How To Increase Domain Authority? In 5 Simple Steps

Although, there are several factors that Google takes into account to determine your website’s organic ranking. One of the few most important among them is your website domain authority. Domain authority allows you to judge the overall performance of your website and compare your DA score to that of competing websites to see where you stand.

Domain authority helps businesses figure out where they may rank on search engine results pages (SERPs). Knowing your domain authority may help you create or improve your marketing strategy. But how do you know what your website domain authority is? And what’s a good Domain Authority?

By the end of this article, you will understand what domain authority is and how to increase domain authority?

This whole article we will cover:

=> What is Domain Authority?

=> What’s a Good Domain Authority?

=> How to Check Website Domain Authority?

=> How To Increase My Domain Authority?

Before moving forward to “how to increase my domain authority” let’s first understand the term “Domain Authority”.

What is Domain Authority?

Domain Authority or DA is a search engine ranking score that predicts how likely a website will rank on search engine result page SERPs. It is a metric developed by Moz ranging from one to a hundred. A higher DA score means a higher ability to rank better on search engines.

Domain Authority value is calculated by evaluating multiple factors, including linking root domains and a total number of external links to a site, the quality of your external links, the quality of your website’s content, and social signal.

Why Should You Care About Domain Authority?

Although Google Search algorithm doesn’t directly consider Domain Authority as ranking factors. but a study by Ahrefs reveals that DA may be a useful metric by which to gauge how much organic traffic you may receive from Google. The higher your website domain authority is, the more likely you gain a higher search engine ranking and receive more and better web traffic.

What’s a Good Domain Authority?

Moz uses more than 40 different factors to determine your Domain Authority score. here we have some of the most important factors that Moz Consider:

=> Number of unique relevant backlinks

=> Quality of external links

=> Number of external links

=> Quality of website content

=> Social Signals

=> Site structure and use-friendliness

According to Moz Algorithm, Domain authority is scored on a scale of 1 to 100 where 1 is the worst, 100 being the best.

=> Domain authority between 40 and 50 is considered average.

=> Domain Authority between 50 and 60 is considered good.

=> Domain Authority over 60 is considered excellent.

How to Check Website Domain Authority?

When you think about” how to increase my domain authority”, the first thing that comes to your mind is what is my website domain authority or how to check it. Although there are various tools available online, the easiest way to check the Domain Authority of a website is to use the free Moz Domain Analysis tool.

Here you have to simply enter the URL of the website into the search bar shown in the above image. Then click on CTA “Analyze domain” then the tool will show you its Domain Authority score alongside other useful information including Linking root domains, keyword ranking, and spam score.

This way you can simply check your website Domain Authority.

Now when you are aware of what is domain authority and why it is important. and what is the good domain authority score as we have discussed earlier in this post? We have also discussed how you can check your domain authority.

So now what next?

If you checked your website domain authority score and if it is not good or below average you’re probably wondering how to increase my domain score. Right?

How To Increase My Domain Authority?

Domain Authority is mainly influenced by the links and their quality that point to your site. If other websites link to your site, it typically means that they like your site content and find it valuable and useful.

The only possible way to improve your Domain Authority is to land high authority backlinks to your site from authoritative sites. So what all you need to put in a good link-building strategy that will help you gain high-quality authoritative backlinks.

Here we have narrowed six points into further detail about the exact strategies you can use for increasing domain authority.

1. Prefer Quality Over Quantity

=> Mozrank is one of the most important factors that the Moz algorithm uses to determine your domain authority value.

=> MozRank is exactly a metric used to score the strength of your website’s external links. It not only takes into account the number of backlinks to your site but also the quality of those links.

=> Quality tends to beat quantity, which means it is better to have one good high authority external link than two low-quality links.

2. Analyze your site backlinks

=> You need to analyze all your site links to prioritize relevant backlinks before thousands aren’t significant.

=> Make sure to have the high authority do-follow backlinks from relevant websites.

=> Make sure to rectify broken links.

3. Make sure to have high-quality content

=> If you think of how to increase your domain authority, the first thing you need to consider is Your site content. Website content is one of the main factors on which a website’s search engine ranking is based.

=> Create quality content, which makes it easier for you to gain natural and relevant backlinks.

=> Generate quality content based on your core audience needs, it should be informative and interesting.

=> You need to update your older content timely.

4. Study your competitor’s backlinks

=> This is one of the great strategic approaches if you are thinking of how to increase domain authority.

=> If your competitor’s domain authority is better than your site domain authority, one of the best ways is to study their backlinks.

=> Identify their potential external links so that you can plan to get similar ones.

5. Spread your web content

Since you know a website domain authority majorly depends on high authority external links back to your site. You can strategically spread your web content via social sharing sites.

Here we have listed certain activities that can lead to links directly. Here are a few:

=> Release Reports or studies.

=> Release Statistics round-ups.

=> Provide testimonials

=> Share Infographics.

=> Share Interviews.

=> Do Guest Blogging.

=> Publish Newsworthy Articles.

=> Share Personal Stories.

=> Submitting directories

=> And more...

Remember a site domain authority is majorly dependent on site backlinks and content quality. So you should focus on gaining natural high authority backlinks and original high-quality content is the real sauce that helps you with the same.

Conclusion:

Hope you get that the link building is central to increasing your website’s DA.

Increasing Domain Authority is not a one-day process, it needs a long-term strategy and efforts — it takes time and you don’t see immediate results. However, following these practices not only help you improve your website DA value but also increase traffic to your site.

If you don’t have the time or expertise to implement link building strategies on your own, then consider hiring experts like Digital Marketing Services specialized in building high quality links at a higher scale for businesses in a variety of niches.

Focus on gaining quality links naturally or via dedicated link building strategies, it will automatically boost your Domain Authority score. Good Luck!