How Many of Your Twitter Followers are Fake?

A decade ago, Twitter was just a rising micro-blogging platform for users to connect with their friends and family. Fast-forward to today, it is one of the most influential social media platforms. Politicians, celebrities, brands, and even marketers are trying to leverage Twitter to expand their social media horizons.

But the increasing focus on followers and engagement has given rise to companies, selling fake followers while masquerading as social media marketing agencies. In a recent report published by the University of Southern California and Indiana University says about 15% of Twitter accounts are fake or bots.

Fake followers are now a major concern for not only Twitter but also for brands and marketers. Fake followers can hinder performance metrics whereas influencer fraud has duped brands and marketers of hefty sponsorship deals.

In this post, we are going to discuss an effective way to identify and block fake, inactive, or bot accounts from your Twitter followers.

FollowerAudit

FollowerAudit is an effective, precise, and feature-packed Twitter follower analytics tool. It can help you track, identify, and analyze your Twitter followers. It can also provide various analytical insights that can help you develop impactful strategies. But most importantly, it can help you identify and evaluate the authenticity of the Twitter followers of any public Twitter account.

FollowerAudit can help you extract lists of Twitter accounts that you cannot reach or target as there is not an individual to engage with.

These are some of the key features of FollowerAudit that can help you identify the exact number of Twitter accounts that are fake.

Fake Follower Audit

These are some analytical insights that can help you identify and block the fake followers,

FA Score

The FA Score is an assessment of the targeted Twitter account. The score is evaluated on the basis of various predefined parameters. The score is an evaluation of the authenticity of the targeted Twitter account’s followers.

Classify Inactive, Active, and Fake Followers

Where other alternatives only analyze a sample of your Twitter followers, FollowerAudit can analyze millions of Twitter accounts. It can help you classify millions of Twitter accounts into inactive, active, and fake followers.

You can also extract lists of these users in an easy to navigate Excel/CSV file. Also, these are users that may have recently created an account and followed you to stay updated to trends. FollowerAudit’s AI-driven algorithm intelligently identified these accounts and distinguish them from fake followers.

Follower Quality Graph

Monitoring and analyzing the quality of your Twitter followers can help you identify users that actually engage with your Twitter profile. It can also help you distinguish the Twitter accounts that do not engage or add value to your Twitter profile.

FollowerAudit can create a Twitter follower quality graph by analyzing each and every follower of your brand’s Twitter profile. It provides a score rated out of 10 to each follower based on various parameters. It can also group users with similar scores in the graph to help evaluate the quality of your Twitter followers.

The quality graph can direct you towards the followers with the lowest score that are most likely fake or inactive Twitter followers.

Detailed Follower Audit

A detailed follower audit offers a ton of information about your Twitter followers or of any public Twitter account. These insights can help you identify fake followers and gauge the authenticity of your followers.

• Inactive followers

• Followers with less tweets

• Followers with less followers

• Followers without a profile picture

• Followers without bios

• Followers with uneven followers following ratio

• Followers without location information

• Followers without URLs

• Followers with spammy usernames

These details can prove extremely beneficial for analyzing the Twitter followers of any public Twitter account.

Follower Growth Timeline

These metrics can help you track and monitor the Twitter follower growth of any public Twitter account. It can help you identify and track any sudden changes or spikes the Twitter follower growth of any public Twitter account.

It can help you identify influencers that have bought fake followers. Doing so can help you avoid signing sponsorship deals with fake influencers.

Closing Thoughts

Fake followers are a menace that not only provides false predictions of growth but can also tarnish your brand’s reputation. FollowerAudit is an excellent and precise Twitter follower auditing tool that can track monitor and analyze Twitter follower growth in real-time.

The analytical insights can help you evaluate the authenticity of Twitter followers. It can also help you identify fake followers from any public Twitter account.

Until next time!