How to Schedule Your Messages & Campaigns on LinkedIn

Always remember that the first step is the hardest. Later with proper management, everything starts falling into the right places. Since new activities are complicated and daunting at the start, it's not necessarily the end that is also the same.

LinkedIn is a whole different world for managing messages and running campaigns. Many times, marketers and managers get themselves in hot water. It happens primarily due to the mishandling of LinkedIn automation tools. In pursuit of LinkedIn lead generation, they commit mistakes scheduling messages and running campaigns on time.

LinkedIn is a tricky place where its algorithms are different. If they detect linked automation, they will either ban the account or flag it as suspicious. So, while understanding the platform's algorithm, let's learn how to schedule your brand's messages and campaigns on LinkedIn.

Why Schedule LinkedIn Messages?

Scheduling the messages on LinkedIn means you will automatically connect with your prospect lead at a specified date and time. The business itself handles the settings. The art of scheduling LinkedIn messages is handy when a target lead asks for time to respond. Therefore, these messages will reach them exactly when they told you to respond.

It is excellent when you have a lot of prospects leads in the sales funnel. Reaching everyone at the specified time takes a lot of work. These scheduled LinkedIn messages helped at that time a lot.

When you schedule messages, you are:

• Saving time.
• Reconnecting with the leads without missing them.
• Organizing your business's sales funnel.
• Continuously expands the network of professional contacts.
• Gets credibility and helps in promoting image as a professional.

How to Schedule LinkedIn Messages Like A Pro?

There are two ways to schedule yourself on LinkedIn. LinkedIn itself is offering the first process. The LinkedIn Scheduler automates the complete scheduling process. Businesses can sync their Google Calendar or Office 365 within their InMail composing window. However, this automation is limited to finding and scheduling interviews for candidates.

The other way is using a LinkedIn automation tool. This linked automation is solely to schedule LinkedIn messages. With an enhanced mechanism of CRM and planning notes, Piwaa is a great tool that helps.

At Piwaa, sorting out the conversations for ideal results is recommended. Don't apply the filter on "unread" messages only. Instead, use filters on the last person who sent the messages. It provides complete access to a scheduling chart where businesses can set interaction times and dates.

Piwaa also has tags that mark a contact and allow memo writing with each person. Using the platform, you can also check the prospect's contact information, from emails to company names and contact numbers.

Why Schedule LinkedIn Campaigns?

When a business creates a campaign in LinkedIn's Campaign Manager option, they can set their budgets and bids and schedule the time and date of running it. Many novice businesses ask why to schedule LinkedIn campaigns and wait to run them.

Sometimes more than research is needed to run the advertising campaign instantly. It takes time and effort to identify the target audience, gather knowledge about the market, and scrutinize the potential of each prospect. On the other hand, sometimes target leads have a specified time to get online on the forum.

Therefore, all your efforts will be wasted if you run a LinkedIn campaign when your target audience is unavailable. For such reasons, it is excellent to schedule LinkedIn campaigns.

How to Schedule LinkedIn Campaigns – Step-by-Step Guide

These steps will help businesses set up and schedule LinkedIn campaigns like a pro. Before starting, it's necessary to know that these steps are followed after clicking the "Create Campaign" option.

Wisely Choose Your Campaign Objective

The first step is to be clear about your campaign objectives. Build your campaign around the ideology of what you desire to achieve after advertising. Identify whether your goal is to create awareness, give a chance to people to consider your brand, or get conversions with leads.

Select the subcategory that defines your brand precisely and not in general. Here is the tip! Always work around awareness, conversions, and consideration subcategories when scheduling LinkedIn campaigns. This will help in enhancing the sales funnel with relevant leads.

Know and Select the Right Audience

Knowing the right audience is necessary when you desire to schedule LinkedIn campaigns. Be clear and specific before making any decision. Talk with your managers and brand advertisers and come up with the correct audience first.

Once done with it, select the language you prefer. LinkedIn is a vast platform offering a selection of 19 different languages. Make sure to choose your preferred language, as it's the foundation of your campaign.

Now start customizing the location settings. It helps in targeting the audience and building relationships ideally. Start from the highest value, i.e., continent, then move to the country and later the state or preferred region. There is a setting of excluding areas where you want to avoid running your campaign.

To finalize the scheduling phase of the audience, specify the demographics, company, interests, education, and job experiences. The most important tip is to use matched audience feature to make your work easy. It helps in precise targeting with the combination of first-party data on LinkedIn.

Advertisement Format Creates A Difference

Choosing an advertising format is mostly ignored before scheduling LinkedIn campaigns. Businesses randomly select this part. However, it plays a crucial role in defining the complete framework of the campaign.

When choosing the advertising format, be sure about your campaign objective and the right set of audiences. Some of the leading advertisement formats that work for all businesses are:

Image Ads – These allow businesses to promote their messages directly in the news feed of LinkedIn. It can be targeted to a specified audience with brilliance.

Text Ads – There is a headline, text, and the capacity of an optional image in it. You can place it on the page or the right rail on the LinkedIn desktop pages.

Video Ads – Businesses can engage their target audience with interactive content reaching their news feed directly.

Message Ads – LinkedIn messenger helps share personalized messages directly to prospect leads with a CTA. These ads are delivered when the particular LinkedIn user is active.

Carousel Ads – With a swipeable series of cards, carousel ads allow businesses to share an interactive story. These ads are also shown in the news feed directly.

Conversation Ads – Develops a choose-your-own-path experience, enhancing user engagement with better conversion rates. With conversation ads, businesses can create as many CTA as they desire.

Dynamic Ads – Builds personalized and customized ads on LinkedIn desktop versions only. They allow businesses to showcase their products, acquire new followers, and share thoughts conveniently.

Here is a tip to refine your advertising strategy! Businesses must follow the best practices in all ad formats to showcase their value. They must try to make every word count, leaving an everlasting impact. The images must be eye-catching, and the content should be attention-grabbing with precise CTA placement.

Setting Budget

Schedule LinkedIn campaigns as per the budget capacity of the business. During this second last step, you can schedule daily or weekly budgets and develop a complete spending structure.

However, you need to change the date as per your requirements. The date of the campaign sets all by itself to the existing one—Schedule a LinkedIn campaign at your convenience and when potential leads come online.

It is recommended to automate the bidding option as the tool will work as per your prescribed budget and requirements. To avail of the best of the platform, go with the recommended bid or higher.

Launch and Optimize

Once you have finalized the objective, the target audience, the advertisement format, and the budget, let's optimize it. Schedule LinkedIn campaigns should be checked thoroughly before finalizing them. It takes less than 24 hours for the LinkedIn platform to review the campaign before displaying it to the members.

Start utilizing the power of LinkedIn automation tools once your ad is active. Gather data and insights to improve your strategies and optimization. A bit of tweaking will augment the results of the campaign. Remember, scheduling the drive and running on accurate timings will boost the reach every time.

Best Tools to Automate Your LinkedIn with Scheduling Efforts

So far, we have understood that there is a need to schedule LinkedIn messages, as well as schedule LinkedIn campaigns. But knowing the tools that can prove worthy and helpful simultaneously is necessary. Results and potential leads for the sales funnel are all that is needed for businesses. Therefore, LinkedIn scheduling tools can automate the process and bring in your desired results.

However, LinkedIn is strict when it comes to automation. It is never in favor of it, and its User Agreement confirms that the platform has the right to restrict or ban a profile in case of automation.

What Must A LinkedIn Scheduling Tool Have?

Before comparing and evaluating some leading LinkedIn scheduling tools, let us understand what to look for when searching. Hundreds of different tools are available, but which offers the best service must be known. It is always challenging to manipulate the algorithm of LinkedIn. Therefore, knowing what to look for before finalizing any decision is better.

Never Beat the LinkedIn Algorithm

Since LinkedIn does not favor automation, not all tool tools can manipulate the system. Since you want to avoid getting kicked from the platform, never try to beat the algorithm of LinkedIn. Ensure the linked automation tool complies with the social media platform standards.

Breezy to Use

If your LinkedIn scheduling tool is super hard to use, be sure the results will differ from those you expect. A complex interface welcomes errors and ambiguity, sacrificing the core requirement of the platform. Therefore, always use a trial version before finalizing any scheduling tool and check if the interface is easy to use.

Support

Even when the LinkedIn scheduling tool is easy to use and follows the platform's standards, if the support is worse, there is no point in getting it. It is optional that the license should be available 24/7, but they must be cooperative and understanding. With it, managing the tool in the long term is possible.

After understanding these requirements, here are some safe and undetectable tools on the platform. These LinkedIn scheduling tools can automate your process, produce excellent results, and wouldn't lead to a ban or restricted account.

LinkedCamp:

LinkedCamp is a lead generation tool, LinkedIn automation, marketing, and advertising tool. It is the best and most effective LinkedIn automation tool to schedule your all LinkedIn marketing process. It is designed to provide a competitive edge to brands using a data-driven approach. LinkedCamp plans the content and schedules messages and campaigns by collecting data and other insights for better results. Its performance dashboard works as a planner that develops social movements quickly.

The platform offers the feature of finding the right people, ensuring better opportunities, and trying to resolve critical issues. Starting at $56 per month, LinkedCamp uses customization for every potential lead with varieties depending on the profile and interests. LinkedCamp ensures personalized user experiences while targeting the audience from the mass.

ContentCal

With various options to customize, publish, and analyze content using a linked automation algorithm, ContentCal is a brilliant tool for scheduling on LinkedIn. Being a visual planning calendar, the platform's dashboard is intuitive and exciting for businesses. It has tons of demo videos, helping marketers understand the workflow. With advanced analytics, companies can get hands-on organic data on LinkedIn regarding clicks, impressions, and engagement ratio.

It has a content hub where users can easily create and store templates, ideas, and links. Whether it's a press release, blog, or article, ContentCal can instantly complete every form of data. With $204 per year, the professionals can also auto-publish different content on LinkedIn. Scheduling messages and campaigns becomes easier with snippets that save hashtags and URLs. The visual planning grid makes it super easy to use.

SocialPilot

Being a phenomenal LinkedIn scheduling tool, SocialPilot is an excellent choice for SMEs and enterprises. From managing and organizing the LinkedIn account to searching prospects in relevant groups, SocialPilot does it all—the platform schedules LinkedIn messages and schedules LinkedIn campaigns as per the interests of target profiles. The LinkedIn automated messages are personalized with clear and engaging context.

Being easy to navigate and user-friendly SocialPilot costs around $30 per month and $306 per year for professionals. It can schedule posts across multiple platforms, augmenting the brand's reach. The RSS feeds shift the blogs to auto-sharing mode, minimizing the manual hassle. The social media analytical tools help improve LinkedIn's overall performance with efficiency and efficacy. From bulk scheduling to content sharing, SocialPilot does everything in a breeze.

CrowdFire

While scheduling LinkedIn messages, posts, and campaigns, CrowdFire is another leading LinkedIn scheduling tool. Whether it is a blog, article, or video, the platform schedules everything seamlessly. It also allows sharing posts on different networks and customizing the messages.

With $99.99 per month for VIP customers, CrowdFire curates the articles after utilizing thousands of sources across the globe. With image recommendations, businesses can make shareable images for conversational campaigns. The intuitive dashboards make the pieces appear directly on the feed. Companies can schedule campaigns as per the need of their target audiences smoothly.

Loomly

Offering multiple scheduling messages and campaign features, Loomly is a phenomenal tool for achieving success on LinkedIn. Loomly started as a simple social media calendar but became a great LinkedIn scheduling tool. From publishing content to customized messages and personalized campaigns, Loomly manages everything perfectly.

With $204 per year for the professionals, Loomly manages social media content, ensuring organic ads and posts. It notifies and organizes images, videos, links, templates, and notes in the brand's library for continuous usage. It also posts sponsoring for augmenting each post. The support on Loomly is impeccable, and the user interface is easy to navigate.

Conclusion

LinkedIn automation tools, when combined with LinkedIn scheduling tools, the process becomes more accessible, faster, and seamless. Businesses can easily leverage the platform's power by reaching out to potential leads at a specified time and date.

LinkedIn is an excellent platform if businesses learn to use it smartly. Schedule LinkedIn messages and campaigns offer tremendous benefits that save time and help companies conveniently manage other works.