Discord Marketing: Market Your Business Using Discord?

Among gamers, Discord has gained a lot of traction. However, over time, other individuals began to utilize it as well. Discord has spawned a slew of new communities, ranging from art and music to the economy and politics. You can also utilize Discord for your company.

So, in this essay, I'll go over some of Discord's commercial perks and how you can utilize them to sell your company.

Let's get started.

What exactly is Discord?

Discord is a group-chatting software originally created for gamers but has now grown to be used by a wide range of communities.

Management, for example, can have its channel, while your production department can have its own. The sales crew, meanwhile, will have their own.

A channel for company-wide announcements can also be created. One of the most useful tools for your business is Discord.

Discord for Business has a lot of advantages.

Discord users enjoy how simple it is to connect staff both inside and outside the office. What more can it do for you, though? Let's take a look at some of Discord's other features.

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1. Reasonably priced

Discord's functionality is available for free. A free membership will provide all users, including your staff, required. Nitro is offered $99 per year for businesses that want to invest in extra perks. Nitro gives you access to HD video, bigger servers, special emoticons, and more.

2. It is simple, to begin With

Because Discord is just a simple chat software, anyone who has ever used a chat feature on social media or their phone will be able to figure out how to use it in a matter of minutes. The program is simple to download and install, and it takes up very little space on a phone or computer. Thanks to the specific features, you won't need hours of training to figure out how to plan a Discord meeting.

3. Integration with other applications

At the moment, Discord's native integration menu is very restricted, with Webhooks, Twitch, and YouTube among the original options. Developers are encouraged to use Discord's API to create new partnerships outside of the gaming community. Zapier is one app that helps provide extra functionality to Discord and offers thousands of integrations.

4. Excellent audio synchronization features

You'd think that an app created to bring gamers together would have audio covered. Discord is well-known for synchronizing clear audio between users. Discord group meetings allow team members to participate in real-time, with no awkward delays or lag concerns.

5. The ability to utilize bots

One of Discord's most intriguing features is the gaming bot can assist bridge the gap between what Discord has to offer and what you'd do in a traditional business setting. Trello allows users to work on their board goals and tasks while connected to a Discord server. Expect to see more business-focused bots as Discord becomes widespread in workplaces.

6. Expendable servers

Discord servers can handle any data you want to send between teams. You can have a live video chat with 25 people on a single server, while many can use text messaging. Server records suggest that some of the most popular servers have tens of thousands of users. Even if you don't invite anyone to your server, it's fascinating to consider the possibilities for hosting events or large-scale collaborations.

7. Protect your IP address from DDoS attacks.

Unfortunately, DDoS assaults are widespread in the gaming world, but Discord has taken precautions to prevent them. To prevent unauthorized users from accessing accounts, it also uses two-factor authentication. Its IP security is also rigorous, with logins from a different IP address requiring verification before access is granted.

Cons of Using Discord for Business

Why wouldn't a corporation jump at the chance to adopt Discord for their office chat with so many appealing features? Before you take the plunge, keep these potential drawbacks in mind.

1. It's difficult to keep focused on the tasks.

Because Discord lacks threads, conversations can quickly become disorganized and off-topic. There's no option to respond to a previous question or topic, and each new remark pushes older ones further down the page. You may overlook an issue if you miss it and it becomes buried.

This is inconvenient for folks who need to keep a conversation on the course or are concerned about missing key information. Project management in Discord could be a lost battle.

2. Direct messages do not vanish.

Private messages are held by whoever sends or receives them, and you can remove and alter permissions within a company server and channels. If you send essential work data via these messages, the recipient will keep them after they've been deleted from a company server. If you share private company data over DMs, this can quickly become a compliance nightmare.

3. File uploads are restricted.

Discord's servers are great, but file sizes are still limited. You may send files up to 100MB in size with the Nitro plan, which may seem like plenty. However, if you need to share a high-definition movie, the limits can be unpleasant.

4. A smaller number of emojis

Do you want to include an emoji representing your business's products or services? If you frequently use emojis in your office chatter, the normal and custom limit of 250 emojis may leave you wanting more. The reduced emoji count is important to keep in mind for firms that use emoticons frequently for shorthand or to develop a company culture.

5. Regarding the terms of service

Companies have no guarantee that their data, emails, and files will be preserved. The rules of service on Discord allow the platform to deactivate your account and data at any moment. Utilizing your work Discord server to store or share files could expose you to HR or legal issues.

Discord may be used to sell your business in five different ways.

1. Create a community that is regulated.

Aside from internal communications, you may use Discord to develop a moderated social debate platform. Create several channels based on what your target audience might be interested in talking about. Allow them to form a bond.

Create a text channel to talk about books, movies, adventures, or anything else that appears relevant to your company and target audience. If necessary, you can even build a voice/video channel.

And as your neighborhood increases, so will the popularity of your business. Word-of-mouth advertising is still effective.

2. Look for new channels where you may connect with people who share your interests.

You can meet other like-minded people on different Discord servers while building your community.

Once you know what you're looking for, finding related servers is simple. Ask your coworkers, do some research in your community, and join those groups.

You'll meet other business owners and have the chance to collaborate with them. It will also assist you in reaching out to a larger portion of your target audience with your products and services.

3. Disseminate articles and other industry-related content.

You can use Discord to share articles and other updates from your industry's website.

You may take advantage of your employee's social media presence because they are all connected to a single server. They'll post it on other Discord servers and their social media accounts to spread the word.

It will assist you in establishing authority with your target audience.

4. Use branded memes and image-based content in your posts.

Another strategy to market your business is to use branded memes, GIFs, and funny screenshots. And Discord may be quite useful.

It's more like a conversation application, and it's algorithm-free. As a result, anytime you submit anything on your business server or the community server, all members will receive it.

So, create and share relevant (and share-worthy) memes on Discord.

5. Provide prompt customer service

Finally, manage client concerns on a dedicated Discord server.

People want prompt service, and because Discord communications arrive in real-time, you can respond quickly. Direct messages and private talks with members are simple to send.

You can also use Zapier to link Discord to other customer service channels.

Summary

Discord is primarily an app for real-time conversation between individuals, but it also has many advantages for organizations.

You may also utilize Discord to promote your company, or you can hire a discord marketing agency.

Create a community, connect with like-minded people, and deliver prompt customer service. And it's all completely free.