How to rank your brand high on search engine

So you wanna start a new website and want it to rank high on the search engine or you already have a site and want to rank it higher than it’s at. So you looked it up and saw the term “SEO strategies” mentioned on almost every search result.

But why? And what does it have to do with your site’s ranking? And how should I implement it?

These are some of the questions you might have had when you came across the term. For you to understand this let me first tell you about what SEO stands for. It stands for “Search Engine Optimization”.

So after learning the abbreviation, you might have already guessed how it’s related to your site ranking and why you need it.

Still, let me explain, as the name suggests SEO is meant to be used to optimize your brand website specifically for the search engine. It’s not some software that if you install your site rank high governing. It’s jest some set of techniques and advice that help you to ready your site is such that not only does it follow the search engine guidelines but also looks appealing to both the search engine as well as the visitors.

Now you are thinking what are the search engine guidelines? Well, they are set rules that search engines follow when indexing, searching or ranking a site. Some of which are lax while others are very serious. The number of rules is different for every search engine. But one thing is for sure that you should keep these rules in mind when preparing your site. Not only will it help you to get a high ranking in the search engine but also ensure that your site does not get penalized by the search engine. That’s the last thing you want. And besides, if you were to go through them 1 by 1 then it would take you a lot of time to understand them let alone completing them. Cause google alone has over 200 guidelines to follow. Then there’s google, bing, yahoo, baidu, etc.

So doing SEO is so much easier. Not only does it help to ensure ranking across all the search platforms but also helps you to increase the traffic of your site as well. All in all the best way to increase your site ranking is through SEO.

SEO can be divided into two types. On-Page SEO and Off-Page SEO. Both are divided on what you need to do on the site and outside the site. Now let’s discuss them more elaborately to help you understand them better so that you can optimize your website correctly and drive more traffic and rank it high in the search engine.

If I were to explain every little component of it, you would get bored. So I would keep it short and discuss the core components you mainly need to keep in mind to rank your site.

On-Page SEO

On on-page, it’s all about how you optimize your site’s content, its functionalities, and other aspects that are to optimize according to search engine preferences. So that when the bots visit your site they may find it appealing and hold you in high regard.

Keyword Research & Usage

Whenever we are searching for something in the search engine we write some phrase related to it to find what we are looking for. These phrases are known as keywords. And before starting anything you must first determine what keywords do you want your site to be ranked for.

You can’t just use any random words and hope to rank your site for it. Your keywords should be relative to the purpose of your site. Cause depending on those you will be making your quality content that is going to represent your site to the search engine as well as to your visitors.

Also, don’t assume that it’s easy to rank your site for your select keyword. Believe it’s tough especially for single phrase keywords such as stream, platform, creator, earning, etc. Thus it’s recommended to target longtail keywords. Buy longtail I mean descriptive keywords that are more specific. Like video streaming service, content creator, social media platform, authentic online earning opportunities, etc. Now, these types of keywords aren’t as competitive as single phrase keywords also they are more specific which helps to narrow down the search even more.

Optimized Contents

Various types of content are written and different info graphs and images are used when creating a website. These are used to describe your brand to the visitors as well as the search engine. So believe me when I say this, that these contents and images are a very important factor when deciding your ranking on the search engine.

And this also tests your use of keywords on the contents as well. Cause if you were to throw them here and there in an unorganized manner where they don’t even hold the meaning for which they are being used or stuff as many as you can on a single paragraph without caring whether it’s readable friendly or not then it will do more harm than good. Cause if they are not even readable so how would the search engine rank you for them. And if the user isn’t able to understand where you provide the service that he is looking for that why should he/she visit you. Which will result in an increase in the bounce rate of your site that’s truly harmful to your ranking.

So it’s wise to use the keywords moderately in such a way so that the search engine ranks you for them and they don’t lose the meaning for which they were meant. This way even the visitor would understand your site’s purpose and stay for a longer time.

Try To Resolve And Improve The Technical Aspects Of The Site

Though contents and keywords are important, they aren’t the only thing that makes up a website. There’s the skeleton HTML for the basic structure and CSS, JS for styling, and other visual purposes. There’s also the backend which includes the server and other functionalities as well. So when preparing your site must also keep an eye on them as well.

Here are some of the basic points that have under your strict supervision case they are the thing that the visitor and search engines will see when they visit your site. And if these are not working as planned then you might face more issues.

• Make sure that the side load speed is fast.
• Replace links that don’t point to their intended page.
• Make sure that custom pages for protocols such as 404, 302, etc. are available.
• Use header tags systematically as they represent your page site titles.
• Use pretty url.
• Write a meaningful meta tag description.
• Include alt text on images.
• Make sure that the media and assets files are optimized.

Off-Page SEO

Like how you optimize your site on the inside it has to be done outside as well. Nobody would know about your brand if you don’t tell them about it. Off-page seo techniques are developed for such purposes. So let’s dive into it.

Generate Backlinks

We know that the more famous the person is more people want to know about him/her. It’s the same for new sites as well. If you get highly valued sites to mention you then not only the visitors but also the search engines will look at you with interest and improve your ranking because of it. Such links are known as backlinks.

In the case of backlinks it may seem easy but trust me it’s not. Especially if you want to get high-quality backlinks from sites with extensions such as .gov and .edu.

You might think so if that the case you would just tell your friend and family or use another site you own to provide a link to your site. Well, even you do that unless those sites are of high value then getting links from them wouldn’t matter as much.

It’s the more links the better but in the case of backlinks, the more quality links the better. So it’s best to look into sites that are well known and renowned in your line of work and ask them to provide you such links. Not everyone will give instantly but those who you get will be a game-changer for your site. Cause one quality link is a hundred times better than normal links. And search engines also value such links. Since they know how it is to get a link from these sites.

Use The Power Of Social Media Platforms

Social media, now who doesn’t know about this type of platform. From young to old it’s popular among all of them. Especially among teens. And because of its popularity, it has also become an irreplaceable tool for brands who looking to promote themselves through this platform.

Whether the site is old or new, they have corresponding social pages related to them. For instance, Fiverr, Streaming Plug, Daraz, and many more have pages in well-known social media like Facebook, Twitter, Instagram, etc.

But why? Because not only are they able to connect with their visitor and get feedback from them faster but also these social media pages are more discoverable than any new site out there. Since they have been around for a long time and have high traffic thus their pages hold weight to the search engines.

Utilize The Power Of Blogging

We already know that quality backlinks are hard to come by but that doesn’t mean that we should just wait for them to accept. In the meantime, we can use guest blogging or use our site’s inbuilt blog to promote ourselves. Though it might sound easy but believe me it’s difficult as asking for a backlink. Cause if you want to guest post on a high-quality gust blogging platform your contents need to be natural as well as not filled with your links since it might clash with the privacy policy of the blog site. They need to be moderate and the usage of your site links and keywords should be tactical.

But if you are able to get a high-quality backlink from such sites then it would be a huge plus point for your site.

Aside from this using your own blog to post and request famous blog posting sites to feature your blog is also a great strategy. This way even if there are no links or mentions about your brand in the post since it’s hosted on your own site it’s going to drive a lot of traffic to your site.

And you can even do guest commenting as well. By comment, your site links on relevant posts that are related to your topic is another good way to utilize your blog posts.

Conclusion

Keep in mind that you aren’t the only one who’s doing seo to rank their site. There are many new sites out that are aiming the same. So you should monetize your site on a regular basis and update its content according to current trends so that you don’t lag behind. And most importantly our goal is to have a high ranking and solid foundation in accordance with search engine regulations. So the process might seem slow, thus you might be tempted to follow other solutions that might help you to get your site ranked higher but most of those solutions go against search engine regulations which might become a reason for your site to be penalized and as I have said before that’s the last thing you would want. So it’s best to avoid such methods and have patience. As they say, patience is bitter but its fruit is sweet. And following seo strategies you are able to achieve your desired results slowly but surely.