How Does Apple Review Your App For Approval

iOS is the second-largest operating system in the World. Apple receives millions of application submissions every day, and at least 50% of the submissions are reviewed in the first 24 hours and 90% of the applications are reviewed in the last 48 hours again.

Apple reviews both newly developed applications and app updates submitted to the apple store.

The Apple testers are put to task to determine whether the submitted applications are reliable, comply with user privacy policy standards, lack all kinds of objectionable content, and can perform as expected.

The company has certain criteria applied to the technical, content, and design. Apple has a set of guidelines, an apple developer program license agreement, and resources that the iOS developers are compelled to use for the app approval to go smoothly.

What Does Apple Approval Guidelines Include?

On the official Apple developer page, you will come across two PDFs that state the human interface design guidelines and guidelines for using the Apple trademark and copyrights.

The Apple developer program license agreement details the obligations and responsibilities applicable while using the Apple software and services. The guidelines and review process are valid for both user-free and in-app purchase apps.

iOS app development companies are fluent in these guidelines and can help you with the correct approach.

Elements Apple Review For App Approval

5 million apps are submitted to the App Store every year and the app rejection rate is less than 40% but if we calculate the 40% rejected of the five million apps that still accounts for a huge number. If you don't want your app to be one of the millions of unfortunate 40% apps here is how Apple reviews your application.

For the submission, you will need to set the app category, keywords, and price brand. The Apple company has over 85 price bands and you have selected one of the listed. The bands range from free to up to 999 $. As far as the pricing band is concerned, Apple does take a 30% transaction of the selling price. On the other hand, with Apple ads, you can get paid up to 60% of the advertising revenue on your apps.

Apple also requires the submission to include app review information if the developed app requires specific settings, special instructions, and user account information. The absence of the information may delay the process or result in complete rejection.

Apple Review Process Your App For Approval

The First Quest is to Pass Apple App Policies

Applications first go through a process of static and dynamic analysis designed to detect any violation of the app stores rules or user private APIS. The majority of Apple applications occur because of Apple privacy guidelines violations in one way or another.

In order to make you aware of the solemnity, the Apple review board banned the Infowars app from the store as they were caught violating content policies by publishing threats to a reporter connected to the matter.

Apple Doesn't Entertain CopyCats:

If you have developed a plagiarized iOS application, chances are that it won't get approved.

Every app goes through an inspection level where it is compared to the existing apps in the store. your application is checked whether it is similar to or copies another launched app. The thorough process is designed to avoid any scams and copycat applications.

Your App Should Entertain Human Intellect:

Apple has around 500 workers employed just to manually review around 100,000 apps every week. The workers have access to multiple Apple devices to test the application for UX, design, and functionality. Controversial apps and difficult decisions are run through the Executive Review Board led by Apple marketing SVP Phil Schiller.

The board is also responsible to take a decision on the existing apps whether they should stay or be banned. The executive review board also sets the policy (known as Apple review ) for Apple’s Worldwide Developer Relations Department.

Don't Worry, Apple Informs You About Your App Flaws!

The review status can be viewed in the apps sections of the app store connect application. Once the application is reviewed it will be automatically updated on the portal. The Apple company informs you if your app is rejected and further explains the reasons/ flaws why it was not approved for the Apple store. The reasons could be policy violations or flaws in the app coding or design.

After the rejection, a developer has two options. You can simply rectify the issues and resubmit the app for inspection or request an appeal of the rejection to review the app without any changes. Since the company already has an extensive process of reviewing the application, only 1% of the developers actually appeal the rejection notice.

It is important for the ios developers to adhere to the Apple guidelines because the application submission fee for the Apple store is current;y $99 for each company. The fee is also renewed annually.

The application fee also provides you access to several features of the iOS dev center including videos, forums, documentation, code samples, and also iOS simulator. The iSO simulator allows you to test and debug your iPhone and iPad applications locally by running it on the MAC desktop machines.

Apple guidelines are a benchmark to engage the users in trust, and the apps downloaded from the App Store are worth your phone memory space.