How Franchise Software Can Help Franchisees' Day-To-Day Performance

Running a franchise is a bit like baking a cake - there are a lot of different elements that you need to keep track of and manage to create a delicious and successful final product.

In order to run your franchise effectively, you need to be able to accurately measure and evaluate the performance metrics that are most important to your business. This way, you can ensure that you're making timely and well-informed decisions that will help your franchise thrive.

However, it’s common for franchise businesses to struggle with accessing real-time data at the franchisee unit level- especially in case the execution of all processes depends on manual intervention.

Thankfully, technology has evolved to a point where franchisors and franchisees can harness the power of CRM software to help with planning, executing, tracking and reporting all relevant information on the software’ single platform.

A franchise CRM is, at its core, a database that stores information about your clients and customers. This includes their contact information like names, email addresses, and phone numbers.

A good CRM for a franchise will also let you add notes so you can keep track of leads as they move through the sales cycle.

In this way, the software lets you leave reminders and take in any information that wasn’t covered in the lead profile. Technologically progressive CRM software for franchises provides you with lots of additional capabilities such as the generation of leads/prospects, management of leads, or automation of customer relations.

Advantages of having franchise CRM software in daily operations of franchisees.

1. Having a great customer experience is key to success for any business, but it's especially important for franchises. Because each franchise is part of a larger brand, it's essential that customers have positive experiences with each individual franchise in order to maintain the reputation of the overall brand. A CRM system helps franchisees keep track of their prospects' personal information and history, which makes it easier to create tailored, engaging messages.

2. Higher productivity is one way that a franchise CRM helps sales representatives. Without having to do things like data entry and other administrative tasks, they can spend more time making connections with potential customers.

A CRM system for a franchise will also make it much easier to access the information you need before, during, or after calls from clients. In the long term, this can save you months of work.

3. A big benefit of using a CRM system for your franchise is that it increases collaboration between departments. When everyone is using the same system, it's easy to customize it in a way that allows departments to set up interaction and communication.

This makes it easier for sales closure, project completion, or customer issue resolution. As a salesperson, you’re always looking for ways to improve your craft and get an edge on the competition. One way you can do this is by sharing relevant documents with other salespeople in your franchise, either through the franchise intranet or cloud-based folders. This way, you can all discuss best practices and collaborate in real time.

Another benefit of using franchise CRM software is that it makes it easy for salespeople to cover for each other when someone gets sick or goes on vacation.

4. With a franchise-specific CRM system, you can get greater insights for both franchisees and franchisors. This valuable data can include information about the following:

• rep performance

• average deal size

• team-wide conversion rate

• individual franchisee conversion rate

• frequently observed problems in connection with the sales funnel

• the stage of a sales deal with a maximum abandonment rate

• average deal velocity

A CRM franchise solution is like a report card for your business. It shows you how well you're doing and how productive your sales reps are. This is valuable information for franchises because it allows you to see where you need to improve.

Having good customer service and the sales process is essential for any business, so a franchise CRM can help you get an edge over the competition.

The design of franchise software solutions is always highly flexible and customizable, which allows for an unlimited number of different functionalities.

One of the ways that the software's automation capability can help is by streamlining repetitive tasks and processes. This can help save time and increase efficiency for both the franchisees and the franchisors. In what ways does the software’s automation capability help? Read on to learn them.

1) When a potential customer or prospect enters your website's custom-built landing page, they’re greeted with automatically preserved historical sales-specific data that gives them a clear picture of what you have to offer.

This franchise software makes it easy for you to design a landing page that is both informative and visually appealing, giving you the best chance to win over new business.

2) When the prospect provides you with their email address - whether it's via filling out a form requesting one of the custom brochures CRM software for franchise helps you create, or the submission of a survey on customer satisfaction following an in-store purchase - they become a lead.

From there, the information provided by the lead is automatically added to your contact list stored in the franchise CRM software.

3) With the details of the lead automatically logged in your database, you can send customized emails to target them to move through the sales cycle to an eventual conversion. When it comes to leads, you can think of them as young children.

You need to take them by the hand and guide them through the buying process with custom-designed templates that you've either created or ratified beforehand. This way, you can make sure they stay on track and don't get lost along the way.

4) When a lead shows signs that they are ready to purchase, your sales rep will receive an automated alert. This notification lets the sales rep know that there is a qualified lead who is interested in buying.

The sales rep will then contact the lead in order to either close the sale or develop a relationship. You can track both of these options by having all correspondence recorded and entered into the system automatically. This way, you can also keep track of any sales data easily.

Top-quality franchise CRM

To build great franchise CRM software, prioritize automation, customization, and flexibility, as they’re the three pillars. Therefore, when searching for a CRM, seek companies that value these aspects. Regarding particular toolkits, the recommendations differ based on your franchise sector. Nonetheless, your CRM solution for a franchise must enable you to perform the following:

• By setting up automatic alerts and reminders, you can make sure you always stay in touch with your customers and leads.

• Automated email tracking lets you nurture your leads through the sales process, so you can reach them at precisely the right moments.

• And by creating custom landing pages, you can tailor your message, offer, or ads to different audiences.

• As a product manager, it's important to keep track of how your prospects and leads are interacting with your ad campaigns, website, and email communications. This way, you can prioritize outreach and follow-up accordingly.

• Additionally, automating customer payment tracking can help you stay organized and on top of your bookkeeping.

• Finally, distributing customer satisfaction surveys can help you pinpoint areas for improvement, understand customer needs, and gather valuable contact information.