How To Monetize Your YouTube Videos
Tips to Maximize Your Profits
Monetizing your YouTube account means more than just slapping on a few ads and calling it a day. In order to really take advantage of this opportunity, you need to first understand exactly what makes an effective monetization plan and then tailor your strategy accordingly. The scope of monetizing your YouTube channel extends far beyond just the typical advertisements that appear before or during the video. There are several different opportunities available to you as an YouTuber, which you should explore before making any final decisions. Here are five tips to maximize your profits from monetizing your videos and build a foundation for long-term success as a Vlogger:
Plan out your ad placements
The first thing you need to do is figure out where your advertisements will be placed. You have the option to place ads in a number of different places, but only a select few will be truly effective. The best place to put ads is at the beginning of the video. If a viewer watches the entire video and then clicks on the ad, it’s as if they chose to watch an advertisement and then decided to click on it because they were interested in the product. There’s also the option to place ads before the video starts playing. If a viewer doesn’t want to sit through the ad, they can click the “skip” button. Studies show, however, that ads before the video starts playing are much less effective than ads at the beginning.
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Offer exclusive content for a fee
If you have an especially high-traffic channel and you monetize it appropriately, you may find that you’ll make more money than you know what to do with. While this is great for your overall finances and can be a great source of passive income, it’s not very beneficial for your channel or your brand. There’s nothing wrong with offering your top-shelf content for a fee. It doesn’t have to be a large amount of money either. A $1 fee can be enough to make you a decent profit, especially if you have thousands of subscribers. People are willing to pay for exclusive content if it’s something they really want to see. It can be anything from a tutorial on a certain topic to answering a specific question from your audience.
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Don't forget about YouTube advertising
Not all of the advertisements on your channel are going to be pre-roll. Some of them may appear as mid-roll advertisements, which play during the video itself. Another option is to completely replace the video with an advertisement if you think it will be especially effective. This type of advertisement is called an “interstitial”. Depending on your audience, type of content, and other factors, you may find that one form of advertisement is more effective than the other. This is something you’ll want to test and figure out for yourself over time. There’s no way to know what works until you try it out for yourself and see how your audience responds.
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Bottom line
There are several ways to make money off of your YouTube channel, but they’re only going to work if you plan them out properly. The first thing you need to do is decide where you want to place your advertisements. Once you’ve got that figured out, you can start monetizing your channel. If you follow these tips, you’ll be well on your way to creating an effective monetization plan and maximizing your profits. Keep in mind that YouTube advertising is always evolving, so you’ll need to stay vigilant and study the latest trends in order to remain successful.
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