How to Use IGTV for Business

IGTV is a feature within the Instagram app that allows businesses and creators to create and upload long form videos. It is not to be confused with Instagram Live. IGTV is all pre-made and edited before being posted to the app, whereas Instagram live features content that is streamed live.

The video length is IGTV's most appealing feature. Videos on your main feed can be up to 60 seconds long, but with IGTV, you have ten minutes to play around with. You have an hour if you're lucky enough to be a confirmed user with a miraculous blue tick!

How IGTV Works?

IGTV debuted a few years ago, but it wasn't as well-received as its designers had hoped. Initially, there was a button next to the messages icon at the top of the screen that directed visitors to the long form video material, but it didn't last long. When it became clear that people weren't using it, Instagram decided to take it down this year. The IGTV app, which is separate from Instagram, has garnered mixed reviews, with only about 7 million of Instagram's billion users having downloaded it.

Although the IGTV app is still available, content can be viewed and posted through the main Instagram app, making it somewhat redundant. Going to the Explore page and clicking the IGTV button there is the quickest way to find material. You can either navigate through Instagram's suggested content or search for a specific creator. Hold your finger over a post and wait for the message to display; you may then dismiss it, save it, or go to the user's profile to modify what Instagram shows you. You may also look for IGTV content by going to someone's profile and switching from their main feed to their IGTV feed.

How to Upload Videos to IGTV?

Publishing a video to IGTV isn't much more complicated than uploading a photo or video to your Instagram account, and it can be done in a matter of seconds. Naturally, you'll need an Instagram account to utilize IGTV, so make sure you're signed in to your Instagram account before proceeding.

After opening the Instagram app, tap the Settings icon in the upper right corner. Select the Create Channel option, and you'll be able to add videos to your IGTV channel as well as browse and watch videos posted by other creators.

It makes no difference which of these two apps you use to publish movies to your IGTV channel because the process is the same. Simply tap the IGTV icon, which resembles a television with an antenna, and then the Plus icon to add a video from your camera roll. Keep in mind that recordings longer than a few minutes might be quite enormous, and that if your video is more than one or two gigabytes, you might want to upload it to your IGTV channel from a computer.

Before hitting the Post button, write a description for the video and give it a catchy title. You can choose to enable the share to Facebook option before posting a video to your IGTV channel, but you can also share a video to multiple social media sites after it has been put to IGTV.

Go to instagram.com with your web browser open. You'll be prompted to submit login information if you haven't already done so; once you've entered your username and password, you'll be able to see your Instagram feed. To gain access to your Instagram channel, click the icon placed next to the heart-shaped icon that displays all alerts in the top right corner.

After that, click on the IGTV icon and then the Upload button. You can upload a cover photo or add a description and title once a new page has loaded. A Plus icon will appear on the left side of the screen, and below it will be the Drag and Drop a Video File message. You can either drag and drop a video file from a folder to the appropriate area of the screen, or use the + icon to navigate to the folder containing the film you wish to upload. If you want to share the video on both Facebook and IGTV, you must first link your IGTV account to your Facebook profile. After that, simply activate the IGTV and Facebook page option by clicking on it, then click the Post button at the bottom of the screen.

In addition, you can get more IGTV Likes and Comments from Hit Follow.

Top Tips for IGTV for Business

If you're thinking about using IGTV for business, there are a few things you can do to improve your results.

Shoot Videos Vertically

You can publish horizontal videos on Instagram, but it's best not to. Because most smartphone users hold their phones upright, requiring them to rotate disrupts their viewing experience and makes them less likely to stay engaged. You can also use software like Adobe Premier to convert a horizontal movie to a vertical file. However, shooting vertically is significantly more convenient in the first place!

Use SEO Techniques

While your video material should be the greatest it can be, don't forget about the text boxes. The title can be up to 75 characters long, and the description box has a massive 2200 characters to fill - so make sure you use them wisely. You can include up to 30 hashtags in your Instagram posts, just like normal, so use them wisely. Finally, regardless of your following amount (is that a fanfare we hear?!), you can include a clickable link, so make sure to include your website URL at the bottom.

Create a series of videos

While making one-off videos for IGTV is a terrific way to expand your audience, doing a series can truly take it to the next level. It's a good idea to start by thinking about a broad topic and how you can break it down into portions. Give it a catchy, SEO-friendly title and teasers at the end of each episode, and your viewers will be begging for more. Without even realizing it, you'll become a part of their weekly ritual!

Stick to Your Usual Branding and Aesthetic

Make sure your IGTV videos are consistent with the rest of your content when you're making them. If you're going to employ text overlays, make sure they're the same fonts and colors as your logo and website. Audiences enjoy being reminded of something they've seen before.

Conclusion

IGTV is a great marketing tools for brands and businesses. If you use it well, you can promote your products and services. If you want to get to speed up engagement on IIGTV, you can buy IGTV Views, Likes and Comments.