How to find perfect affiliates for your iGaming business

Affiliate marketing is an essential component of your marketing strategy. In contrast to conventional digital advertising systems that may restrict or preclude the majority of gaming-related advertisements, affiliate marketing emerges as the most suitable alternative for attracting new clientele to your iGaming business.

This article will assist you in navigating the process of discerning, evaluating, and collaborating with the appropriate affiliates for your online casino. To acquire a deeper understanding of how affiliate marketing functions for online casinos, read the article titled "Affiliate marketing for online casinos." For further insight into marketing endeavors within the iGaming industry, we recommend reading the article "How to market an online casino".

Finding the affiliates

Identify your competitors' traffic sources

After completing your marketing research, you will possess a list of your primary competitors. It is then crucial to find out the sources from which they derive their traffic. One of the most effective methods for increasing traffic involves partnering with affiliates. Consequently, it is vital to determine the websites affiliated with your competitors, the type of traffic they receive from these websites, the best-performing affiliates, and other relevant information.

1. To examine your competitors' traffic sources, employ SEO research and analysis tools such as Ahrefs, Semrush, and Similarweb. Based on our observations, these tools exhibit approximately 75% accuracy and a 25% margin of error, enabling you to form a general impression of your competitors' traffic sources.

2. The subsequent step entails defining referral sources. In essence, referral traffic refers to visits to your website originating from links displayed on various other websites. Utilizing the aforementioned tools, you can pinpoint the referral sources. Traffic generated from affiliates is visible in the list of referring domains. As a result, you can compile a list of affiliates responsible for providing your competitors with the majority of their traffic. Placing advertisements for your services or links to your products on these affiliates' websites might constitute the next highest priority for promoting your online casino.

3. An alternative approach to identifying affiliates for your online casino involves examining the keywords your competitors predominantly use for positioning. After inputting these keywords into the search bar, assess the rankings of the websites on the first page. Observe the affiliate websites that appear upon entering those keywords and research their content. You may wish to position and promote your online casino on their websites as well. Given that these affiliates occupy the first page of Google, they may potentially contribute a substantial volume of traffic, provided you establish effective communication with them.

Research the competitors of top affiliates

With the list of top affiliates in hand, it is essential to explore further possibilities. Identifying and researching the primary competitors of the affiliates you have already found can prove beneficial. The most effective approach is to employ competitor analysis tools provided by Ahrefs, Semrush, and Similar Web. Utilizing these resources yields valuable data on competitors, encompassing website traffic, content, backlinks, keywords, PPC advertisements, and more. Assess the traffic volume of these competitors and, based on this information, determine the significance of acquiring them as new partners and affiliates.

New Affiliates

New affiliates continuously enter the market, seeking operators interested in listing their offerings on their websites. This presents a potential opportunity for your online casino business. To discover emerging affiliates, investigate the organic keywords of affiliate sites. Focus not only on simple keywords with high keyword difficulty rates but also on long-tail keywords that are less competitive yet could be advantageous for locating affiliates newly venturing into the iGaming field.

It may prove useful to compile a list of newly established affiliate websites utilizing the researched keywords for positioning themselves in search engine results. Subsequently, examine, evaluate, and compare the traffic across these websites, and identify the most optimal option for establishing contact and forging a partnership.

Conclusion

Identifying the ideal affiliates for your online casino is vital to establishing a prosperous and lucrative enterprise. Through market research, pinpointing your competitors' traffic sources, and investigating the competitors of top affiliates, you can uncover affiliates that align with your brand and effectively engage your target audience.

Devoting time and effort to discovering and fostering the appropriate affiliate relationships will bolster your online casino's reputation and substantially contribute to its long-term success. Recognize the significance of strategic partnerships and harness the potential of affiliate marketing to broaden your reach, entice new players, and optimize revenue in the competitive online gambling sector. You can continue reading the full article here - How to find perfect affiliates for your online casino.