it on a monthly basis. Various brands, ranging from cosmetic companies to subscription services to bloggers and larger big-box retailers, have found great success on this platform by establishing their brand or engaging with followers in various ways.

Understanding the psychology of social media sharing is the key to boosting traffic from Instagram.

With limited link capacity, you'll need a technique that will not only increase engagement on your posts but also drive traffic back to your blog or website. In this article, we will discuss how you can use Instagram to drive traffic to your website.

Put a link in the Bio

You must utilize your bio in order to share a link on Instagram. Most people won't take the time to copy and paste the URL into their browser window.

Your site's bio, on the other hand, permits you to provide a link. This can result in more people visiting different portions of your blog, such as the homepage, certain topics, or brand collaborations.

There are two sides to tackling this particular issue of traffic development.

Updating your bio with the link to your most recent post or modifying it depending on where you want to send traffic is a good idea.

If you want to enhance traffic, though, sharing a link to your blog post isn't enough. You can only be effective with a link in your bio if you make your followers aware of it. Make the most of Instagram Stories, Videos, and Feed to spread the news about the link you included in your bio.

Paste high quality and engaging images and videos

To leave a lasting impact on your audience, create eye-catching pictures and share them with the world. Experiment with Instagram filters, color overlays, and creative fonts to create fascinating posts that keep people coming back for more.

Canva is a free photo editing and graphic creation application available online. The User experience is simple to use, yet the capabilities are considerable for more expert bloggers. Use pull quotes from your blog content or bold captions over photos of video thumbnails on social media feeds to generate amazing graphics.

You can also utilize hashtags and logos in Canva to make your Instagram posts more interactive.

Video content is currently gaining popularity on practically all social media sites, including Instagram. When placed on an account feed, videos offer the extra benefit of creating longer engagements with your posts. Include a video teaser or a direct link to your most recent piece to let your fans know what they'll discover in it

Include videos in both stories and the normal feed to keep readers riveted to your postings. The more engagement you generate, the higher up on their feeds you'll appear, directing them straight to your bio link.

Build engagements

Engagement is not just about posting content about your site and just expecting others to see it. One of the most important things to remember when creating and using social media profiles to support a blog post is that you will not be successful if you do not communicate with followers on a regular basis.

Engage with others by liking, commenting, sharing photographs and videos that reflect their interests, tagging them in contests or promotions - anything that demonstrates that you are interested in them! People enjoy being heard and appreciated, so be sure to reward them with compliments after they've engaged with you. Connecting with other bloggers is a fantastic opportunity to make new connections while also increasing exposure for your own work.

While it's all too easy to get caught up in the aesthetics of your profile, you must ensure that people want to contact you. This is why developing a social identity for oneself is more important than having a visually appealing profile.

If you want to increase traffic to your blog or website, Instagram is a strong tool that you can use to achieve success and higher conversions. Keep these points in mind while sharing content on Instagram to ensure that you're getting the most out of the site.