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How to Set up an Online Ordering System for Your Restaurant

If you're a restaurant owner, you've probably noticed food delivery is all the rage right now. Take advantage of this amazing opportunity to boost sales by setting up an online ordering system. Here's how.

By Laura-Andreea VoicuPublished 3 years ago 4 min read
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Example of online ordering function on restaurant website.

Did you know 86% of customers use online ordering and delivery services at least once a month? Moreover, 63% of people say it's much more convenient to order food online than to go out to eat. And why wouldn't it be? You don't need to leave the house, you get food delivered fast, and you can even pay online. Restaurants who don't offer online food delivery stand to lose more than 70% of their customers. Here's how to set up an online ordering system on your restaurant's website.

Advantages of an Online Food Ordering System for Restaurants

Before we get into the how of it, let's look at the why. What are the main advantages of setting up an online ordering system?

  • It's fast and easy. You won't have to take orders on the phone anymore, which will streamline your restaurant operations. Thus, you will become more efficient and take more daily orders.
  • It increases sales. Having an online ordering system will expose your restaurant to thousands of people, increasing the chances of them buying something from you. The result? More sales.
  • It stimulates hunger. An online restaurant menu complete with mouth-watering photos of your dishes will make customers want to order from you ASAP. It's like going to the supermarket hungry. When starving customers browse a menu, they're more likely to order more.
  • It's open 24/7. With online ordering, you'll make sure you never miss an order. Customers will be able to place orders even when your restaurant is closed and select their preferred delivery time.
  • It helps you gather customer data. You will learn who orders from you often, which dish they prefer, what's your most popular food item, and so on. You can use this information to create targeted restaurant promotions and gain more return customers.
  • It eliminates errors. It's easy to misunderstand something over the phone. This can lead to you delivering the wrong order. Then, the customer will never order from you again or leave you a bad review. You can avoid this with an online ordering system.
  • xfproIt lets you keep all your profits. As opposed to food deliver portals that take a percentage of every sale you make, having an online ordering function on your restaurant website ensures you'll keep your profits for yourself.

How to Set up an Online Ordering System

The first step in adding an online food ordering system to your website is choosing the right one for you. Since your main concern should be to cut costs, choose an online ordering system that's free, like GloriaFood.

Then, create your restaurant profile by adding information like opening hours, location, cuisine, etc.

Next come the pickup and delivery options. Select the zones in which you deliver, making sure the choice is profitable for both you and your customer. You can add a delivery fee or a minimum order limit depending on how far the customer is from your restaurant.

I recommend the second option because you will give customers more food for the same price. Instead of them ordering one dish and paying extra for delivery, they can add a dessert to their order to get to the minimum order limit.

On to the most important part of setting up an online ordering system for your restaurant: the menu. Our easy-to-use drag and drop editor is perfect for unexperienced restauranteurs because you can add your food items, portion sizes, toppings, and images without breaking a sweat.

Plus, if you don't have original images you can use, choose from our extensive gallery of high-quality, irresistible food images.

To have the online ordering button displayed on your website just like in the image above, you'll need to copy and paste a HTML code onto your website. It's that easy!

Finally, to start taking orders, download our free accompanying app on your smartphone or tablet. You will get a notification every time a customer places an order, and you will be able to accept it with one tap.

Now, all there's left for you to do is cook your delicious dishes!

What If I Don't Have a Restaurant Website?

If you want to start taking online food orders but you don't have a restaurant website just yet, don't worry. Getting one is easier than you think. Consider using our restaurant website builder, which does all the work for you in exchange for a monthly fee.

You won't have to worry about the menu not looking right or the pictures not loading on mobile. Everything is fully optimized to give customers a flawless experienced no matter what device they use.

You're Just Steps Away from Taking Your First Order

Now that you've learned about the advantages of online food delivery and how to set up your own delivery system, you're literally steps away from making money on your first order.

Open an account on our website and you can start taking orders by tonight. If you have any questions, I'd be more than happy to answer them.

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About the Creator

Laura-Andreea Voicu

Experienced content writer with a passion for marketing and SEO. Currently a marketing specialist at GloriaFood.

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