How To Build Mobile Wallets Users Actually Trust?

Introduction

The economics of developed countries is now transforming from a cash-based transaction to the online transaction. With ewallet app development, the transaction methods are changing for the enhancement. Developing an e-wallet application is now more convenient than ever. The market is vast and offering new opportunities, but there are still so many changes, especially in security. However, many people are still not comfortable using ewallet applications.

Most users don’t use it because it worries them their personal data might be stolen. Therefore, companies need to develop applications in a way to make them feel more secure. Companies need to gain the trust of users by developing a secure, reliable, and convenient e-wallet application.

Some tips you need to keep in developing E-wallet app development.

1. Transparency is important

The users are attracted if the application is transparent. Transparency means the app keeps the users informed. After all, everyone is worried about money, and if they trust your application, finesse it. The requirement of transparency is high. The users must be able to understand how the application works and the process.

For example, if they are making online transactions, they should know how they would get the refund. It is significant for companies to highlight the detailing to make the business more transparent.

2. The privacy policy should be crystal clear

Users are always worried about sharing their personal information like location, contact details, card details, and government documents. They often feel insecure, that’s why they rarely opt for online transactions. So the app should be designed with top-notch security to make the users feel secure.

Users should feel safe while sharing their personal information on the application. This is a significant thing for companies to keep in mind while developing mobile wallet app. The applicable privacy policy should enable the users to make purchases online.

3. Brand names matter a lot

Showing a face to the website is important. If there’s a picture available, it helps businesses to grow. Especially if there’s a picture available of the CEO and founders, then it builds trust among users. People would definitely like to know who is working behind the application. The ‘About Us’ section gives companies a chance to explain more about themselves and help them convey their message directly to their users.

You should inform your users about what is the reason behind your top-notch services and why you can trust them. A group photo of employees with a brief detail of each one of them would help you make your business more credible. It would be a beginning step to make your app available to the world.

4. Speed is everything for technology

Internet connectivity is super-fast nowadays. People don’t like to wait much for anything. Even if there’s a delay in website loading time, they won’t open it. If people find that the app is slow, customers will download another application. This means that one of the key features which companies need to keep in mind while developing the application is that it loads quickly.

Since the wallet application is dealing with online transactions, it is important for companies need to ensure that the transaction would be complete even with a slow speed internet connection. This is because it involves the money with your customers.

5. SSL Certificates are Encryption is important

It is significant for companies to have SSL certificates on the website to build trust among customers. Security and privacy is always the topmost concern of a user. Your customer trust will be loyal if you keep their data secure. So it is essential to display the award, rating, recognition you achieve for your project. It would make your business trustworthy.

6. The website should look professional

When you build a website, display your products and services. The trust of customers can only be won by keeping the business transparent. You should navigate the users and ensure that the users can trust your website. The next thing is the content on the website should be clear, concise. The design should be simplistic, which makes the entire website elegant. This would definitely generate leads and improve the conversion rate. If it involves you in ewallet app development, make sure you are ready to face the challenges.

7. Do not go back on your words

You can’t take words back, especially on the deliveries. Online customers hugely depend on the wallet application, they want to keep themselves updated and ready. It is important to deliver the product on time. The users would feel that the transactions are important and this would create online market space. Creating a stable marketplace would produce more opportunities which eventually help your business to grow.

8. Testimonials and Customer Reviews

When things are updated online, customers don’t check the product. They highly depend on the images, reviews that are written online. Therefore, it is important for companies to force users to write reviews about their products. This would not only help you grow your business, but also reduce some stress. Although, critical reviews can keep your business at loss. But it will help you improve and sharpen.

9. Social Media Engagement

Digital marketing has reached new heights. Companies not only advertise regularly, but they also keep uploading posts on social media platforms. The social media platforms enhance their reach and make your app visible to a large group of people. We can share useful information about your business through social media platforms that will keep your brand more open.

10. A wonderful customer service

This is one aspect that one can’t ignore. Customer service is one of the significant factors that help in retaining customers for a long time. Customers would not leave you if the query is answered on time. Then they would recommend your business to their friends and family. The employees of customer service should be well informed about the product or able to offer adequate information on the queries.

Author Bio

Rahul Mathur is the founder & Managing Director of Arka Softwares. Graduated from Harvard Business School, he is a driven leader and technology enthusiast who takes pleasure in helping modern startups and enterprises to grow with the help of future-ready IT solutions such as, next-gen mobile apps, web and marketing solutions, IoT, Cloud, full stack development, ewallet app development solutions, etc.