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How Instagram Works If You're New To The Platform

When it comes to social media marketing, there's no shortage of options for brands and businesses. In the digital age, there are hundreds of different apps that can be used to market a business. But not all of them are created equal. Some apps are better than others for a variety of reasons. In this article, we'll go over 5 specific reasons why Instagram is such a great platform for small and niche businesses looking to increase their reach and grow their following organically. If you want to learn more about how images work and why you should use them in your marketing strategy, read on.

By Andero MiilPublished about a year ago 5 min read
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How Instagram Works If You're New To The Platform
Photo by Deeksha Pahariya on Unsplash

What is Instagram?

Instagram is a social media app that allows users to share photos and videos with their followers. Users can create a profile, set their privacy settings, and then post updates on their own timelines or on other people's timelines. Instagram was launched in 2010 and has since become the world's most popular social media app with more than 400 million monthly active users. It's a great place to build your following and connect with a relevant community of followers. It's also a great place to grow your brand. Instagram is owned by Facebook, which means that many of your followers are also Facebook users. The app offers a variety of features to help you get the most out of your Instagram experience, including the ability to post pictures and videos, geotagging, hashtags, and stickers. You can also use Instagram to connect with your followers by liking, commenting, and re-posting their content.

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Why is Instagram Important?

Instagram is one of the most popular social media platforms for several reasons. First and foremost, Instagram is a visual platform. This means that it is primarily designed for sharing images. This means that Instagram is ideal for businesses that sell products that can be represented through images, such as food trucks, beauty brands, and travel companies. However, Instagram can also be used by businesses in various industries. For example, healthcare, travel, and education are all great industries to promote your brand on Instagram. Instagram is also a great platform to reach a niche audience, especially if you are trying to reach an audience that is interested in a specific topic. For example, if you sell photography equipment or are in the travel industry, you can easily use Instagram to market your business and reach a niche audience.

How to Use Instagram to Market Your Business

Instagram can be used to market your business in a number of ways. First and foremost, you should always post pictures and videos on your own profile. You can do this by taking photos and/or videos of your products and/or services and posting them on your own Instagram account. If you want to take your Instagram marketing to the next level, you should post a series of images on your account that showcase your products or brand. This is a great way to engage your followers with visuals. You can also use hashtags to find people interested in the topics you cover.

Create High-Quality Photos and Videos on Instagram

Instagram is all about visuals, which means you should make sure your images are high quality. You can use apps like Snapseed to edit your images to make them look clean and professional. Another way to create great images on Instagram is to use the Boomerang feature. You can use this feature on both your profile and other people's accounts to create great visual content that you can then rewind and replay. You can also use Instagram Stories, which are videos that are only visible for 24 hours. While you can only create 10 seconds worth of content with Instagram Stories, it's perfect for short, attention-grabbing content that doesn't take up the entire screen as a user scrolls through their feed.

Establish an Audience with Hashtags and Geofencing

Hashtags can help you find people interested in the topics you want to market your brand with, especially if you use multiple relevant hashtags in your posts. This can be done by searching for hashtags, reposting others' content, and commenting on others' content to build a community around your brand. You can also set up a Google Alert for your brand's name to stay up to date on current hashtags and topics that can help you reach a larger audience. If you want to expand your audience even further, you can also use geofencing to target users who are in a specific area. For example, geofencing allows you to target people in specific cities, states, or countries. This gives you the opportunity to build an audience outside of your geographic location.

Use Reposts to Build Brand Awareness and Collaboration

Reposting content from other users is a great way to generate brand awareness and build a community around your brand. This can be done by finding content from other Instagrammers that you like and reposting it with your own caption. This can also be done by commenting on other users' content, mentioning them in your caption, liking their posts, and reposting their content. This is a great way to build a community around your brand and get your name out there. You can also use reposts to collaborate with other users. For example, if you run a food truck, you can repost photos of food that the customer ordered, or if you have a cosmetics brand, you can post photos of people wearing your products.

Involve People in your Business through Community building and Events

Instagram is a great place to build your community and connect with your followers. This can be done through community-building posts, sharing other people's content, liking their posts, commenting on their content, and participating in Instagram challenges. You can also use events to build a community around your brand. For example, if you have a fitness business, you can host a weight loss or healthy eating challenge where participants post their meals and encourage others to do the same. This is a great way to bring people together and build a community around your brand. Similar to Facebook and Twitter, you can also set up Instagram accounts for your events. This way, people can follow the event's account and receive updates about the event and attendees.

Conclusion

Instagram is a visual social media platform that can be used to market a business in a variety of ways. If you use Instagram to grow your brand, you can connect with your existing customers and build a community around your brand. You can also use Instagram to find new customers who are interested in the topics you cover.

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