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How to rank videos on YouTube

Here's how to rank a video higher on youtube search results.

By Emmanuel ChukwuemekaPublished 2 months ago 3 min read
How to rank videos on YouTube
Photo by Christian Wiediger on Unsplash

As anyone who has tried to rank a video on YouTube knows, it can be a frustrating process. You spend hours upon hours creating and optimizing your video, only to find that it doesn't rank as high as you'd like it to.

This frustration is understandable. After all, YouTube is the second largest search engine in the world, so it stands to reason that ranking high on YouTube would be a valuable endeavor. But the fact is, ranking a video on YouTube is not as simple as it may seem.

There are a number of factors that YouTube takes into account when ranking videos, and unfortunately, many of those factors are out of your control. But here are some things you can do to rank your videos on YouTube.

1. Use keyword-rich titles and descriptions.

Adding relevant keywords to your video title and description is an important part of optimization. You want to include keywords that are relevant to your video content and that people are likely to search for. Here's how to find and include relevant keywords:

  • Use keyword research tools like Google AdWords Keyword Planner and Wordtracker to find relevant keywords.
  • Include those keywords in your video title and description.
  • Make sure your keywords are included in your tags.
  • Use keyword-rich annotations and links in your video to help people find your content.

By following these steps, you can ensure that your video is optimized for search and that people can easily find it when they're looking for content like yours.

2. Optimize your thumbnail image.

Your thumbnail image is an important part of your YouTube channel. It's the first thing people see when they visit your channel, so it's important to make sure it's optimized. Here's how to optimize your thumbnail image:

  • Make sure your thumbnail image is high quality. A high-quality thumbnail image will make your channel look more professional.
  • Make sure your thumbnail image is relevant to your channel. A relevant thumbnail image will help people understand what your channel is about.
  • Make sure your thumbnail image is eye-catching. An eye-catching thumbnail image will help people remember your channel.
  • Make sure your thumbnail image is unique. A unique thumbnail image will help your channel stand out from the rest.

By following these tips, you can make sure your thumbnail image is optimized and will help your channel succeed.

3. Use tags.

If you want to optimize your YouTube video you have to use tags. Tags are keywords that describe your video. They help YouTube understand what your video is about, and they also help it show up in searches. Here's how to find and use them. To find tags, look at the keywords that YouTube suggests when you upload your video. You can also look at the tags that other videos in your niche are using. To use tags, simply add them to the description of your video when you upload it.

4. Promote your videos.

You can promote your YouTube video by sharing it on social media and forums, emailing it to friends, or embedding it on your website to help them get more exposure. You can also use YouTube’s paid advertising platform to reach a wider audience. To do this, go to your YouTube video manager and click “Create an Ad.”Once you have created your ad, you can then target your ad to specific audiences. You can target your ad by demographics, interests, or keywords.

5. Engage with your audience.

Make sure to respond to comments and questions left on your videos, as this will show YouTube that your channel is active and engaging.


This article has provided some tips on how to rank videos on YouTube. By following these tips, you can improve your chances of ranking higher in YouTube search results. If you have any questions feel free to leave them in the comments.

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About the Creator

Emmanuel Chukwuemeka

Hi, I'm Emmanuel, a 20-y/o tech & social media writer. I simplify complex ideas for others. A fresh perspective on tech & social media. My goal: help creators reach their potential. Join me on this exciting journey in tech & social media.

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